SOURCE: LeadPoint, Inc.

LeadPoint, Inc.

June 23, 2009 09:00 ET

LeadPoint Lead Sponsor of 2009 LeadsCon East Conference

LOS ANGELES, CA--(Marketwire - June 23, 2009) - LeadPoint, the world's first and largest leads exchange, today announced that it will be the lead sponsor of LeadsCon East to be held in New York City at the Marriott Marquis Times Square, August 17 - 18, 2009.

LeadPoint's sponsorship of LeadsCon East marks the third time the company has served as lead sponsor for this event. LeadsCon has emerged as the premier lead generation conference. The conference was founded in 2008 to specifically address the needs of online customer acquisition marketers by providing a forum where industry thought leaders can meet to share knowledge and expand relationships. The flagship conference held in Las Vegas each spring has grown in popularity with attendance increasing from 600 to 1,400 from its first to second year.

As direct response marketing increasingly plays a greater role in marketing budgets, LeadsCon East seeks to provide a forum where the Internet advertising and traditional media communities can meet and discuss synergies between the two sides. As the epicenter for all advertising, New York was the clear choice for where the conference should take place.

"We are extremely pleased to continue sponsorship of LeadsCon, especially as the conference migrates east to facilitate a bridge between traditional media and direct response advertising," said Marc Diana, CEO of LeadPoint. "Performance based TV and Radio advertising has played a tremendous role in the growth of our company over the last year. We are excited about the convergence occurring between lead gen and traditional media and appreciate the steps that LeadsCon has taken to bring these communities together to discuss growth opportunities within the space."

"LeadPoint was our ideal choice to have as the lead sponsor of the LeadsCon East conference," said Jay Weintraub, founder of LeadsCon. "They continue to demonstrate themselves as innovation leaders within lead generation and advertising as a whole."

For more information and to register for LeadsCon East, visit http://www.leadscon.com or email info@leadscon.com. Registration is $495 before August 14, 2009. LeadPoint offers a discounted rate of $295 to its current buyers and sellers through their account site.

About LeadPoint

Founded in 2004, LeadPoint is the world's first and largest leads exchange marketplace. Leads are competitively priced based on criteria and bidding by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously. LeadPoint trades leads in numerous verticals, including consumer lending, consumer credit, education, loan modification, payday and more, and provides a single platform that allows thousands of buyers and sellers to simultaneously engage in trading leads. The privately held company is based in Los Angeles. For more information, please visit LeadPoint at http://www.leadpoint.com and http://www.leadpoint.co.uk.