SOURCE: Webtrends


October 12, 2010 08:00 ET

LeapFrog Looks to Webtrends to Measure Impact of Facebook Tabs

Webtrends Facebook Analytics Enhances Customer Engagement

PORTLAND, OR--(Marketwire - October 12, 2010) -  Aiming to increase awareness, engage more closely with customers and reach potential customers, LeapFrog Enterprises, Inc. chose Webtrends to help understand and measure the value of its Facebook custom tabs and applications. Webtrends Facebook Analytics will provide LeapFrog with deeper insight surrounding visitor activities on its Facebook page, enabling the company to optimize its social presence and enhance the customer relationship with the brand.

A leading developer of innovative, technology-based learning tools, LeapFrog makes learning fun for children of all ages. With more than 120 million platforms, books and games in homes worldwide and multisensory technology in more than 100,000 classrooms, LeapFrog is trusted by parents, valued by teachers and loved by children. Connecting more closely with these audiences is key to the LeapFrog brand, and Facebook provides an ideal platform for sharing new and pertinent product information, posting videos and photos of products in action, encouraging customer reviews and discussions, and highlighting success stories amongst the dedicated LeapFrog community.

"We have a highly engaged community that is passionate about our brand, and Facebook allows us to connect with them and empower them to bring our brand promise to life through shared customer experiences," said Jaeme Sines Laczkowski, Senior Community Relations Manager at LeapFrog.

Webtrends Facebook Analytics is the only measurement tool that tracks visitor activity to a page -- providing insight into advertisements, custom applications, custom tabs, Flash, links, e-mail signups and more.

"As the most visited site on the Web, Facebook houses a nearly unlimited amount of data that holds significant promise for the marketing world," noted Hope Frank, CMO at Webtrends. "LeapFrog tapped Webtrends Facebook Analytics to harness that information, and as progressive marketers we will be able to gather the insight they need to iterate their customer experience and support their brand."

For more information, please visit Webtrends Facebook Analytics. To follow an ongoing discussion about measuring the impact of Facebook marketing with Webtrends, please view the Webtrends blog.

About Webtrends Inc.
Webtrends helps digital marketers create, measure and improve campaigns across all digital channels. Webtrends is the leader in measurement, optimization and integration of content across digital channels to maximize online marketing investment. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The New York Times and General Mills. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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