SOURCE: LeadPoint, Inc.

August 18, 2009 08:00 ET

LeadPoint Adds New Products to Voice Division

LOS ANGELES, CA--(Marketwire - August 18, 2009) - LeadPoint (http://www.leadpoint.com), the world's first and largest online leads exchange, today announced that it is adding two new voice product offerings to its VoiceDirect division: Auto Warranty and Bankruptcy voice leads. The new offerings will join the division's successful credit card debt, tax debt and refinance/FHA products.

The fastest growing division within LeadPoint, VoiceDirect removes the upfront costs, risks, and hassles of generating consumer calls from direct response television, radio and print advertising. Instead of creating commercials and committing to long-term media buys, VoiceDirect lead buyers place weekly orders in advance to purchase inbound consumer inquiries on a per call basis. Calls generated from the advertising are routed directly to lead buyers without call center or automated voice prompt intervention.

"We are excited to be expanding our offerings to serve lead buyers in new markets," said Donny Hall, Senior Vice President of the VoiceDirect division. "Consumer-initiated phone call leads generated from television, radio and print are our strongest performing leads, consistently delivering highly interested consumers who are ready to take action."

The growth of direct response and per inquiry advertising has attracted a great deal of attention within the lead generation industry. VoiceDirect leads are the subject of two panel discussions that LeadPoint will be participating in this week at LeadsCon East, the lead generation industry's top conference.

"Six straight quarters of growth and a record-setting second quarter demonstrate that VoiceDirect leads offer exceptional value," said Marc Diana, CEO of LeadPoint. "We are excited to be innovating in this space and extending the business model to new customers."

About LeadPoint

Founded in 2004, LeadPoint is the world's first and largest leads exchange marketplace. Leads are competitively priced based on criteria and bidding by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously. LeadPoint trades leads in numerous verticals, including consumer lending, consumer credit, education, autos and business services, and provides a single platform that allows thousands of buyers and sellers to simultaneously engage in trading leads. The privately held company is based in Los Angeles. For more information, please visit LeadPoint at http://www.leadpoint.com and http://www.leadpoint.co.uk