SOURCE: Leads360

Leads360

February 24, 2011 10:00 ET

Leads360's New Industry Report Identifies Highest Performing Lead Generators

Google Tops List of Best Lead Generators in Mortgage, Signaling Breakthrough for New Models in Customer Acquisition

LOS ANGELES, CA--(Marketwire - February 24, 2011) - Leads360 today announced the launch of the Leads360 Lead Industry Report (LIR), an analysis of the top lead generation firms in the lead industry. Results across the mortgage, insurance and education markets indicate that online consumer decision making patterns are changing. The study finds that lead generators who empower consumers to make informed buying decisions by providing pricing comparisons produce leads that are more likely to convert into customers. The results also suggest that it is these lead generation firms that are growing far more quickly than their counterparts.

The industry leader in sales lead management software and integrated intelligent dialer technology, Leads360 receives more than 40 million leads per year and has built an analytics practice capable of utilizing this dataset to determine best practices that help companies improve their performance and to educate the industry about lead performance. The Leads360 LIR showcases significant findings from Leads360's data and provides a snapshot of what happened in 2010 and offers predictions for 2011.

Key Finding -- Google Model Transforming the Industry
Until recently, the lead industry has not always been considered on par with other forms of online advertising due to a lack of transparency about where a consumer's information ends up when they complete an online form. However, the advent of more transparent models from well-known online brands like Google has changed the landscape and enabled consumers to control the way in which they purchase online. As a result, among 450 lead providers studied, Google Comparison Ads rose to the top as the best quality lead provider in the mortgage industry.

The success of Google Comparison Ads is indicative of the increased demand by many consumers to control their interactions and safeguard their personal information. For example, with Google Comparison Ads a consumer enters his/her mortgage purchase requirements but not his/her personal information. The consumer is then presented with competing offers from potentially hundreds of mortgage providers and can choose the companies in which they wish to share their personal information for follow-up purposes.

Additional Leads360 LIR highlights, by vertical market, include:

Mortgage

  • Google Comparison Ads converted at a higher rate than any other source, including industry leader LendingTree, a subsidiary of Tree.com
  • However, leads from LendingTree, perhaps the most well-known and successful mortgage lead generator of all time, still perform strongly in the study taking second place in lead conversion

Insurance

  • Insurance lead generation is growing steadily as insurance companies increasingly embrace the online channel
  • Insurance vertical anticipated to generate more leads than any other industry in five years

Education

  • For-profit education lead generation sector is poised for a strong year, due to expertise in online customer acquisition and budget cuts at nonprofit institutions
  • Not-for-profit schools will have to adapt to a new reality; they are now competing for students online and must take aggressive action to enroll the best students

"It's fascinating to see how consumer buying behaviors have transitioned in the last year," said Nick Hedges, president, Leads360. "There has been a fundamental shift in how consumers make buying decisions. The results of our study show that many consumers have become smarter about the choices they make and demand a higher level of interaction and a quality conversation before making a decision to buy. Companies that can enable the consumer experience and react quickly to this trend will win in the end."

The Lead Industry Report is publicly available for download from the Leads360 website on March 4, 2011. To preregister to download the report in its entirety, please visit www.leads360.com/LIR2010. For more information on Leads360, visit www.leads360.com.

About Leads360

Founded in 2004 and headquartered in Los Angeles, Calif., Leads360 develops software as a service (SaaS) solutions for managing sales leads. Distinguished by its focus on solutions that address the unique needs of businesses who sell to consumers, Leads360 is recognized as a market and technology leader, managing more than 40 million leads per year for over 5,000 clients. With a suite of solutions scaled for small to enterprise organizations, the company offers the industry's most comprehensive and configurable lead management platform.

Leads360 enables companies to distribute, track, analyze, and convert sales leads using a customizable lead management workflow. Professional services, including training and process consulting, are also offered to deliver a highly effective solution for converting sales leads. Businesses look to Leads360 for solutions that allow them to maximize their investment in leads generated online and from traditional sources, and ultimately increase sales closure rates for greater revenue. For more information, visit www.leads360.com.

Follow Leads360 on Twitter: www.twitter.com/Leads360.

Contact Information

  • Media Contact:
    Stephanie Olsen
    Lages & Associates
    949/453-8080
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