SOURCE: LeadPoint, Inc.

LeadPoint, Inc.

January 11, 2011 08:04 ET

LeadPoint Completes Rollout of LeadClass for Mortgage

LeadPoint Completes Rollout of the LeadClass Quality Scoring System for Mortgage Leads

LOS ANGELES, CA--(Marketwire - January 11, 2011) - LeadPoint (, the world's first and largest online exchange facilitating lead transactions between buyers and sellers, today announced that the company has completed the rollout of their proprietary LeadClass Quality Scoring System for mortgage leads.

The LeadClass Quality Scoring System benefits buyers by segmenting mortgage leads based on their expected level of performance and allowing buyers to bid on these individual segments. With this improved segmentation buyers are better able to acquire the leads that best suit their operational needs. LeadClass rewards top marketing sources with improved monetization of higher performing leads.

The company initiated the LeadClass rollout for its refinance product in late 2010 and has received strong positive feedback from mortgage clients who have experienced the measurable performance difference between the different quality segments.

"LeadClass has provided a huge win for our marketing department," said Matthew Dohman, President of Optimum First Mortgage. "The increased transparency in quality has improved our effectiveness in purchasing leads. LeadClass delivers on its promise as we are able to see clear performance differences between LeadClass bands and are able to better optimize our marketing budget."

"We are very excited to launch LeadClass in mortgage," said LeadPoint CEO Marc Diana. "The mortgage lead industry has struggled since the downturn in the housing market starting in 2007. The challenging environment has unfortunately caused a lack of innovation in the category. LeadClass for mortgage leads is a win for the industry and has been instrumental in helping us grow this segment."

Since its inception, LeadPoint has facilitated nearly 15 million lead transactions. A commitment to innovation continues to be the hallmark of the company's platform.

About LeadPoint

Founded in 2004, LeadPoint operates a robust and transparent lead exchange that facilitates lead transactions between buyers and sellers. Leads are competitively priced based on market demand. LeadPoint trades leads in numerous verticals, including mortgage, consumer credit services, education, and others, and provides a single platform that allows thousands of buyers and sellers to simultaneously engage in trading leads. The privately held company is based in Los Angeles. For more information, please visit LeadPoint at and