SOURCE: LeadMD

LeadMD

June 30, 2011 08:12 ET

LeadMD Releases Data That Highlights Growing Demand for Marketing Automation; Adds to Executive Team to Accommodate Growth

Demand for Lead Generation Technology and Services on Upswing With SMBs

PHOENIX, AZ--(Marketwire - Jun 30, 2011) - Through its own growth and data collected by clients, LeadMD, a Phoenix-based marketing and lead generation company, has chronicled a sharp increase in demand for marketing automation programs. So far this year, LeadMD has implemented nearly 1,000 lead generation campaigns for clients, which included 40 million emails. Those campaigns resulted in LeadMD's clients seeing a jump of $1.2 Million in additional revenue and a 34 percent average lift in lead volume. Because of these successes and the overall growing demand for marketing automation, LeadMD, which specializes in the Marketo platform, has experienced its own exponential growth.

"Small to midsize businesses realize now that lead generation programs are just as important to their overall marketing success as CRM is to sales," said Justin Gray, CEO of LeadMD. "Our clients are usually surprised when they learn the amount of leads that are lost every week, and how easy it is to recapture them through these campaigns. The proof is in the data that today's SMB needs a marketing automation plan."

To accommodate the company's growth, LeadMD has added David Lee as VP of marketing and sales, and Ryan Macias as VP of marketing services. David Lee has over 15 years of experience in technology and software, and is an expert in SaaS and marketing automation. At LeadMD, David will be overseeing all aspects of marketing and sales, focusing strongly on building the bridge between easy implementation and strong client relationships. Ryan Macias has over 10 years experience in business process management, CRM, application integration, data capture and marketing. Ryan will manage implementation of Marketo for new clients and help oversee all marketing services.

As experts in the Marketo platform, integration and strategy, LeadMD is helping a quickly growing customer base of SMBs develop and perfect their current marketing automation system into high performance programs. Businesses often have some form of marketing automation in play, but aren't getting the most out of their program and are often frustrated with the technology. LeadMD quickly evaluates the weakest areas of current marketing automation campaigns and then implements a fully-managed solution that maximizes every facet of the process resulting in better leads and increased sales.

"LeadMD's unique service has helped us simplify a program that we knew we needed but we weren't fully leveraging. Our lead flow has increased by 25 percent in the last 60 days alone," said Josh Wagner, VP of sales for Resolutions. "The fixes LeadMD made to our funnel began driving immediate revenue, and having a team of Marketo experts on our side has proven invaluable to our sales and marketing."

About LeadMD
LeadMD is a marketing services firm specializing in lead generation and marketing performance management. Founded in 2010, LeadMD is a full service marketing solution that helps SMBs make sense out of marketing automation. With deep expertise in Marketo, Salesforce integration, and in how to shape a strong working funnel, LeadMD can develop, streamline, and maximize any lead generation program. For more information, please visit www.leadmd.com.

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