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June 24, 2008 16:29 ET

Learn about the World Consumer Batteries Market

LONDON, UNITED KINGDOM--(Marketwire - June 24, 2008) - Reportlinker.com announces that a new market research report related to the Car Parts and supply industry is available in its catalogue.

World Consumer Batteries Market

http://www.reportlinker.com/p090632/World-Consumer-Batteries-Market.html

This report analyzes the worldwide markets for Consumer Batteries in Millions of US$. The major product segments analyzed are Primary Batteries (Zinc Carbon, & Alkaline), and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, & Others). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2001 through 2010. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 175 companies including many key and niche players worldwide such as Battery Technologies Inc., BYD Company Ltd., Duracell, Electrochem Automation Inc., Energizer Holdings, Inc., FDK Corporation, GP Batteries International Limited, Hitachi Maxell Ltd., Matsushita Battery Industrial Company Ltd., Saft Groupe S.A., Sanyo Electric Company Ltd., Sanyo Energy (USA) Corp., Sony Corp., Spectrum Brands, Inc., VARTA Consumer Batteries GmbH & Co. KGaA, TCL Hyperpower Batteries Inc., Toshiba America Electronic Components, Inc., Tronic Technology Global Ltd., TWD Technology Co., Ltd., Ultralife Batteries Inc., and Valence Technology, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.


CONSUMER BATTERIES MCP-2736
A GLOBAL STRATEGIC BUSINESS REPORT


CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope 0f Study I-3
Zinc-Carbon I-4
Alkaline Batteries I-4
Nickel-Cadmium Batteries I-4
Nickel-Metal Hydride Batteries I-4
Lithium Ion Batteries I-5
Specialty And Other Batteries I-5

II. EXECUTIVE SUMMARY

1. Industry Overview II-1
Prospects Worldwide II-1
Shelf-Lives & Costs Spark off Intra- and Inter- Segment
Competition II-1
Fuel Cells Projected to Remain Dormant II-1
Current & Future Analysis II-1
Regional Perspective II-1
US - The Single Largest Consumer Battery Market... II-1
Asia-Pacific - Outgrowing the Growing Consumer Battery
Market... II-2
Japan - Leading the Rechargeable Thrust.... II-2
Asian Giants Dominate the Global Lithium-ion Battery Market II-2
Product Segment Perspective II-3
Current Zinc Carbon Markets are Potential Alkaline Markets... II-3
Rechargeable Surge - Buttressed by High-Tech/High- Drain
Categories... II-3
NiCad Set to Decline... II-3
NiMH has a Cost Advantage... II-3
Lithium-Ion Sets a Blistering Pace... II-4
"AA" - Largest Selling Batteries by Type... II-4
Zinc Batteries: Continue to Hold Sway in Asian Countries? II-4

2. Competitive Landscape II-5
Japanese Players Dominate the Rechargeable Lithium Batteries
Market II-5
Table 1: Leading Players in the Worldwide Rechargeable
Lithium Batteries Market (2004 & 2005): Percentage Breakdown
by Revenues for SANYO Electric Co., Ltd, Sony Corporation,
Matsushita Battery Industrial Co., Ltd./Panasonic, and
Others (includes corresponding Graph/Chart) II-5
SANYO Takes the #1 Place in Nickel Metal Hydride Batteries II-6
Table 2: Leading Players in the Worldwide Nickel-Metal
Hydride Batteries Market (2005 &2006): Percentage Breakdown
by Revenues for SANYO Electric Co., Ltd, Byd Battery Co.,
Ltd.,Matsushita Battery Industrial Co., Ltd./Panasonic, GP
Batteries Intl. Ltd., SAFT SA, and Others (includes
corresponding Graph/Chart) II-6
Private Labels Dominate Zinc Carbon Batteries Market II-7 
Table 3: Global Zinc Carbon Batteries Market (2003 & 2004):
Percentage Breakdown of Sales by Leading Players - Energizer
Holding Inc, Rayovac Corporation, Matsushita, Private Label
and Others (includes corresponding Graph/Chart) II-7

3. A Segmental Perspective II-8
Primary Batteries II-8
Zinc-carbon: Declining Segment of the Global Batteries
Market... II-8
Alkaline - Best Alternative for Zinc-Carbon... II-8
Longer Life - Key Alkaline Advantage II-8
Global Market for Alkaline Batteries II-8
Global Alkaline Battery Market-Concentrated at the Top... II-9
Table 4: Global Alkaline Batteries Market (2003-2004):
Percentage Breakdown of Sales by Leading Players - Gillette
Company (Duracell and Duracell Ultra), Energizer Holding
Inc (Energizer, Energizer E2 and Energizer Gold), Rayovac
Corporation (Rayovac Brand), Matsushita (Panasonic), and
Private Label (includes corresponding Graph/Chart) II-9
Spectrum Brands - Also into Specialty Batteries II-9
Low Consumer Awareness Regarding Alkaline Cost/Benefits... II-10
Competitive Landscape of the Alkaline Battery Segment II-10
Higher Prices of Alkaline Batteries... II-10
A Mature US Market for Alkaline Batteries II-10
More Powerful Alkalines II-11
Trends Adversely Impacting Major Player Profitability... II-11
European Market for Alkaline Batteries: Untapped
Opportunities... II-11
Emerging Trends Adversely Impacting Profitability II-12
Zinc-Carbon - Surprising Resilience... II-12
Persistence of Zinc-Carbon - Factors Sustaining the Market II-12
Price of Zinc-Carbon Batteries... II-12
Strength of Local Players... II-13
Zinc Air II-13
Secondary Batteries II-13
Most Active Segment in Terms of New Technologies II-13
Evolution of the Market for Rechargeables... II-13
Battery Chemistries Responding to Demands from OEMs... II-13
Enter Li-Ion... II-14
Bright Prospects for Better Battery Technologies II-14
Advantage Li-Ion II-14
Lithium-Ion - Set to Grow II-14
Li-Ion - Most Preferred for Laptops II-15
Adequate Capacity to Meet Future Requirements II-15
Other Uses II-15
High Powered Lithium - Fastest Growing Category II-15
Technology - Yet to be Improved... II-15
Japanese Companies Dominate the Li-Ion Market II-15
Sony - Leader in the Lithium-Ion Battery Market II-16
Sony's Competence in Li-Ion... II-16
Experience with Magnetic Tape Technology II-16
A Case of Lithium Vs Lithium... II-16
New Entries II-16
Lithium Polymer II-16
Japanese Manufacturers Develop Polymer Batteries II-17
Lithium Vs Nickel Cell Technologies II-17
A Comparison table of Consumer Batteries by Type, Voltage
Levels, Application and Benefits - Primary Batteries,
Button Cells and Secondary Batteries II-17
Li-Polymer - Enabling Change... II-18
Major Developments in Li Polymer Market II-18
The Battery, the Device - A Qualitative Model... II-19
'Device' as a Driver of 'Battery'... II-19
'Battery' as a Driver of 'Device'... II-19
Nickel Metal Hydride and Nickel Cadmium - A Comparison II-20
Leading Technologies II-20
Mobile Phone Battery Market II-20

4. Trends and Issues II-21
The Quest for Longer Life Batteries II-21
Lithium-ion Barges into Heavy-duty Segment II-21
Japan Losing Ground to other Asian Countries II-21
Emergence of Alternatives to Lithium-ion II-22
Color-Coding - An Innovative Marketing Approach II-22
Switch on to Mercury-Free Batteries II-22
Li-Ion: Slowly Replacing Ni Metal Batteries II-22
Redundancy of Nickel Cadmium II-23
Lithium Rechargeables Prices to Decline II-23
Technological Innovation Spurs Industry Growth II-23
Surge in Lithium Battery Supply for Portable Applications II-23
Optimistic Future for Handset Battery II-24
Advances in Digital Camera Technology Reflects Battery Sales II-24
Consolidation and Competition: Driving the Industry II-24
Dominance of Large Scale Manufacturers Restricts Growth of
Small Scale Manufacturers II-24
Proliferation of Small Scale Battery Manufacturers in Asia
Creates Price Pressure II-25
Newer Battery Chemistries Decelerate Demand for Existing
Chemistries II-25
New Generation Smart Power Batteries Gaining the Momentum II-25
Majors Committing Substantial Resources... II-25
Proliferating Launches Targeting Specific End-Use Devices... II-25
Nickel-Metal Hydride to Replace Nickel Cadmium II-26
EU Environmental Council to Partially Ban Cadmium in Batteries II-26

5. Product Overview II-27
Battery - Device Maker's Need II-27
Evolution of Batteries II-27
Major Applications in Conjunction with Historical Developments II-28
Types of Batteries II-28
Acid and Alkaline Batteries II-28
Wet and Dry Batteries II-29
Applications II-29
Button Cell Batteries II-29
Battery Categories According to Applications II-30
Vehicular Batteries II-30
Lead-Acid Batteries II-30
Silver Batteries II-30
Thermal Batteries II-30
Magnesium Batteries II-31
Mercury Batteries II-31
Sealed and Flooded Batteries II-31
Deep-Cycle Batteries II-31
Consumer Batteries (Primary & Secondary) II-32
Table 5: Different Sizes of Consumer Batteries II-32
Zinc-Carbon (Zn-C) II-32
Zinc-Manganese-Dioxide Alkaline Cells (Alkaline Batteries) II-33
Rechargeable Alkaline Batteries II-33
Nickel-Cadmium (Ni-Cd) II-33
Nickel-Metal Hydride (Ni-MH) II-34
Features II-34
Applications II-34
Nickel-Zinc (Ni-Z) II-35
Lithium and Lithium Ion II-35
Properties II-35
Applications II-36
Table 6: World Market for Secondary Consumer Lithium
Batteries (2004-2006): Percentage Breakup of End-use
Applications by Volume sales for Laptops & PDAs, Mobile
Phones, and Other Mobile Electronic Devices (includes
corresponding Graph/Chart) II-36

Table 7: World Market for Secondary Consumer Lithium
Batteries (2004-2006): Percentage Breakup of End-use
Applications by Value sales for Laptops & PDAs, Mobile
Phones, and Other Mobile Electronic Devices (includes
corresponding Graph/Chart) II-37
Competition II-37
Merits II-37
Demerits II-38
History II-38
Lithium Vs Alkaline Batteries II-38
Specialty Batteries II-38
Metal-Air Cells II-39
Silver Oxide II-39
Mercury Oxide II-39
General Purpose/Heavy Duty II-39
Sodium-Sulphur Batteries II-39
Sodium Nickel Chloride Batteries II-40
Zinc Bromine Batteries II-40
Secondary Batteries II-40
Terms Associated with Secondary Batteries II-40
Energy Density II-40
Discharge Rate II-40
Memory Effect II-40
Cycle Life II-41
Types of Secondary Batteries II-41
Nickel-Cadmium II-41
History II-41
Drawbacks II-41
Nickel-Metal Hydride II-42
Nickel Metal Hydride Vs Nickel Cadmium II-42
Lead Acid II-43
Lithium-Ion II-43
Lithium-Polymer II-44
Table 8: Secondary Batteries - Characteristics (includes
corresponding Graph/Chart) II-44
Zinc Air Battery II-44
Sealed Lead Acid Battery II-44
Flat Plate Battery II-44
Storage Batteries II-44
Table 9: Consumer Batteries Ranked by Power Density-
Lithium, Nickel Metal Hydride Nickel Cadmium, Zinc Air,
Lead Acid, Sodium Nickel Chloride, Sodium Sulphur and Zinc
Bromine (includes corresponding Graph/Chart) II-45
Waste from Secondary Batteries II-45
Table 10: Toxic Content in Secondary Batteries II-46
Initiatives II-46
Ni-Cd and Ni-MH Batteries Market - What Next? II-46
Li-Ion and Li-Ion Polymer are Here, Nickel Beware II-47
What is Expected From Secondary Batteries? II-47
More Run Time, Less Energy Drainage II-47
Higher Capacity for Lesser Price II-47
Elimination of Memory Effect II-47
Increased Stand-by or Talk Time II-47
Miniature Battery and Cell Packs II-48
What is 'Memory Effect'? II-48
Self-Discharge Rates for Storage Batteries II-48

6. Raw Materials - An Overview II-49
Nickel II-49
Application Areas II-49
Nickel Metal Hydride Cells II-52
Advantages of Nickel-Metal Hydride Cells II-52
Cadmium II-52 
Physical Properties II-53
Key Applications II-53
Nickel-Cadmium Batteries II-53
Cadmium Pigments II-53
Cadmium Coatings II-54
Cadmium Stabilizers II-54
Alloys and Other Uses II-54
Toxicity Issues II-54
How Does Cadmium Get Into the Body? II-54
How Does Cadmium Affect Health? II-54
Table 11: Sources of Human Exposure to Cadmium: Percentage
of Exposure by Source - Phosphate Fertilizers, Fossil Fuel
Combustion, Iron and Steel, Natural, Non- Ferrous, Cement,
Cadmium Applications, and Incineration (includes
corresponding Graph/Chart) II-55
Cadmium Exposure: Effects on Human Health II-55
Metal Fume Fever II-55
Acute Respiratory Effects II-55
Gastrointestinal Effects II-55
Chronic Respiratory Effects II-56
Chronic Obstructive Lung Disease (Emphysema and Chronic
Bronchitis) II-56
Pulmonary Fibrosis II-56
Olfactory Impairment II-56
Kidney Effects II-56
Tubular Proteinuria II-56
Glomerular Dysfunction II-56
Chronic Renal Failure II-56
Kidney Stones II-57
Skeletal Effects II-57
Osteomalacia II-57
Osteoporosis II-57
Cancer II-57
Pulmonary Cancer II-57
Prostatic Cancer II-57
Other Cancers II-57
Other Effects II-57
Lithium II-58
Product Profile II-58
Lithium at a Glance II-59
Lithium: End-Use Markets II-59

7. Distribution Dynamics II-62
Effective Distribution Network - Key to Market Penetration... II-62
Profile of the US Consumer II-62
Households With Children Emerge as the Largest Customer
Group... II-62
Consumer Profile Favors Mass Market Retailers... II-62
Point-of-Sale (POS) Promotion - Vital to Attract Consumers... II-62
Helping the Consumer Along... II-62
Factors Impacting Battery Purchase... II-63
Suppliers Support Retailers' Promotion Efforts... II-63
Holiday Season Drives Battery Sales ... II-63
Decisive Shift from Zinc to High Performance Alkaline
Batteries... II-63
US Witnesses a Shift in Distribution... II-63
Discount Stores Have More Room... II-63
Drug Chains II-63
Innovative Battery Positioning by Retailers... II-63
Batteries - Obviously an Impulse Purchase Item... II-64
Batteries Offer Increased Profitability to Drug Retailers II-64
Batteries Shifted from Convenience Category to Routine or
Destination Category... II-64
Shift in Drug Chain Sales... II-64
Drug Stores Seek to Adopt New Methods to Sell More Batteries II-64
Regular Promotions - Key to Increase in Sales II-64
Batteries for High-Drain Devices Need Special Attention... II-65
Attracting Consumers With Displays... II-65
New Ways Required to Facilitate Battery Purchase... II-65
Alkaline Launch Stir up the Market... II-65
Rechargeables Have a Bright Future... II-65
New Batteries Power Sales Growth... II-66
Health and Photo Present a Robust Picture for Drug Chains... II-66
Supermarkets II-66
Batteries - An Important Product Segment for all
Merchandising Outlets... II-66
Batteries are Ideal for Supermarkets... II-66
Supermarkets Seek to Reverse the Trend in Non-food Sales... II-67
Consumer Behavior Confuses Suppliers... II-67
Variety is Not Necessarily Desirable in Case of Batteries... II-67
Seasonal Sales Spell Success for Supermarkets... II-67
Recent Studies In the Consumer Battery Market - A Review II-68
Discount Stores - Inspiring Incremental Impulse Sales II-68
Multiple Selling Points are Important... II-68

8. Regulatory Environment II-69
New EU Battery Directive II-69
New Standards for Laptop Batteries II-69
Patents - Pointing to a Healthy Battery Market II-70
Patent Applications - Reflectors of Technological Maturity... II-70
Modern Patent Activity - Pointing to a Sustained Period of
Growth... II-70
Impressive Increase in Battery Patents Issued to US
Companies... II-70
Replacement Sales-Driving Overall Battery Market Growth... II-70

9. Environmental Concerns II-71
Waste Management Initiatives II-71
Time Lag II-71
Recoverable Metals II-72
Recoverable Metals from Various Types of Batteries - Steel,
Zinc and Ferromanganese Cadmium, Nickel, Lead, Silver and
Mercury II-72
Challenges Ahead II-72

10. Technological Breakthroughs II-74
Portable Fuel Cell Batteries II-74
Less Thick Li-Ion Polymer Batteries II-74
Aluminum-Air Batteries Expected to Gain Popularity II-74
Fuel Cell Technology II-74
New Batteries from Duracell II-75
Dual Purpose Deep-cycle Automotive Battery II-75

11. Product Innovations/Introductions II-76
Duracell Unveils New Pre-Charged Rechargeable Batteries II-76
Hitachi Maxell Reveals New High-Power Rechargeable Battery II-76 
Rayovac Debuts New HYBRID(TM) Rechargeable Batteries II-76
Blue Raven Launches Extended Battery for PSP Gaming System II-76
Philips Introduces Battery Products in China II-76
Boston-Power Introduces a New Line of Sonata Batteries II-77
Panasonic Introduces INFINIUM Rechargeable Battery II-77
Capstone Industries Unveils New Silicone Battery Technology II-77
Uniross Unveils Hybrio Line of Rechargeable Batteries II-77
Pure Energy to Introduce Rechargeable Alkaline Batteries in
India II-77
ZAP Introduces iZAP Line of Batteries II-77
Duracell Launches PowerPix for Digital Cameras II-78
Sanyo Unveils New Battery Series II-78
Sony Launches New Lithium Batteries II-78
SANYO Launches Nickel Metal Hydride Batteries II-78
Eveready Rolls Out Rechargeable Batteries II-78
VLNC Launches Lithium Ion Batteries II-78
New Oxyride Batteries From Panasonic II-79

12. Recent Industry Activity II-80
Energizer Holdings Inks Trademark Licensing Agreement With
Audiovox II-80
Ultralife to Set Up a Battery Assembly and Sales JV in India II-80
Ultralife Inks Technology Partnership with Mississippi State
University II-80
Boston Power to Boost Laptop Battery Output-Partners with GP
Batteries II-80
Matsushita and Toshiba to Restructure Battery Business II-81
E-One Moli Energy to Bolster Lithium-Ion Battery Production II-81
Ultralife Batteries Acquires Stationary Power Services II-81
Ultralife Batteries Acquires Reserve Power Systems II-81
French Uniross SA Acquires Multiplier Industries II-81
Micro Power Acquires SelfCHARGE II-81
Ultralife Batteries Acquires Innovative Solutions Consulting II-82
Audiovox Acquires Thomson's Consumer Electronics Audio Video
Operations II-82
Scud Group Acquires Chaolitong Technology II-82
Audiovox Acquires Battery Firm Technuity II-82
Pure Energy Visions Acquires Rights of Perfectly Natural
Solutions Brand II-82
Valence Technology Inks Licensing Agreement with Tianjin
Lishen Battery II-83
Varta Divests Microbattery GmbH II-83
Sanyo Electric to Increase Lithium-ion Battery Production II-83
Matsushita Battery to Set Up New Lithium Ion Battery Plant II-83
Sony to Set Up Lithium Ion Battery Facility in Singapore II-84
Saft Bags Contract to Supply Lithium-ion Batteries to Atral II-84
TMK Licenses NiMH Battery Technology from Ovonic Battery Company II-84
China BAK Commences Automated Production Line for Lithium-ion
Batteries II-84
L&K Battery Licenses NiMH Battery Technology from Ovonic
Battery Company II-85
Zinc Matrix Receives US$7 Million for Pilot Production of
Silver-Zinc Batteries II-85
China BAK Battery Signs Supply Contract with Lenovo II-85
Nikon Recalls EN-EL3 Model Rechargeable Lithium-ion Battery
Packs II-85
CHENG UEI Acquires Majority Stake in Neosonic Energy Technology II-85
Procter & Gamble Acquires Gillette II-86
Htiachi-Maxell Establishes Representative Office in India II-86
Eveready Acquires BPL Soft Energy Systems II-86
Matsushita and Intel in Strategic Alliance for Developing
Laptop Batteries II-86
LG Chem Bags Laptop Battery Supply Contract from HP II-86
Ovonic Battery Company and BYD Expand Battery Technology
Agreement II-86
PowerGenix Selects Shenzhen Grepow as New Manufacturing Partner II-87
Power Technology Selects Ultralife for Rechargeable Batteries II-87
Ultralife Bags 5 Year US Defense Contract II-87
Tadiran Batteries Initiates Pressure Gauge Batteries Production II-87
OKME Commences Thin-Film Rechargeable Battery Production II-87
Nokia Introduces Identification Program II-88
KDDI, Toshiba and Hitachi Exhibits Prototype Mobile Phones
Powered with Fuel Cells II-88
Rayovac and Sanyo to Focus on I-C3 Technology II-88
Rayovac Takes Over Microlite Brand II-88
Yuasa and JSB Merge to Form GS Yuasa II-88
Rayovac Acquires 85% of Ningo Baowang China Battery Company II-89
Toho Zinc Ventures with GS Yuasa II-89
Ultralife Receives Supply Contract for Lithium Cells II-89
Ultralife in Contract with CECOM II-89
Texaco Renames as COBASYS II-89

13. Focus on Select Global Players II-90
Battery Technologies Inc. (USA) II-90
BYD Company Ltd. (China) II-90
Duracell (USA) II-90
Electrochem Automation Inc. (USA) II-91
Energizer Holdings, Inc. (USA) II-91
FDK Corporation (Japan) II-91
GP Batteries International Limited (Singapore) II-92
Hitachi Maxell Ltd. (Japan) II-92
Matsushita Battery Industrial Company Ltd. (Japan) II-92
Saft Groupe S.A. (France) II-93
Sanyo Electric Company Ltd. (Japan) II-93
Sanyo Energy (USA) Corp. II-93
Sony Corp. (Japan) II-93
Spectrum Brands, Inc. (USA) II-94
VARTA Consumer Batteries GmbH & Co. KGaA (Germany) II-94
TCL Hyperpower Batteries Inc. (China) II-94
Toshiba America Electronic Components, Inc. (US) II-95
Tronic Technology Global Ltd. (Hong Kong) II-95
TWD Technology Co., Ltd. (China) II-95
Ultralife Batteries Inc. (USA) II-95
Valence Technology, Inc. (USA) II-96

14. Global Market Perspective II-97
Table 12: World Recent Past, Current & Future Analysis for
Consumer Batteries by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-97 

Table 13: World Long-term Projections for Consumer Batteries
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-98

Table 14: World Historic Review for Consumer Batteries by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1995 through 2000 (includes corresponding
Graph/Chart) II-99

Table 15: World 15-Year Perspective for Consumer Batteries by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-100

Table 16: World Recent Past, Current & Future Analysis for
Primary Consumer Batteries by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-101

Table 17: World Long-term Projections for Primary Consumer
Batteries by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-102

Table 18: World Historic Review for Primary Consumer Batteries
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1995 through 2000 (includes corresponding
Graph/Chart) II-103

Table 19: World 15-Year Perspective for Primary Consumer
Batteries by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets for
Years 1998, 2008 & 2012 (includes corresponding Graph/Chart) II-104

Table 20: World Recent Past, Current & Future Analysis for
Primary Consumer Batteries by Product Segment - Zinc Carbon
and Alkaline Batteries Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) II-105

Table 21: World Long-term Projections for Primary Consumer
Batteries by Product Segment - Zinc Carbon and Alkaline
Batteries Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-105

Table 22: World Historic Review for Primary Consumer Batteries
by Product Segment - Zinc Carbon and Alkaline Batteries
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1995 through 2000 (includes
corresponding Graph/Chart) II-106

Table 23: World 15-Year Perspective for Primary Consumer
Batteries by Product Segment - Percentage Breakdown of Dollar
Sales for Zinc Carbon and Alkaline Batteries Markets for
Years 1998, 2008 & 2012 II-106

Table 24: World Recent Past, Current & Future Analysis for
Zinc Carbon Batteries by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-107

Table 25: World Long-term Projections for Zinc Carbon
Batteries by Geographic Region - US, Canada, Japan, Europe, 
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-108

Table 26: World Historic Review for Zinc Carbon Batteries by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1995 through 2000 (includes corresponding
Graph/Chart) II-109

Table 27: World 15-Year Perspective for Zinc Carbon Batteries
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-110

Table 28: World Recent Past, Current & Future Analysis for
Alkaline Batteries by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-111

Table 29: World Long-term Projections for Alkaline Batteries
by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-112

Table 30: World Historic Review for Alkaline Batteries by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1995 through 2000 (includes corresponding
Graph/Chart) II-113

Table 31: World 15-Year Perspective for Alkaline Batteries by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-114

Table 32: World Recent Past, Current & Future Analysis for
Secondary Consumer Batteries by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) II-115

Table 33: World Long-term Projections for Secondary Consumer
Batteries by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-116

Table 34: World Historic Review for Secondary Consumer
Batteries by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1995 through 2000 (includes
corresponding Graph/Chart) II-117

Table 35: World 15-Year Perspective for Secondary Consumer
Batteries by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets for
Years 1998, 2008 & 2012 (includes corresponding Graph/Chart) II-118

Table 36: World Recent Past, Current & Future Analysis for
Secondary Consumer Batteries by Product Segments - Nickel
Cadmium, Nickel Metal Hydride, Lithium Ion, and Other
Secondary Consumer Batteries Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2001
through 2010 (includes corresponding Graph/Chart) II-119

Table 37: World Long-term Projections for Secondary Consumer
Batteries by Product Segment - Nickel Cadmium, Nickel Metal
Hydride, Lithium Ion, and Other Secondary Consumer Batteries
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-119

Table 38: World Historic Market Analysis for Secondary
Consumer Batteries by Product Segment - Nickel Cadmium,
Nickel Metal Hydride, Lithium Ion, and Other Secondary
Consumer Batteries Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 1995 through 2000
(includes corresponding Graph/Chart) II-120

Table 39: World 15-Year Perspective for Secondary Consumer
Batteries by Product Segment - Percentage Breakdown of Dollar
Sales for Nickel Cadmium, Nickel Metal Hydride, Lithium Ion,
and Other Secondary Consumer Batteries Markets for Years
1998, 2008 & 2012 (includes corresponding Graph/Chart) II-120

Table 40: World Recent Past, Current & Future Analysis for
Nickel Cadmium Batteries by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-121

Table 41: World Long-term Projections for Nickel Cadmium
Batteries by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-122

Table 42: World Historic Review for Nickel Cadmium Batteries
by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1995 through 2000 (includes
corresponding Graph/Chart) II-123

Table 43: World 15-Year Perspective for Nickel Cadmium
Batteries by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets for
Years 1998, 2008 & 2012 (includes corresponding Graph/Chart) II-124

Table 44: World Recent Past, Current & Future Analysis for
Nickel Metal Hydride Batteries by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) II-125

Table 45: World Long-term Projections for Nickel Metal Hydride
Batteries by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-126

Table 46: World Historic Review for Nickel Metal Hydride
Batteries by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1995 through 2000 (includes
corresponding Graph/Chart) II-127

Table 47: World 15-Year Perspective for Nickel Metal Hydride
Batteries by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets for
Years 1998, 2008 & 2012 (includes corresponding Graph/Chart) II-128

Table 48: World Recent Past, Current & Future Analysis for
Lithium Ion Batteries by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-129

Table 49: World Long-term Projections for Lithium Ion
Batteries by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-130

Table 50: World Historic Review for Lithium Ion Batteries by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1995 through 2000 (includes corresponding
Graph/Chart) II-131

Table 51: World 15-Year Perspective for Lithium Ion Batteries
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets for Years 1998,
2008 & 2012 (includes corresponding Graph/Chart) II-132

Table 52: World Recent Past, Current & Future Analysis for
Other Secondary Consumer Batteries by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) II-133

Table 53: World Long-term Projections for Other Secondary
Consumer Batteries by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-134

Table 54: World Historic Review for Other Secondary Consumer
Batteries by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1995 through 2000 (includes
corresponding Graph/Chart) II-135

Table 55: World 15-Year Perspective for Other Secondary
Consumer Batteries by Geographic Region - Percentage Breakdown
of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets for
Years 1998, 2008 & 2012 (includes corresponding Graph/Chart) II-136

III. MARKET

1. The United States III-1
A.Market Analysis III-1
Snippets III-1
Current & Future Analysis III-1
US Battery Market - An Overview III-1
Table 56: Leading Battery Brands in the US (2007):
Percentage Breakdown of Value Sales by Brand - Duracell
Coppertop, Energizer Max, Duracell Ultra Digital, Rayovac
Max, Energizer e2 Rechargeable and Others (includes
corresponding Graph/Chart) III-2

Table 57: Leading Battery Brands in the US (2007):
Percentage Breakdown of Volume Sales by Brand - Duracell
Coppertop, Energizer Max, Rayovac Max, Duracell Ultra
Digital, Energizer e2 Titanium and Others (includes
corresponding Graph/Chart) III-2
Primary Consumer Batteries - Analysis by Sales Volume III-3
Table 58: US Recent Past and Current Analysis for Primary
Consumer Batteries by Product Segment - Alkaline and Zinc
Carbon Battery Markets Independently Analyzed with Annual
Sales Figures in Million Units for Years 2001 through 2005
(includes corresponding Graph/Chart) III-3
Industry Structure III-3
Japanese Batteries - Dominating the Secondary Battery Market III-4
Concentrated Industry Structure Precluding Major Industry
Adjustments III-4
Pricing Trends III-4
Drug Stores - An Important Retail Outlet for Consumer
Batteries III-4
Novel Point-of-Sale (POS) Displays III-4
Battery Makers Focus on Advanced Battery Technologies III-4
Industry Marked by Continuous Upgradations III-5
Ongoing Information-Intensive Economy - Favoring Battery
Producers III-5 
Innovations Driving Market Expansion III-5
Large Replacement Market - Insulating Players from Business
Cycles III-5
Salutary Impact of Advanced Technologies III-6
Mature and Competitive Market, Depressed Prices III-6
Primary Batteries - A Review III-6
Table 59: Leading Alkaline Battery Vendors in the US
(2003-2005) - Percentage Breakdown of Value Sales by
Vendor: Duracell, Energizer, Rayovac, Panasonic, and
Others (includes corresponding Graph/Chart) III-7
Secondary Batteries - An Insight III-7
The Burgeoning Lithium-Ion Market in the US III-8
Ni-MH for Price Sensitive Markets, Ni-Cad for Powertools III-8
Ni-MH - Striving for Parity with Li-ion III-8
Product Launches III-8
Strategic Corporate Developments III-10
Select Major Players III-15
Battery Technologies Inc. III-15
Duracell.... III-15
Electrochem Automation Inc.... III-15
Energizer Holdings, Inc.... III-16
Sanyo Energy (USA) Corp.... III-16
Spectrum Brands, Inc. III-16
Toshiba America Electronic Components, Inc. III-17
Ultralife Batteries Inc. III-17
Valence Technology, Inc. III-17
B.Market Analytics III-18
Table 60: US Recent Past, Current & Future Analysis for
Consumer Batteries by Product/Group Segments - Primary
Batteries (Zinc Carbon, and Alkaline) and Secondary
Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
Ion, and Others) Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) III-18

Table 61: US Long-term Projections for Consumer Batteries by
Product/Group Segments - Primary Batteries (Zinc Carbon, and
Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel
Metal Hydride, Lithium Ion, and Others) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-19

Table 62: US Historic Review for Consumer Batteries by
Product/Group Segments - Primary Batteries (Zinc Carbon, and
Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel
Metal Hydride, Lithium Ion, and Others) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1995 through 2000 (includes corresponding
Graph/Chart) III-20

Table 63: US 15-Year Perspective for Consumer Batteries by
Product/Group Segment - Percentage Breakdown of Dollar Sales
for Primary Batteries (Zinc Carbon, and Alkaline) and
Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
Lithium Ion, and Others) Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) III-21

2. Canada III-22
A.Market Analysis III-22
Current & Future Analysis III-22
Strategic Corporate Development III-22
Pure Energy Visions: Numero Uno III-22
B.Market Analytics III-23
Table 64: Canadian Recent Past, Current & Future Analysis
for Consumer Batteries by Product/Group Segments - Primary
Batteries (Zinc Carbon, and Alkaline) and Secondary
Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
Ion, and Others) Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) III-23

Table 65: Canadian Long-term Projections for Consumer
Batteries by Product/Group Segments - Primary Batteries
(Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel
Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-24

Table 66: Canadian Historic Review for Consumer Batteries by
Product/Group Segments - Primary Batteries (Zinc Carbon, and
Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel
Metal Hydride, Lithium Ion, and Others) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1995 through 2000 (includes corresponding
Graph/Chart) III-25

Table 67: Canadian 15-Year Perspective for Consumer
Batteries by Product/Group Segment - Percentage Breakdown of
Dollar Sales for Primary Batteries (Zinc Carbon, and
Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel
Metal Hydride, Lithium Ion, and Others) Markets for Years
1998, 2008 & 2012 (includes corresponding Graph/Chart) III-26

3. Japan III-27
A.Market Analysis III-27
Current & Future Analysis III-27
Table 68: Leading Lithium Ion Battery Makers in Japan
(2003 & 2004) - Percentage Breakdown of Volume Production
by Company: Sanyo Electric Co., Sony Corp., Matsushita
Battery Industrial Co., GS-Melcotec Co., and Others
(includes corresponding Graph/Chart) III-27
Battery Manufacturers Increase Production Capacity to
Address Spiraling Demand III-27
Japan Losing Ground to other Asian Countries III-28
Product Launches III-28
Strategic Corporate Developments III-29
Select Players III-31
FDK Corporation III-31
SANYO GS Soft Energy Co., Ltd. III-31
Hitachi Maxell Ltd. III-32
Matsushita Battery Industrial Company Ltd. III-32
Sanyo Electric Company Ltd. III-32
Sony Corp. III-33
B.Market Analytics III-33
Table 69: Japanese Recent Past, Current & Future Analysis
for Consumer Batteries by Product/Group Segments - Primary
Batteries (Zinc Carbon, and Alkaline) and Secondary
Batteries (Nickel Cadmium, Nickel Metal Hydride, Lit

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