SOURCE: Leads360


February 22, 2010 10:00 ET

Leads360 Addresses Most Common Lead Conversion Challenges at LeadsCon

Leads Management Authority Shines Spotlight on Lead Prioritization, Lead Duplication and Batch Processing; Provides Best Practices to Increase Lead Conversion Results

LAS VEGAS, NV--(Marketwire - February 22, 2010) - This week at LeadsCon, Leads360 will be on hand to educate sales and marketing professionals on how to effectively convert sales leads into real customers. Leads360 is the industry leader in sales lead management software with a robust, highly customizable solution that helps sales teams to increase the bottom line through higher lead conversion rates.

With more than 20 million leads managed and tracked by Leads360, the company has developed a knowledge base that can be leveraged by its customers. Leads360 has established and refined proven benchmarks, tools and best practices that help its customers adapt their sales processes to become more effective and convert more leads.

This week at LeadsCon, Leads360 is facilitating an interactive workshop for attendees to better understand and more effectively address the three most common challenges faced by Business-to-Consumer (B2C) sales teams: lead prioritization, lead duplication and batch processing. The workshop will include case studies, and attendees will learn from these examples and take away new processes for addressing the issues in their workplace. The workshop will be held on Wednesday, Feb. 24, at 9:00 a.m.

"If a company is generating or buying Internet leads, they already understand the importance of lead management," said Jeff Solomon, one of the founders of Leads360 and senior vice president of product and marketing. "Gaining a greater level of knowledge on the challenges faced by most B2C sales teams is a must, but of even greater importance is the creation and implementation of strategies to address those challenges. We work closely with our customers to meet these challenges head-on to convert more leads into real customers."

In addition to the workshop, Leads360's senior vice president of sales and corporate strategy, Nick Hedges, will participate in a panel titled 'End of the Funnel -- a View from the Bottom' on Wednesday, Feb. 24 at 10:45 a.m. The session will focus on key tactical elements of the sales lead lifecycle and will shed light on the right combination of effort and effectiveness required by sales teams to optimize return on investment.

Industry pundit and founder of LeadsCon Jay Weintraub commented, "The main focus of LeadsCon is to provide top professionals a platform for information sharing and networking so that they can do their jobs more effectively. Leads360 is an active participant in the marketplace and has helped bring clarity to the challenges of lead management. We are pleased with the response we have received to this year's event and we look forward to our continued partnership with Leads360."

LeadsCon is the preeminent conference dedicated to increasing the effectiveness of those operating in the online lead generation industry. LeadsCon provides a unique and collaborative environment designed for networking and sharing. Meet the people, gather the knowledge and get the tools to gain the edge in the ever evolving online lead generation space. Leads360 can be found at booth number 409 at LeadsCon Las Vegas, Feb. 23-24 at the Mirage Hotel and Casino in Las Vegas, Nev.

Leads360 offers web-based lead management software to improve sales organizations and increase profitability. The software is flexible enough to accommodate the unique workflow and needs of any sales organization in any industry. Companies use Leads360's software to receive, distribute, contact, follow-up with, and convert more leads into customers.

About Leads360

Founded in 2004 and headquartered in Los Angeles, Calif., Leads360 develops hosted software solutions for managing sales leads. Distinguished by its focus on solutions that address the unique needs of businesses who sell to consumers, Leads360 is recognized as a market and technology leader, managing more than 20 million leads for over 4,000 clients. With a suite of solutions scaled for small to enterprise organizations, the company offers the industry's most comprehensive and configurable lead management platform.

Leads360 enables companies to distribute, track, analyze, and convert sales leads using a customizable lead management workflow. Professional services, including training and process consulting, are also offered to deliver a highly effective solution for converting sales leads. Businesses look to Leads360 for solutions that allow them to maximize their investment in leads generated online and from traditional sources, and ultimately increase sales closure rates for greater revenue. For more information, visit

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