SOURCE: LeadPoint, Inc.

August 04, 2009 08:00 ET

LeadPoint Executives to Speak at 2009 LeadsCon East Conference

LOS ANGELES, CA--(Marketwire - August 4, 2009) - LeadPoint (http://www.leadpoint.com), the world's first and largest online lead exchange, today announced that CEO Marc Diana and Senior Vice President Donny Hall will be speaking at the LeadsCon East 2009 conference being held at the Marriott Marquis Times Square on August 17-18, 2009.

Mr. Diana will participate in a panel called The Rise of Direct Response and Per Inquiry Advertising while Mr. Hall will participate in a panel called Instant Contact - Hot Transfers and Beyond. LeadPoint is also the lead sponsor of the conference and will be exhibiting on the conference floor.

In his panel Marc Diana will join industry veterans Steve Nober, President, Direct Marketing Innovations along with panelists Stacy Durand, President, Revenue Frontier, Brian Fays, EVP, MTV Networks, and Mike Segal, Vice President, Debt Relief Center to discuss the explosive growth of direct response and per inquiry advertising within traditional media and the steps companies should take to succeed in this growing segment of lead generation.

Donny Hall will join moderator Jay Webster, President, Consorte Media and panelists Phil Friedman, President, Ward Media, Glenn Houck, Co-founder, LeadQual, Joey Liner, EVP, DoublePositive Marketing Group to discuss the evolution of voice leads, their benefits versus data leads, and their future.

"We are excited to be speaking at LeadsCon and particularly delighted to be participating in discussions on the growth of phone call leads," said Marc Diana. "Our voice division has delivered six straight quarters of record growth establishing voice leads as a pivotal product within our company. We firmly believe that voice leads are an important part of the future of the lead gen industry."

LeadsCon East marks the first time the premier lead generation conference will be held in New York City. The conference was founded in 2008 to specifically address the needs of online customer acquisition marketers and is held in Las Vegas each spring. In adding a New York conference, the show's organizers seek to address the expansion of direct response and per inquiry advertising within traditional marketing.

For more information and to register for LeadsCon East, visit http://www.leadscon.com or email info@leadscon.com. Registration is $495 before August 14, 2009.

About LeadPoint

Founded in 2004, LeadPoint is the world's first and largest leads exchange marketplace. Leads are competitively priced based on criteria and bidding by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously. LeadPoint trades leads in numerous verticals, including consumer lending, consumer credit, education, loan modification, payday and more, and provides a single platform that allows thousands of buyers and sellers to simultaneously engage in trading leads. The privately held company is based in Los Angeles. For more information, please visit LeadPoint at http://www.leadpoint.com and http://www.leadpoint.co.uk