SOURCE: LeadSpend

LeadSpend

April 03, 2012 09:00 ET

LeadSpend Appoints Former Email Experience Council Director Ali Swerdlow as Vice President of Channel Sales and Marketing

Strategic Hire Supports the Company's Mission to Help Email Marketers Optimize Campaign Investments and Increase ROI

NEW YORK, NY--(Marketwire - Apr 3, 2012) - LeadSpend, a leading data insights company that delivers a real-time email validation service to many of the largest email marketing service providers, today announced that Ali Swerdlow has been appointed vice president of channel sales and marketing. In the role, Ms. Swerdlow will be responsible for the company's outbound communications and prospecting initiatives, as well as client growth and retention. She will report directly to the company's co-founder and CEO, Craig Swerdloff. This news represents LeadSpend's commitment to growth and client service.

Ms. Swerdlow leaves her position as director of the Direct Marketing Association's (DMA) Email Experience Council (eec), a role she held since the organization's creation. The eec is a member-driven organization that serves email marketing service providers by evangelizing the channel and ensuring its expert members take responsibility for creating and disseminating best practices to the brands and publishers they serve.

"While serving as the director of the DMA's Email Experience Council for six years, Ms. Swerdlow had a tremendous impact on the email marketing community and the development of its interesting programs and content," said ReturnPath CEO, Matt Blumberg. "Her reputation as a highly respected member of our community and her keen understanding of the industry make her a great fit for LeadSpend. As a partner of LeadSpend, we're excited to see Ms. Swerdlow on the team and look forward to watching the company's continued success."

Swerdloff concurred, "We are thrilled to have Ms. Swerdlow on board and are supremely confident in her ability to focus on driving client success, which will give LeadSpend's customers, prospects and culture a great advantage."

Ms. Swerdlow stated, "LeadSpend is a great company with fantastic leadership and outstanding clients. I am honored to join the company at this stage of its evolution and am 100% committed to exceeding client and marketplace expectations."

About LeadSpend:
LeadSpend, a data insights company, was formed to help companies optimize their investments in lead generation and email marketing. LeadSpend is a privately held company based in New York City. For more information, please visit www.leadspend.com, email us at info@leadspend.com and follow us on Twitter @leadspend.

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