SOURCE: LeadPages

LeadPages

September 26, 2013 07:30 ET

LeadPages Announces $5 Million Series A Funding Led by Foundry Group

MINNEAPOLIS, MN--(Marketwired - Sep 26, 2013) - LeadPages, a Minneapolisbased software company enabling businesses to rapidly create highconverting landing pages, today announced a $5 million Series A round of funding led by Foundry Group with participation from Arthur Ventures. The company will direct the capital toward continuing and advancing product development as well as building its team in Minneapolis.

With more than 6,000 customers and hundreds of advanced sales before the product was officially launched, LeadPages has experienced rapid growth over the last 10 months without a traditional sales model or a single salesperson, proving an untapped demand for their solution. The company has helped customers generate millions of leads, and in many cases has helped customers increase their conversion rates by up to 400 percent or more.

"We designed LeadPages from the ground up to boost leads, sales and revenue with effective landing pages that better capture customer information and convert visitors into customers," said Clay Collins, CEO and co-founder of LeadPages. "Our vision is to create the solutions businesses need to generate more leads, grow larger audiences and build a bigger business."

LeadPages has a library of customizable landing pages designed for a variety of customer interaction types -- from signing up for a webinar, downloading a free whitepaper, to simply capturing names and contact information. Like anything related to online advertising there is a massive amount of expertise involved in creating an effective landing page. Best practices not only change by industry but also by target demographic and a host of other factors. Because LeadPages captures data on every interaction across their network of pages, they are in a unique position to help customers make decisions on the best landing page for their specific purpose and to allow them to continue to optimize for conversion over time.

"It's hard to overstate the importance of the Web for generating customer leads," said Seth Levine, managing director at Foundry Group. "While a large industry has evolved around the best marketing practices to drive that traffic through ad spending on things such as Google AdWords, much less attention has been paid to where those ads drive customers and what they're asked to do once they get there."

LeadPages offers the easiest way to create and splittest landing pages that are mobile responsive and can be easily integrated with leading email and customer relationship management platforms. Users can publish pages to their own server, WordPress or Facebook. LeadPages will also host and deploy customer landing pages for no additional cost.

For more information on LeadPages, please visit www.leadpages.net.

About LeadPages

Based in Minneapolis, LeadPages launched in January of 2013 by cofounders Clay Collins, Tracy Simmons, and Simon Payne. The company was created in response to increasing demand for customizable mobilefriendly landing page templates that publishers can split test and integrate with email service providers and customer relationship management platforms. LeadPages customers pay a monthly or annual subscription fee for access to the LeadPages platform (which includes hosting of their pages). For more information, visit www.leadpages.net.

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