SOURCE: LeadPoint

March 11, 2008 10:15 ET

LeadPoint to Be Title Sponsor of LeadsCon

Online Leads Exchange to Sponsor Opening Night Reception for First Annual Online Lead Generation Conference and Offer Industry Insights on Panel Sessions

LOS ANGELES, CA--(Marketwire - March 11, 2008) - LeadPoint, the world's first and largest leads exchange, has been named the title sponsor of LeadsCon, a first-of-its-kind conference and trade show expressly designed for the online lead generation and customer acquisition industry. The event will be held April 2-4, 2008, at the Palms Resort and Casino in Las Vegas.

As lead sponsor, LeadPoint will be a featured exhibitor and host the opening day Welcome Party. LeadPoint CEO, Marc Diana, will also join experts from other top lead exchanges, Reply.com and Detroit Trading, on a panel titled "Understanding Lead Exchanges." The session will discuss the benefits of the lead exchange and why the future of online customer acquisition depends on it.

LeadPoint will also take part in two other panels. LeadPoint General Manager of Mortgage, Steve Horton, will cover lessons from the mortgage industry and discuss what other verticals can learn from it to better prepare for adverse market conditions. In the last session of the conference, LeadPoint General Manager of Education, David Sobie, will cover the important and evolutionary hot transfers leads category, as well as other advances in voice leads.

"LeadPoint is a neutral place where both lead buyers and sellers can trade. As the world's lead exchange, it is natural to sponsor a conference where the leading players on both sides of the model are meeting to learn what's ahead, where others are finding success and how to maintain an edge," said Diana. "This kind of educational conference is what takes industries to the next level."

Online lead generation is the fastest growing segment of online advertising, growing at approximately 70 percent year over year, according to a recent report released by the Internet Advertising Bureau (IAB). LeadsCon will give attendees a unique opportunity to discuss the continually evolving lead generation industry with some of the most influential and experienced people and companies in the field.

The keynote address will be presented by former CEO of Experian Interactive and founder of FreeCreditReport.com, Ed Ojdana, and Jordan Rohan, managing director of RBC Capital Markets.

LeadsCon's program will also feature interactive panel discussions by industry thought leaders, networking opportunities and a full exhibit hall. Sessions will explore best practices in lead generation, including mergers & acquisitions, lead quality, lead management and the legal landscape.

"I couldn't think of a better title sponsor than LeadPoint; they represent both what the industry and show are about -- leadership and innovation," said Jay Weintraub, founder of LeadsCon and advertising market strategist and online columnist. "LeadsCon offers an outlet for companies like LeadPoint, and anyone interested in lead generation, to learn how to increase profit margins, attract more customers, discover new verticals, convert more users, increase the quality of traffic and understand the legal landscape -- all of which are critical to success."

For more information and to register for LeadsCon, or to learn more about the select sponsorship opportunities remaining, visit www.leadscon.com or email info@leadscon.com. Registration is $395 before March 21, 2008.

About LeadPoint

Founded in 2004, LeadPoint is the world's first and largest leads exchange marketplace. Leads are competitively priced based on criteria and bidding by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously. LeadPoint trades leads in numerous verticals, including consumer lending, consumer credit, education, autos and business services, and provides a single platform that allows thousands of buyers and sellers to simultaneously engage in trading leads. The privately held company is based in Los Angeles. For more information, please visit LeadPoint at www.leadpoint.com and www.leadpoint.co.uk.

About LeadsCon

LeadsCon is a first-of-its-kind conference and expo designed for companies in the fast-evolving online lead generation and customer acquisition industry. LeadsCon offers a stimulating and collaborative environment where industry leaders and professionals from across the spectrum can network, share ideas, trends and best practices, and learn about the latest performance-based products and services. For more information, visit www.leadscon.com.

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