SOURCE: League of Monkeys

November 29, 2017 17:21 ET

League of Monkeys Appoints Drive Motorsports International as Agency

MELBOURNE, AUSTRALIA--(Marketwired - November 29, 2017) - The League of Monkeys, a video game development firm, has formally announced today the hiring of motorsports marketing and advertising agency Drive Motorsports International.

The agency has been brought on board to oversee all the interactive and digital marketing and advertising in the League of Monkeys' newest game, Torque Drift, due out in August of 2018.

The League of Monkeys is a leading video game development firm based in Melbourne, Australia, and is known for designing innovative motorsports games for the mobile device market. The League of Monkeys' first successful release title ''Torque Burnout" has over 15 million downloads and growing, and an average of 100k active daily game players.

The League of Monkeys' next game release title "Torque Drift" is the first cross-platform multiplayer drifting experience for Mobile, PC and Console. Torque Drift allows game players to experience the art of drifting by smoking up real cars on real world tracks in this awesome multiplayer physics drifter; featuring customizable cars, professional drivers, and real parts from the top automotive aftermarket brands in the world. The game will also feature live-integrated advertising campaigns with unique interactive marketing and real-time analytics.

"We're delighted to have Drive Motorsports International onboard to help us connect with global brands that share the same commitment to motorsports lifestyle and interactive marketing as we do," says Arran Potter, Director at League of Monkeys. "We expect Torque Drift to surpass Torque Burnout, and needed modernized marketing and advertising experts in the motorsports and automotive industry who focus on analytical multi-channel marketing. Drive Motorsports International was the easy choice, and has the experience and access to the industry that provides us the leverage to reach our goal of a real-world global drifting game that is truly representative of the sport."

"We're honored to be appointed as the marketing and advertising agency for Torque Drift," said Tony Scott, Managing Director of Drive Motorsports International. "The League of Monkeys are at the pinnacle of the mobile motorsport game scene. They truly design the best games out there and are a blast to work with! Torque Drift is a new-age drifting game that provides remarkable experiences not only for game players but for advertisers as well. It operates in real-time, with customizable in-game digital advertising campaigns, rich media content, real product integrations and live analytics that provides advertisers with a lot of flexibility. The addition of League of Monkeys and Torque Drift marks an important milestone for our agency as we strategically expand our digital motorsport marketing footprint."

About Drive Motorsports International

Drive Motorsports International is a full-service marketing and advertising agency established in 2008. The agency serves the motorsports, powersports and the automotive industries, and helps organizations and brands of all types and sizes unlock new growth and business potential through an omni-channel marketing approach. Motorsports Marketing. Powersports Marketing. Automotive Marketing.

For more info please visit: www.drivemotorsportsinternational.com

About League of Monkeys

League of Monkeys is a video game development studio with a proven track record of creating ultra-polished motorsports titles for a passionate audience. Like our players, we are driven by a love of cars and motorsport culture, and it is our mission to design innovative platforms of play which provide accessible and fun game experiences to all automotive and motorsport enthusiasts.

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