SOURCE: Leads360


December 08, 2011 11:00 ET

Leads360 Helps Lenders Capture, Nurture and Track HARP 2.0 Opportunities

New Toolkit Helps Lenders Effectively Reach More Than 1 Million Homeowners Expected to Take Advantage of Expanded Home Affordable Refinance Program

LOS ANGELES, CA--(Marketwire - Dec 8, 2011) - Leads360, the industry leader in sales lead management software, today announced the release of Leads360 HARP 2.0 Toolkit in response to the anticipated increase in refinance activity from HARP 2.0.

With interest rates at an all-time low, and an estimated 1 million eligible homeowners under the government expanded HARP, lenders are in a great position to proactively treat existing customers as new leads, showing they have their best interest at hand. In this environment, effective lead management is critical to capture, nurture and track these important sales opportunities.

"HARP 2.0 offers a great opportunity for LSI Mortgage Plus to continue to build trust as a go-to lender for our customers," said Brigitte Marshall, director of marketing at LSI Mortgage Plus. "Leads360 is critical to our HARP 2.0 campaign, allowing us to set up specific campaign workflows, including nurturing efforts, customized distribution and more, to effectively market to existing customers."

Leads360 HARP 2.0 Toolkit empowers lenders with three main tools: (1) data mining of their Leads360 database to identify qualified borrowers; (2) pre-sale nurture efforts with direct mail tracking and email nurturing campaigns and (3) sales process workflow to aggressively track opportunities through to the close of the mortgage.

"HARP 2.0 will generate a welcome spike for the mortgage industry, and it's one that lenders can't afford to miss out on," said Nick Hedges, president and CEO at Leads360. "The past few years have been a challenge for the mortgage industry with foreclosures at an all-time high, lower loan origination volumes and a heavily regulated default space. HARP revisions, combined with lower interest rates, have the potential to drive a much needed boost for the mortgage industry and the economy."

Download the Leads360 HARP 2.0 Toolkit here.

About Leads360
Leads360 is the market-leading consumer sales platform, proven to deliver smarter, more efficient sales processes and increased conversion rates for companies that sell to consumers. With unmatched expertise, drawn from managing over 40 million prospects for more than 10,000 clients, Leads360 is the platform of choice for the largest and most successful consumer-focused sales organizations. Whether your prospects are generated online or offline, if you want to turn more prospects into customers, visit

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