SOURCE: Leapfrog Online

January 25, 2007 17:00 ET

Leapfrog Online Acquires Arrowhead Direct Marketing, LLC

Acquisition to Enhance Leadership Position in Online Direct Marketing

EVANSTON, IL -- (MARKET WIRE) -- January 25, 2007 -- Leapfrog Online, the leading independent online direct marketing firm, announced today the acquisition of Pennsylvania-based marketing agency, Arrowhead Direct Marketing, LLC. A full service marketing and media company primarily serving the financial services and retail industries, Arrowhead Direct Marketing is expected to enhance Leapfrog Online's already deep expertise in marketing financial services online. This acquisition also clearly establishes Leapfrog Online's presence on the East Coast.

Scott Epskamp, President and Co-Founder of Leapfrog Online commented, "Leapfrog Online's acquisition of Arrowhead Direct Marketing is a new milestone for us. We're delighted to offer our clients an additional level of service as we establish our first office on the East Coast. We expect to fully leverage and integrate the expertise of both companies into a successful East Coast office."

"Arrowhead Direct Marketing is proud to join ranks with a true leader in online direct marketing," said Tom McNamara of Arrowhead Direct Marketing. "We look forward to moving beyond our strong track record as we build upon this new relationship."

Prior to starting Arrowhead, McNamara held senior-level marketing positions at Fleet Credit Card and Advanta Corp., including Advanta's international joint venture with the Royal Bank of Scotland while based in the UK. Since Arrowhead's formation in 2003, they have served several of the nation's leading financial services companies.

About Leapfrog Online

An industry leader and innovator in online direct marketing, Leapfrog Online ranks among the top marketing services firms in the country by attracting and retaining profitable customers for Fortune 500 clients. With a unique performance-based compensation model, Leapfrog Online consistently delivers cost-effective, high-volume results for blue-chip clients in the communications and financial services industries.

Founded in 1995, Leapfrog Online is headquartered in Evanston, IL.

About Arrowhead Direct Marketing

Arrowhead Direct Marketing is a full service marketing and media company specializing in offline and online channels. Formed in 2003 by industry expert Tom McNamara, Arrowhead Direct Marketing primarily serves the financial services and retail industries for some of the country's most progressive consumer services companies. Arrowhead Direct Marketing is located in Berwyn, PA.

Contact Information

  • Press Contact:
    Martha Nechvatal
    Leapfrog Online
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