SOURCE: Leads360



February 24, 2010 11:00 ET

Leads360, Optimal Blue Enable Mortgage Lenders to Address Growing Demand for Online Loans

New Integration Brings Together Lead Management Software with Product Eligibility and Pricing Engine

LOS ANGELES, CA--(Marketwire - February 24, 2010) - In an effort to streamline the sales process and make mortgage professionals more successful, Leads360, the industry leader in sales lead management software, today announced a seamless integration with Optimal Blue. Optimal Blue is an award-winning developer of a comprehensive, Web-based platform that couples decisioning technology with content management for the mortgage industry. The new integration is designed to help mortgage lenders close the gap between generated leads and revenue.

The industry leader in sales lead management software, Leads360 is used by mortgage originators to manage leads generated from over 1,200 Internet lead sources including Lending Tree, Lowermybills, Zillow and Google Comparison Ads. As the mortgage industry continues to shift, embracing the Internet as a new way to generate business is paramount to the lending community. The integration of Leads360's lead management software with Optimal Blue's product eligibility and pricing engine provides lenders with a single platform to obtain pricing, generate leads and manage those leads.

Leads360's Web-based lead management software helps sales teams to streamline their processes and enables timely follow-up and greater sales results. While the software is flexible enough to accommodate the unique workflow of sales organizations of all sizes in any industry, it is specifically designed to address the needs of the mortgage industry, with which Leads360 has been working since 2004. Today, 2,800 mortgage companies use Leads360's software to receive, distribute, contact, follow-up and convert more leads into funded loans, thereby improving sales and increasing profitability.

"As the business model for lenders has evolved, it has become vital for them to embrace the Internet as a primary source for reaching consumers to generate new business," said Dan Morefield, Leads360 president and CEO. "The integration with Optimal Blue provides a robust solution resulting in the potential for increased loans and greater revenue for lenders."

Optimal Blue delivers loan program eligibility and pricing solutions coupled with sophisticated secondary marketing automation tools for mortgage bankers, automating and managing the content and workflow. The platform can be configured to meet the needs of various business models. Optimal Blue works with hundreds of lenders across the U.S. and UK.

Larry Huff, co-CEO of Optimal Blue added, "More than ever, consumers are looking to the Web for products and services. As competition gets steeper, this integration gives mortgage lenders an advantage in the online battle for loans. The platform is designed to act as an extension of a lender's sales force and enables them to respond to leads with quick and accurate information."

About Optimal Blue
Founded in 2002, Optimal Blue is a Web-based provider of product eligibility and pricing engine (PPE) technology. Based in Plano, Texas, Optimal Blue has developed a comprehensive suite of products designed to give lenders the ability to automate the management and distribution of their products and pricing, enabling originators to then source, manage, price and lock loans in a way that is efficient, accurate and easy to use. Without having to be technology experts, Optimal Blue's solutions allow clients to leverage superior technology and content for a competitive advantage. For more information, please visit

About Leads360
Founded in 2004 and headquartered in Los Angeles, Calif., Leads360 develops hosted software solutions for managing sales leads. Distinguished by its focus on solutions that address the unique needs of businesses who sell to consumers, Leads360 is recognized as a market and technology leader, managing more than 20 million leads for over 4,000 clients. With a suite of solutions scaled for small to enterprise organizations, the company offers the industry's most comprehensive and configurable lead management platform.

Leads360 enables companies to distribute, track, analyze, and convert sales leads using a customizable lead management workflow. Professional services, including training and process consulting, are also offered to deliver a highly effective solution for converting sales leads. Businesses look to Leads360 for solutions that allow them to maximize their investment in leads generated online and from traditional sources, and ultimately increase sales closure rates for greater revenue. For more information, visit

Contact Information

  • Media Contact:
    Bob Menzies
    Lages & Associates
    Email Contact