LiveHive Systems Inc.



LiveHive Systems Inc.

January 10, 2008 08:02 ET

Leafs TV Telecasts Go Interactive

LiveHive's NanoGaming™ is a first for the Toronto Maple Leafs

WATERLOO, ONTARIO--(Marketwire - Jan. 10, 2008) - LiveHive Systems™, a pioneer in interactive television, announced today that it has signed an agreement with Maple Leaf Sports & Entertainment (MLSE) that will bring interactive television to five Leafs TV broadcasts of Toronto Maple Leafs games.

Beginning with tonight's game between the Los Angeles Kings and the Toronto Maple Leafs, fans watching on Leafs TV or via NHL Centre Ice will be able to participate in a five-game contest that involves interaction with live hockey. Powered by LiveHive's NanoGaming technology, the game -- called Leafs TV Game Master -- allows fans to play along while they watch, accumulate points, and qualify for prizes. Players make such predictions as who will get the next goal, as well as answer trivia questions, and chat with other fans. To play, viewers go online to www.mapleleafs.com/gamemaster before each game and click on the 'Launch the Game' button.

"Hockey is Canada's national game and the many viewers of our most watched team, the Toronto Maple Leafs, will now be able to see for themselves how hockey telecasts can be interactive," said Robert Riopelle, Co-Founder and Vice President, Business Development, LiveHive Systems.

Previously, LiveHive brought its NanoGaming technology to football, baseball, NASCAR, Mixed Martial Arts, and reality TV.

"We are pleased to announce our partnership with LiveHive Systems," said Chris Hebb, Senior VP of Broadcast & Content, Maple Leaf Sports & Entertainment (MLSE). "Bringing interactivity to Maple Leafs hockey is an exciting way to get our fans even more engaged."

About LiveHive Systems Inc.

LiveHive Systems is a privately held software development company that specializes in interactive entertainment solutions for TV broadcasters, fantasy sports sites, and web portals looking to differentiate their offering and increase value to viewers, advertisers and stakeholders. Its flagship product, NanoGaming is a technology platform that powers viewer interaction with entertainment media, such as live television broadcasts and streaming video. It gives audience members a continuous and engaging way to accumulate points, play with friends, and win prizes. LiveHive provides software, integration, joint marketing initiatives, and a 24-hour Broadcast Control Center. LiveHive Systems is based in Waterloo, Ontario, which was recently named the world's top intelligent community by the New York-based Intelligent Communities Forum. For more information, visit www.livehivesystems.com.

About Maple Leaf Sports & Entertainment (MLSE)

Maple Leaf Sports & Entertainment (MLSE) owns and operates the NHL's Toronto Maple Leafs, the NBA's Toronto Raptors, the AHL's Toronto Marlies, Major League Soccer's Toronto FC, Leafs TV and Raptors NBA TV, as well as the Air Canada Centre, which is one of North America's premier sports and entertainment venues, and host to the world's top musical artists. MLSDE also manages and operates BMO Field, Ricoh Coliseum and Oshawa's General Motors Centre.

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