SOURCE: LEAP Media Investments

LEAP Media Investments

April 24, 2014 13:27 ET

LEAP™ Media Investments Releases New Set of High-Value Scaled Audiences for Automotive Category

Emotional Attachment™ Technology Targets Luxury and Non-Luxury Auto Brands

NEW YORK, NY--(Marketwired - Apr 24, 2014) - LEAP Media Investments has launched a new set of high-value, scaled audiences for the automotive category, created using its patented Emotional Attachment™ technology.

Following its launch in market in early April, LEAP Media Investments has created audiences for specific brands across various sectors including automotive, tech, retail, CPG, and QSR, along with select media platforms and properties.

This set includes luxury car brands such as Audi, Cadillac, and BMW, as well as non-luxury brands and nameplates such as Ford, Toyota, and GM. Depending on marketers' objectives, LEAP™ Audiences can be leveraged by targeting Brand Loyalists, Conquests or Expansion Audiences.

  • Brand Loyalist Audiences. Highly emotionally attached to a brand. This audience is influential and considered "low-hanging fruit," responsible for generating the bulk of a brand's revenues
  • Brand Conquest Audiences. Moderately emotionally attached to a brand. This audience can increase market share because it can be persuaded to at least try, if not switch, from a competing brand
  • Brand Expansion Audiences. Less aware of your brand and less emotionally attached. This audience can deliver entirely new customers

"This is the only targeting approach that fully understands and leverages the value of a lifetime customer based on their Emotional Attachment to the brand," said Denise Larson, President and co-founder of LEAP™ Media Investments.

LEAP™ Scaled Audiences include tens of millions of individual Brand Loyalists for both luxury and non-luxury auto brands and nameplates as well as hundreds of millions of individuals who are Brand Conquests for the same brands. For example, there are over 26 million Ford Brand Loyalists and over 44 million Ford Brand Conquest individuals. Toyota has over 71 million people across Loyalists, Conquests and Expansion Audiences**

* Scaled by Clearstream Media

According to LEAP™ Media CEO Gary Reisman, "These audiences are critical to target because it enhances brand building in the digital landscape. In fact, they are the audiences who are the core of all brand-building efforts. Now they can be found and 'messaged to' across social, mobile and online along with traditional media."

LEAP™ is the only audience-development approach that uses foundational consumer insight to build audiences that are more likely to engage with a particular brand or media. There is nothing like it in the market today and nothing so close to what marketers are clearly looking for -- a direct link to valued segments that are more likely to engage with their brand messages in today's digital media landscape. 

Understanding emotional attachment is crucial to marketers because LEAP brand audiences are:

  • 2.5 times more likely to pay attention to the advertising
  • 47 percent more likely to buy the brand
  • 43 percent more likely to talk about the brand on social channels

In addition to brands, LEAP Media Investments has created scaled audiences based on attachment to media properties and content for TV expansion, TV tune-in promotion and SVOD subscription acquisition/retention.

About LEAP Media Investments
Launched in 2014, LEAP Media Investments is the only company with ability to create, scale and distribute high-value brand and media audiences across all digital platforms based on foundational emotional attachment technology.

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