SOURCE: LeadPoint

LeadPoint

April 28, 2009 08:00 ET

LeadPoint Voice Division Has Record Quarter

LeadPoint Voice Direct Credit Card Debt and Tax Debt Products Have Record Quarter

LOS ANGELES, CA--(Marketwire - April 28, 2009) - LeadPoint (http://www.leadpoint.com), the world's first and largest online lead exchange, today announced record results for the company's Voice Direct division for the first quarter of fiscal year 2009. Total revenues for the first quarter were up more than 70% as compared to the same period in 2008 and up more than 12% as compared to the fourth quarter in 2008. Record numbers of buyers and sellers participated in Voice Direct lead transactions during the quarter, and the division set 8 record days for daily transaction revenue in the marketplace.

Generated from national television and radio campaigns produced by top direct marketers, LeadPoint's Voice Direct leads deliver buyers interested consumers who call toll-free numbers to inquire about receiving an advertised service. Buyers place weekly orders in advance enabling direct marketers to plan their media purchases to match marketplace demand. Buyers are able to access these leads without the commitment of creating their own commercials or bearing the upfront risk of purchasing media.

"Voice Direct leads generate a tremendous return on investment for buyers," said Brian Walby, Vice President of Voice Sales. "The direct marketers generating the leads have economies of scale buying media and expertise in creating ads, so the overall cost per interested consumer is quite low."

Demand for Voice Direct leads has grown so rapidly that LeadPoint has established waiting lists for lead buyers in both its Credit Card Debt and Tax Debt products. As word of the success of the business has spread through the industry, the company has also established a waiting list of both direct marketers and media companies interested in participating in the marketplace.

"Anytime you have a product where supply and demand converge so quickly, you have a responsibility to pace growth and ensure lead performance is maintained," said LeadPoint CEO, Marc Diana. "We are excited to extend our business success from data leads to voice leads and to deliver on the promise of our marketplace model."

About LeadPoint

Founded in 2004, LeadPoint is the world's first and largest leads exchange marketplace. Leads are competitively priced based on criteria and bidding by members of the LeadPoint community. LeadPoint trades leads in numerous verticals, including consumer lending, consumer credit, education, and autos, and provides a single platform that allows thousands of buyers and sellers to simultaneously engage in trading leads. Since its inception, LeadPoint has seen remarkable growth across its markets with more than six and a half million leads traded to date. LeadPoint's revolutionary platform provides lead buyers with unparalleled ability to profit due to precise control of their lead targeting, while allowing lead sellers to benefit from immediate transparency into the true value of their marketing efforts. The privately held company is based in Los Angeles. For more information, please visit LeadPoint at http://www.leadpoint.com and http://www.leadpoint.co.uk.