SOURCE: Aberdeen Group, a Harte-Hanks Company

June 06, 2007 11:57 ET

Lean Product Development Drives Profitability

Best-in-Class Manufacturers Are Leveraging Lean to Deliver Big Value: Bringing Products to Market 25% Faster Than Competitors and Driving 53% More Productive Product Development Time per Employee

BOSTON, MA--(Marketwire - June 6, 2007) - Manufacturers must develop new products efficiently to meet market demands for product innovation in a rapid, cost-effective way. To this end, Best-in-Class companies identified in the recently published "Lean Product Development Benchmark Report" from Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), find that they are bringing products to market 25% faster than their competitors, on average. By leveraging Lean concepts proven in manufacturing, such as elimination of non-value-added "waste" and variability in the design process, the Best-in-Class are able to hit key metrics such as product launch dates, development cost, product cost, product revenue and quality on an average of 80%, versus average companies that only meet these goals 60% of the time.

"A full 69% of Best-in-Class companies are taking advantage of Lean fundamentals and principles (70% vs 35% of both average and laggard companies) in combination with proven best practices in product development," notes Jim Brown, Vice President of Aberdeen's Product Innovation and Engineering research and report author. "In fact, these top performing companies are deriving real value from their Lean product development programs, with 53% more productive product development time averaged per employee than average manufacturers."

This report is made available to the public, in part, by the underwriting support of Atos Consulting and PTC.

For a complimentary copy of this report, please visit: http://www.aberdeen.com/link/sponsor.asp?cid=4009

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information -- Opportunity -- Insight -- Engagement -- Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

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