SOURCE: LeadPoint, Inc.

LeadPoint, Inc.

March 01, 2011 17:01 ET

LeadPoint Introduces Precision Ads

LOS ANGELES, CA--(Marketwire - March 1, 2011) - LeadPoint (http://www.leadpoint.com/precisionads), developer and operator of the most comprehensive consumer focused performance advertising platform, today introduced PrecisionAds.

Available initially for mortgage products, PrecisionAds allows publishers and direct marketers to target consumers with more relevant offers. Consumers anonymously compare mortgage offers based on their individual preferences and select the offer that best satisfies their unique needs -- all without leaving the publisher's site.

Advertisers present their brand and products in a manner relevant to a specific consumer's needs and adjust their marketing, product presentation and expenditures in relation to a prospect's particular profile and product fit. Advertisers transact with prospective customers electronically or by phone on an exclusive basis.

Since the consumer chooses the lender based on a comparative shopping session, PrecisionAds produces significantly higher conversion rates, a more satisfied shopper, repeat web visits, better customer acquisition economics for advertisers and increased revenue for publishers. 

With PrecisionAds, publishers keep visitors on their properties longer, optimizing revenue per visitor. Advertisers benefit from an informed and highly motivated shopper who initiates the contact with the advertiser. "We are very pleased with PrecisionAds. The prospects are well-informed and convert better than traditional third-party leads," said Dan Stevens, Sales Operations Manager of National Bank of Kansas City

"PrecisionAds is a game changer. It is the only solution in which everyone wins," said Marc Diana, CEO of LeadPoint. "Consumers get a better shopping experience. Advertisers receive enhanced conversion rates. Publishers improve the monetization of their site traffic." 

About LeadPoint:
LeadPoint develops and deploys technology based solutions for publishers and advertisers. The company's products help consumers make better decisions by providing accurate and real-time information. LeadPoint services over 2,000 participating companies through its exchange, including several Fortune 500 companies. LeadPoint also supports the largest network of online lenders. In 2010, LeadPoint facilitated over 2 million connections between consumers and advertiser through its performance advertising platform.