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July 02, 2008 05:52 ET

Learn about the World Instant Noodles Market

LONDON, UNITED KINGDOM--(Marketwire - July 2, 2008) - Reportlinker.com announces that a new market research report related to the Pasta - Noodles - Rice industry is available in its catalogue.

World Instant Noodles Market

http://www.reportlinker.com/p090575/World-Instant-Noodles-Market.html

This report analyzes the worldwide markets for Instant Noodles in Million Packs. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Middle East/African Markets Independently. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 181 companies including many key and niche players worldwide such as Acecook Vietnam Co., Ltd, Ajinomoto Company Inc., Amoy Food Limited, Asia Food & Properties Ltd, Zhuhai Huafeng Food Industry Co., Ltd., Blue Dragon, CJ Corporation, Fukushima Foods Company Ltd, Hebei Hualong Food Group Co., Ltd, HJ Heinz Co Ltd, Kohlico Group, Mamee-Double Decker (M) Berhad, Myojo Foods Company (Singapore) Private Limited, Nong Shim Co Ltd, Nestle India Ltd, New Dragon Asia Corp., Nissin Food Products Co., Ltd., PT Indofood Sukses Makmur TBK, PT Jakaranatama Food Industry, PT Sentrafood Indonusa, Samyang Foods Co., Ltd, Sco-Fro Foods Ltd, Tat Hui Foods Pte Ltd, Thai President Foods Public Company Limited, Tingyi (Cayman Islands) Holding Corp, Toyo Suisan Kaisha, Ltd, Universal Rodina Corporation, and UnI-61President Enterprises Corp. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.



INSTANT NOODLES MCP-1589 
A GLOBAL STRATEGIC BUSINESS REPORT 


CONTENTS 


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 

Study Reliability And Reporting Limitations I-1 
Disclaimers I-2 
Data Interpretation & Reporting Level I-2 
CAGR Disparities Between Historic & Current Data I-3 
Quantitative Techniques & Analytics I-3 
Product Definitions And Scope of Study I-3 


II. EXECUTIVE SUMMARY 

1. Industry Overview II-1 
How Instant Noodles Revolutionized the Food Industry? II-1 
The World Gets a Taste of Japan II-1 
The Humble Ramen Becomes A Haute Cuisine II-2 
The Mix & Match Culture of the Squiggly Noodle II-2 
How & Why Instant Noodles Complement Modern Lifestyles II-3 
Present Levels of Per Capita Consumption II-3 
Elementary Instant Noodle Statistics II-4 
Table 1: Per Capita Consumption of Instant Noodles in Asia 
Pacific-Volume Breakdown by Select Countries for the Years 
1995, 1997, 1999, and 2001 (includes corresponding 
Graph/Chart) II-4 

Table 2: Per Capita Consumption of Instant Noodles in Asia 
Pacific: Unit Breakdown by Select Countries for the Years 
2005 and 2006 (includes corresponding Graph/Chart) II-5 
Demographic Trends II-5 
Purchasing Power Parity & Its Impact on Demand II-5 
Table 3: Average Spends on Instant Noodles As a Percentage 
of the Disposable Income in Select Countries for the Year 
2005 - Brazil, China, India, Indonesia, Malaysia, Mexico, 
Russia, South Korea, and Thailand (includes corresponding 
Graph/Chart) II-6 
Intriguing Facts About Instant Ramen II-6 
Factual Snippets II-6 
Who Says Instant Noodles is a Terrestrial Food Phenomenon II-7 
Contributions to Society II-7 
Next to Salt, Instant Noodles is the Most Popular Vehicle for 
Food Fortification II-8 
IRMA: An Independent Non-Government Body for the Squiggly Noodle II-9 
Flavors Are What Will Keep the Market Aflame in the Future II-9 
Flavors: An Indispensable, Delicious Theme for Instant Noodles II-10 
Culantro (aka Eryngium) II-10 
Garlic (aka stinking rose) II-10 
Ginger II-10 
Green Onion (aka welsh onion, spring onion, scallion) II-10 
Sesame Seeds & Oil II-10 
Bonito II-10 
Kansui II-10 
Lecithin, Thickeners (Polysaccharides) & Tocopherol (Vitamin E) II-10 
The Onus of Product Design is on Health & Nutrition II-11 
Unraveling the Technology Behind Instant Noodling II-11 
Styrofoam Cups: A New Packaging Technology II-12 
Noteworthy Trends In a Capsule II-12 
Homing In On Convenience II-12 
Packaged Nama Reflects the Undying Quest for An Ever Better 
Eating Experience II-12 
Larger Portions Spiral in Popularity II-13 
Innovation Broadens the Market II-13 
Instant Noodles Based on Jute Saluyot Hits the Aisle II-13 
Packaging Innovation Gains in Importance II-13 
Robust Demand for Instant Noodles Fashions Wheat into a 
Profitable Crop II-14 
Production Notes II-14 
Table 4: World Production of Instant Noodles (2001): 
Breakdown by Select Countries - China, Japan, Indonesia, 
South Korea, Vietnam, Thailand, Taiwan, and Philippine 
(includes corresponding Graph/Chart) II-14 
Europe: A Little Late to Join the Magic Ramen Fan Club II-15 
What's The Hitch? II-15 
The Ramen War in Mexico II-15 
Korea II-16 
Top Selling Brands of Ramen in Korea for the Year 2006 II-16 
Heavy Discounting Pinch Corporate Bottomlines in Indonesia II-16 
Industry Issues II-17 
Revolutionizing Impact of Instant Ramen Alarms Keepers of 
Culinary Cultures II-17 
Mexico: A Victim of Food Globalization II-17 
Japan: A Victim of Its Own Popular Invention II-17 
Potential Health Issues Dog Instant Noodle Consumption II-18 
Corporate Legends in Asia II-18 
Nissin Foods (Japan) II-18 
PT Indofood (Indonesia) II-19 
Nong Shim (Korea) II-19 
Samyang Foods Corporation (Korea) II-19 
Thai President Foods Public Company Limited (Thailand) II-19 
VIFON (Vietnam) II-19 
Hualong Group (China) II-20 

2. Instant Noodles: A Freeze Frame II-21 
A Quick Tour Through the Amazing Origin of Instant Noodles II-21 
The Seven Spectacular Stages of Evolution II-21 
China & Japan Share the Legacy & Art of Noodle Making II-22 
Nissin Foods: A Bold Inventor of this Revolutionary Food Concept II-22 
Product Pioneer - Nissin's Stand On the Leadership Front II-23 
Table 5: Nissin Food's Market Share in Key Geographic 
Markets for the Year 2003 - Asia, North America, Latin 
America, Europe, and Global (includes corresponding 
Graph/Chart) II-23 
Commercial Market for Instant Ramen in Japan: A Story II-24 
Top Instant Ramen Brands in Japan for the Year 2006 II-24 
How Instant Ramen Traversed the Mighty Oceans & Continents? II-25 
Japan: The Largest Exporter of Instant Ramen in the Modern World II-25 
Table 6: Japanese Exports of Instant Ramen: Breakdown of 
Value Exports by Destination Countries for the Year 2004 - 
United States, Hong Kong, Taiwan, Singapore, Canada, and 
Others (includes corresponding Graph/Chart) II-26 

Table 7: Japanese Imports of Instant Ramen: Breakdown of 
Value Imports by Country for the Year 2004 - South Korea, 
Belgium, China, Thailand, Italy, and Others (includes 
corresponding Graph/Chart) II-26 

3. Product Overview II-27 
Instant Noodles: A Definition II-27 
Nutritional Value II-27 
Nutritional Chart for A 100-Gram Pack of Instant Noodles II-27 
Table 8: Comparison of Fat Content in Instant Noodles & 
Other Food Dishes (includes corresponding Graph/Chart) II-28 
Regional Taste Profiles of Instant Noodles II-28 
Ethnic Tastes of Consumers in Instant Noodle Market II-28 
Types of Noodles II-29 
Noodles Based on Type of Wheat Used II-29 
Noodle Types Based on Type of Wheat Used II-29 
Noodles Based on Length & Width of Individual Noodle Strands II-29
Noodle Types Based on Width II-29 
Noodles Based on Processing II-30 
Fresh Noodles II-30 
Boiled Noodles II-30 
Dried Noodles II-30 
Steamed or Wet Noodles II-30 
Noodles Based on Salt II-30 
A Peek into Categories of Noodles Based on Salt II-31 
WSN Noodles II-31 
Noodles Based on Packaging II-31 
Pack Noodles II-31 
Cup Noodles II-31 
Drawbacks of Cup Noodles II-32 
Types of Asian Noodles II-32 
Chinese Raw Noodles II-32 
Chinese Wet Noodles II-32 
Chuka-men II-32 
Japanese Udon Noodles II-32 
Instant Fried Noodles II-32 
Malaysian Hokkien Noodles II-32 
Thailand Bamee II-33 
An Insight into Flour Specifications for Various Noodles II-33 
A Peek into Width and Thickness for Varied Noodle Types II-33 
Noodle Evaluation II-33 
Noodle Texture II-33 
Noodle Color II-34 
Flour Ash: A Notorious Factor for Noodle Discoloration. II-34 
Noodle Processing II-34 
Ingredient Profile: What Goes Into Making Noodles? II-34 
Noodle Blocks II-34 
Noodle Broth/Sauce II-34 
Table 9: Percentage Composition of Various Ingredients in 
Instant Noodle Production (includes corresponding 
Graph/Chart) II-35 
Wheat: A Major Ingredient II-35 
Buckwheat, Mung Bean & Soy Flour Gain in Popularity II-36 
A Peek Into the Manufacturing Process II-36 
The Importance of Each Process II-37 
Mixing II-37 
Dough Resting II-37 
Dough Sheeting, Slitting & Waving II-37 
Cooking Noodles II-37 
Disadvantages Trip the Traditional Frying Method II-38 
Flowchart Depicting Flow of Events in Instant Noodle 
Manufacture II-38 
Brand Talk II-39 
Nong-Shim's Sin Ramen II-39 
Nissin's KIMCHI RAMEN II-39 
CJ Co's Retto Brand II-39 
Zhejiang Haitong's Kaiz Mate II-39 
Technocom's Sweet Instant Noodles II-39 
ScoFro's iExpress Instant Noodles II-39 
Request Foods's Honey Sesame Chicken Noodles II-40 
Chaudhory's WAI WAI Brand II-40 
Nestle's Maggi II-40 
Chewy Supplies Rice Noodles II-40 
Top Brands of Instant Noodles in the International Market II-40 
Popular Instant Noodle Brands in Select Countries II-41 
Popular Noodle Varieties in Various Geographic Regions II-41 

4. Product Introductions/ Innovations II-42 
Toyo Suisan Unveils New Curry Noodle and Soy Sauce II-42 
Toyo Suisan Releases New Chinese Noodles II-42 
Toyo Suisan Introduces Japanese Soy Sauce and Noodles II-42 
Toyo Suisan Unveils YAMITSUKI II-42 
Toyo Suisan Unveils Wakayama Maru-Chan II-42 
Toyo Suisan Introduces GEGEGE Maru-Chan II-42 
New iKo-Lee's Instant Noodles Hits the Aisle II-42 
Blue Dragon Unveils Two New Products II-43 
Nestle India Offers Maggi Dal Atta Noodles II-43 
Magic Foods Debuts Insta Magic II-43 
Vikalpa Snack Launches 'Just Noodles' II-43 
Wai Wai Makes Way into Indian Realm II-43 
Nissin Food Products Rolls Out Instant Noodles II-43 
Roz Siam Unveils Instant Noodles II-44 
Jollof Noodles from The Emir of Kano II-44 
Nissin Set to Sell Koumi Curry Udon II-44 
Saha Pathanapibul Introduces Noodle-Based Snack II-44 
RB Foods Rolls Out New Instant Noodles II-44 
Korea Yakult Launches Cup Noodles and Frozen Instant Noodles II-44 
Hualong Food Debuts Hualongjituan Zhuzhechi II-45 
Indofood Offers Mi Imlek Indomie II-45 
Indo Nissin Introduces Instant Noodles for Kids II-45 
New Mawai Thai Instant Noodles from Mawai II-45 
Nissin Food Debuts Nissin Aoteman II-45 
Nong Shim Rolls Out SengSeng Kahlkooksu II-46 
Suimin Foods Launches Flavor Instant Noodles II-46 
Thien Huong's New Vi Huong Instant Noodles II-46 
Indo Nissin Foods Improves Instant Noodles II-46 
Ajinomoto Unveils Ethnic Instant Noodle Variety II-46 
Tingyi's Master Kong Enters Taiwan II-47 
Ting Hsin Launches Chef Kang II-47 
Yeo Hiap Seng Offers Cintan Instant Noodles II-47 
Dingyi Rolls Out Fumangduo Seashell Instant Noodle II-47 
Nissin Unveils New Instant Noodles II-47 

5. Recent Industry Activity II-48 
Thai President Foods Invests 100 million baht for Capacity 
Expansion II-48 
Nissin Food Shifts to Tokyo II-48 
Toyo Suisan to Invest Yen 10 billion for Instant Noodles Factory II-48 
Jinmailang Collaborates with Chinese Agricultural University II-48 
New Dragon Purchases Instant Noodle Production Site II-48 
Salim Group Acquires Share in Food Empire II-49 
Acecook To Establish Instant Noodle Production Site II-49 
CG Foods India To Set Up Manufacturing Centers II-49 
Haldiram To Produce Instant Noodles II-49 
Korea Yakult Set to Foray into Indian Aisle II-49 
Ting Hsin Establishes Instant Noodle Restaurant in China II-49 
Ajinomoto Establishes New Site II-50 
Wan Tahi To Inaugurate Instant Noodle Manufacturing Site II-50 
EU Ban on Thai Instant Noodles II-50 
UK Bans Nong Shim Instant Noodles II-50 
Nong Shim Inaugurates Instant Noodle Operations in the US II-50 
ICC International Purchases Goonk Gink II-50 
Mamee Increases Investments II-51 
Nissin Initiates Promotional Campaign II-51 
Nissin to Acquire Stake in Hebei Hualong II-51 
Hualong Sets Up New Production Plant II-51 
Hebei Zhongwang Terminates Joint Venture with Tinghsin II-52 
Wan Thai Starts Extensive Promotion of Yum Yum II-52 
Nissin Terminates Deal with UnI-52President II-52 
Vifon Acecook to Establish Manufacturing Facility II-52 
Wei Chuan Sets Up Instant Noodle Production Sites II-52 
LST to Set Up Instant Noodle Production Site II-52 
Myojo to Set Up State-of-Art Manufacturing Facility II-53 
MIL and Indo Nissin Sign Distribution Pact II-53 
Acecook Expands Instant Noodle Production II-53 

6. Focus on Select Market Players II-54 
Acecook Vietnam Co., Ltd (Vietnam) II-54 
Ajinomoto Company Inc. (Japan) II-54 
Amoy Food Limited (Hong Kong) II-54 
Asia Food & Properties Ltd (Singapore) II-55 
Zhuhai Huafeng Food Industry (Group) Co., Ltd. (China) II-55 
Blue Dragon (UK) II-55 
Cj Corporation (Korea) II-55 
Fukushima Foods Company Ltd (Japan) II-56 
Hebei Hualong Food Group Co., Ltd (China) II-56 
HJ Heinz Co Ltd (UK) II-56 
Kohlico Group (UK) II-56 
Mamee-Double Decker (M) Berhad (Malaysia) II-56 
Myojo Foods Company (Singapore) Private Limited (Singapore) II-57 
Nong Shim Co Ltd (Korea) II-57 
Nestle India Ltd (India) II-57 
New Dragon Asia Corp. (China) II-58 
Nissin Food Products Co., Ltd. (Japan) II-58 
PT Indofood Sukses Makmur TBK (Indonesia) II-58 
PT Jakaranatama Food Industry (Indonesia) II-59 
PT Sentrafood Indonusa (Indonesia) II-59 
Samyang Foods Co., Ltd (Korea) II-59 
Sco-Fro Foods Ltd (UK) II-59 
Tat Hui Foods Pte Ltd (Singapore) II-60 
Thai President Foods Public Company Limited (Thailand) II-60 
Tingyi (Cayman Islands) Holding Corp (China) II-60 
Toyo Suisan Kaisha, Ltd (Japan) II-61 
Universal Rodina Corporation (Philippines) II-61 
UnI-61President Enterprises Corp (Taiwan) II-61 

7. Global Market Perspective II-62 
Table 10: World Recent Past, Current & Future Analysis for 
Instant Noodles by Geographic Region - US, Canada, Japan, 
Europe, Asia-Pacific (Excluding Japan), Latin America, and 
Middle East/African Markets Independently Analyzed with Annual 
Sales Figures in Million Packs for Years 2001 through 2010 
(includes corresponding Graph/Chart) II-62 

Table 11: World Long Term Projections for Instant Noodles by 
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific 
(Excluding Japan), Latin America, and Middle East/African 
Markets Independently Analyzed with Annual Sales Figures in 
Million Packs for Years 2011 through 2015 (includes 
corresponding Graph/Chart) II-63 

Table 12: World Historic Review for Instant Noodles by 
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific 
(Excluding Japan), Latin America, and Middle East/African 
Markets Independently Analyzed with Annual Sales Figures in 
Million Packs for Years 1991 through 2000 (includes 
corresponding Graph/Chart) II-64 

Table 13: World 15-Year Perspective for Instant Noodles by 
Geographic Region - Percentage Breakdown of Unit Sales for US, 
Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin 
America, and Middle East/ Africa for Years 1998, 2008, and 
2012 (includes corresponding Graph/Chart) II-65 


III. MARKET 

1. The United States III-1 
A.Market Analysis III-1 
Hectic Lifestyles Sustain Sales Off for Convenience Foods III-1 
Flavor Profile III-1 
Demographic Profile III-1 
Player Profile III-1 
Table 14: US Market for Instant Noodles: Percentage 
Breakdown of Leading Foreign Brands for the Year 2003 
(includes corresponding Graph/Chart) III-2 

Table 15: Leading Ramen Noodle Soup Brands in the United 
States: Breakdown of Dollar Sales Through Supermarkets, 
Drugstores & Discount Stores for the Year Ended Oct 2006 
(In US$ Million) (includes corresponding Graph/Chart) III-2 

Table 16: Leading Ramen Noodle Soup Brands in the United 
States: Breakdown of Unit Sales Through Supermarkets, 
Drugstores & Discount Stores for the Year Ended Oct 2006 
(In Million Units) III-2 
Strategic Corporate Development III-3 
B.Market Analytics III-3 
Table 17: US Recent Past, Current & Future Analysis for 
Instant Noodles with Annual Sales Figures in Million Packs 
for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-3 

Table 18: US Long Term Projections for Instant Noodles with 
Annual Sales Figures in Million Packs for Years 2011 through 
2015 (includes corresponding Graph/Chart) III-4 

Table 19: US Historic Review for Instant Noodles with Annual 
Sales Figures in Million Packs for Years 1991 through 2000 
(includes corresponding Graph/Chart) III-4 

2. Canada III-5 
A.Market Analysis III-5 
Outlook III-5 
B.Market Analytics III-5 
Table 20: Canadian Recent Past, Current & Future Analysis 
for Instant Noodles with Annual Sales Figures in Million 
Packs for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-5 

Table 21: Canadian Long Term Projections for Instant Noodles 
with Annual Sales Figures in Million Packs for Years 2011 
through 2015 (includes corresponding Graph/Chart) III-5 

Table 22: Canadian Historic Review for Instant Noodles with 
Annual Sales Figures in Million Packs for Years 1991 through 
2000 (includes corresponding Graph/Chart) III-6 

3. Japan III-7 
A.Market Analysis III-7 
Japan: A Country That Stood At the Forefront of the Ramen 
Revolution III-7 
A Primer III-7 
Table 23: Japanese Market for Noodles (2005): Percentage 
Breakdown of Production Volumes for Cup-type Noodles, 
Packaged Noodles, and Nama (Fresh-type Noodles) (includes 
corresponding Graph/Chart) III-7 
A Crowded Market III-8 
Instant Noodles: A Lifestyle Trend in Japan III-8 
Table 24: Japanese Market for Instant Noodles (2000): 
Percentage Breakdown of Consumption by Demographic Clusters 
of Consumers - White-collar, Student, Housewife, 
Blue-collar, Self-employed, Part-time worker, Not employed, 
Managerial, Farmers, Professional, and Others (includes 
corresponding Graph/Chart) III-9 

Table 25: Japanese Market for Instant Noodles (2000): 
Percentage Breakdown of Consumption by Gender - Male & 
Female (includes corresponding Graph/Chart) III-9 
Monthly Expenditures on Instant Noodles III-10 
Table 26: Japanese Market for Noodles (2005): Breakdown of 
Monthly Household Purchases of Cup Noodles, Dried Japanese 
Noodles, Non-Dried Japanese Noodles (includes 
corresponding Graph/Chart) III-10 
Tracking Prices III-10 
Table 27: Japanese Market for Instant Noodles: Price 
Comparisons in Various Cities for Years 2005 and 2006 
(includes corresponding Graph/Chart) III-11 
The Clash of the Titans III-11 
Nissin & Toyo Suisan: A Competitive Review of the Two 
Battle Scarred Warhorses III-11 
Table 28: Japanese Market for Instant Noodles (2006): 
Percentage Breakdown of Market Share for Leading Players - 
Nissin Seifun Group, Toyo Suisan, Sanyo Foods, Myojo 
Foods, Acecook, and Others (includes corresponding 
Graph/Chart) III-12 
Flour Consumption in Japan Stands Tall III-12 
Buckwheat Gaining Ground III-12 
Product Launches III-12 
Strategic Corporate Developments III-14 
Key Players III-15 
B.Market Analytics III-16 
Table 29: Japanese Recent Past, Current & Future Analysis 
for Instant Noodles with Annual Sales Figures in Million 
Packs for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-16 

Table 30: Japanese Long Term Projections for Instant Noodles 
with Annual Sales Figures in Million Packs for Years 2011 
through 2015 (includes corresponding Graph/Chart) III-17 

Table 31: Japanese Historic Review for Instant Noodles with 
Annual Sales Figures in Million Packs for Years 1991 through 
2000 (includes corresponding Graph/Chart) III-17 

4. Europe III-18 
A.Market Analysis III-18 
Outlook III-18 
A Primer III-18 
Market Restraints III-18 
Falling Prey to Controversies Over Health III-18 
Pasta Creates Obstacles III-19 
B.Market Analytics III-19 
Table 32: European Recent Past, Current & Future Analysis 
for Instant Noodles by Country/Region - France, Germany, UK, 
Russia, and Rest of European Markets Independently Analyzed 
with Annual Sales Figures in Million Packs for Years 2001 
through 2010 (includes corresponding Graph/Chart) III-19 

Table 33: European Long Term Projections for Instant Noodles 
by Country/Region - France, Germany, UK, Russia, and Rest of 
European Markets Independently Analyzed with Annual Sales 
Figures in Million Packs for Years 2011 through 2015 
(includes corresponding Graph/Chart) III-20 

Table 34: European Historic Review for Instant Noodles by 
Country/Region - France, Germany, UK, Russia, and Rest of 
European Markets Independently Analyzed with Annual Sales 
Figures in Million Packs for Years 1991 through 2000 
(includes corresponding Graph/Chart) III-20 

Table 35: European 15-Year Perspective for Instant Noodles 
by Country/Region - Percentage Breakdown of Unit Sales for 
France, Germany, UK, Russia, and Rest of Europe for Years 
1998, 2008, and 2012 (includes corresponding Graph/Chart) III-21 

4a. France III-22 
A.Market Analysis III-22 
Outlook III-22 
B.Market Analytics III-22 
Table 36: French Recent Past, Current & Future Analysis for 
Instant Noodles with Annual Sales Figures in Million Packs 
for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-22 

Table 37: French Long Term Projections for Instant Noodles 
with Annual Sales Figures in Million Packs for Years 2011 
through 2015 (includes corresponding Graph/Chart) III-22 

Table 38: French Historic Review for Instant Noodles with 
Annual Sales Figures in Million Packs for Years 1991 
through 2000 (includes corresponding Graph/Chart) III-23 

4b. Germany III-24 
A.Market Analysis III-24 
Outlook III-24 
B.Market Analytics III-24 
Table 39: German Recent Past, Current & Future Analysis for 
Instant Noodles with Annual Sales Figures in Million Packs 
for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-24 

Table 40: German Long Term Projections for Instant Noodles 
with Annual Sales Figures in Million Packs for Years 2011 
through 2015 (includes corresponding Graph/Chart) III-25 

Table 41: German Historic Review for Instant Noodles with 
Annual Sales Figures in Million Packs for Years 1991 through 
2000 (includes corresponding Graph/Chart) III-25 

4c. The United Kingdom III-26 
A.Market Analysis III-26 
Outlook III-26 
Market Basics III-26 
Table 42: The UK Noodle Market: Percentage Share Breakdown 
of Value Sales by Product Category - Main Noodles and 
Savoury Noodles for the Year Ended May 2007 III-26 

Table 43: Top 5 Noodle Brands in the United Kingdom: 
Breakdown of Dollar Sales for Pot Noodle, Batchelors, 
Sharwood's, Amoy and Blue Dragon for the Year Ended Oct 
2005 (In Pounds Sterling Million) (includes corresponding Graph/Chart)
III-27 
Competitive Climate III-27 
Unilever Ushers in the Pot Noodle Concept III-27 
Key Challenges III-28 
Product Introductions III-28 
Strategic Corporate Developments III-28 
Key Players III-28 
B.Market Analytics III-30 
Table 44: UK Recent Past, Current & Future Analysis for 
Instant Noodles with Annual Sales Figures in Million Packs 
for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-30 

Table 45: UK Long Term Projections for Instant Noodles with 
Annual Sales Figures in Million Packs for Years 2011 through 
2015 (includes corresponding Graph/Chart) III-30 

Table 46: UK Historic Review for Instant Noodles with Annual 
Sales Figures in Million Packs for Years 1991 through 2000 
(includes corresponding Graph/Chart) III-31 

4d. Russia III-32 
A.Market Analysis III-32 
Outlook III-32 
B.Market Analytics III-32 
Table 47: Russia Recent Past, Current & Future Analysis for 
Instant Noodles with Annual Sales Figures in Million Packs 
for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-32 

Table 48: Russian Long Term Projections for Instant Noodles 
with Annual Sales Figures in Million Packs for Years 2011 
through 2015 (includes corresponding Graph/Chart) III-32 

Table 49: Russia Historic Review for Instant Noodles with 
Annual Sales Figures in Million Packs for Years 1991 through 
2000 (includes corresponding Graph/Chart) III-33 

4e. Rest of Europe III-34 
A.Market Analysis III-34 
Outlook III-34 
Focus on Select Markets III-34 
Bulgaria III-34 
Czech Republic III-34 
Hungary III-34 
Poland III-34 
Slovakia III-34 
Product Introductions III-35 
Strategic Corporate Developments III-35 
B.Market Analytics III-35 
Table 50: Rest of Europe Recent Past, Current & Future 
Analysis for Instant Noodles with Annual Sales Figures in 
Million Packs for Years 2001 through 2010 (includes 
corresponding Graph/Chart) III-35 

Table 51: Rest of Europe Long Term Projections for Instant 
Noodles with Annual Sales Figures in Million Packs for 
Years 2011 through 2015 (includes corresponding 
Graph/Chart) III-36 

Table 52: Rest of Europe Historic Review for Instant Noodles 
with Annual Sales Figures in Million Packs for Years 1991 
through 2000 (includes corresponding Graph/Chart) III-36 

5. Asia - Pacific III-37 
A.Market Analysis III-37 
A Market Primer III-37 
Table 53: Instant Noodle Market in Asia-Pacific (2006): 
Percentage Breakdown of Consumption in Select Countries - 
China/Hong Kong, Indonesia, South Korea, Vietnam, 
Philippines, Thailand, and Rest of Asia - Pacific (includes 
corresponding Graph/Chart) III-37 
Price Competition Becomes Acute III-37 
Per Capita Consumption: Then & Now III-38 
Table 54: Instant Noodles Market in Asia-Pacific: 
Percentage Growth in Per Capita Consumption in Select 
Countries for the Years 1995-1998 Vs. 1999-2002 (includes 
corresponding Graph/Chart) III-38 

Table 55: Instant Noodle Market in Asia-Pacific (2003): A 
Sneak Peek into Annual Per Capita Consumption in Select 
Asian Countries (includes corresponding Graph/Chart) III-38 
B.Market Analytics III-39 
Table 56: Asia-Pacific Recent Past, Current & Future 
Analysis for Instant Noodles by Country/Region- China/Hong 
Kong, Indonesia, South Korea, Vietnam, Philippines, 
Thailand, and Rest of Asia-Pacific Markets Independently 
Analyzed with Annual Sales Figures in Million Packs for 
Years 2001 through 2010 (includes corresponding Graph/Chart) III-39 

Table 57: Asia-Pacific Long Term Projections for Instant 
Noodles by Country/Region- China/Hong Kong, Indonesia, South 
Korea, Vietnam, Philippines, Thailand, and Rest of 
Asia-Pacific Markets Independently Analyzed with Annual 
Sales Figures in Million Packs for Years 2011 through 2015 
(includes corresponding Graph/Chart) III-39 

Table 58: Asia-Pacific Historic Review for Instant Noodles 
by Country/Region - China/Hong Kong, Indonesia, South 
Korea, Vietnam, Philippines, Thailand, and Rest of 
Asia-Pacific Markets Independently Analyzed with Annual 
Sales Figures in Million Packs for Years 1991 through 2000 
(includes corresponding Graph/Chart) III-40 

Table 59: Asia-Pacific 15-Year Perspective for Instant 
Noodles by Country/Region - Percentage Breakdown of Unit 
Sales for China/ Hong Kong, Indonesia, South Korea, Vietnam, 
Philippines, Thailand, and Rest of Asia Pacific for Years 
1998, 2008, and 2012 (includes corresponding Graph/Chart) III-40 

5a. China/Hongkong III-41 
A.Market Analysis III-41 
Outlook III-41 
China: A Market Primer III-41 
Table 60: Growth of Per Capita Consumption of Instant 
Noodles in China for the Period 1995-1998 & 1999-2002 III-42 
A Market Fact File III-42 
Trends In A Capsule III-42 
Innovation Takes the Front Seat III-42 
Popular Flavors of the YearThe Drum Roll Begins III-43 
Cup Noodles is Popular in Which Chinese Region? III-43 
China: A Production Hub For Asian Players III-43 
Survival In the Chinese Market Gets Tough III-43 
Table 61: Chinese Market for Bowl Type Instant Noodles 
(2004): Product Price Comparison for Master Kong, 
UnI-44President, and Ng Fung Hong (includes corresponding 
Graph/Chart) III-44 

Table 62: Chinese Market for Pack Type Instant Noodles 
(2004): Product Price Comparison for Master Kong, Hualong, 
and UnI-44President (includes corresponding Graph/Chart) III-44 
How Ingredient Prices Impact Bottom Lines? III-44 
Table 63: Why & How Ingredient Price Hikes Impacts Price 
of Instant Noodles Per Pack III-44 
The Clash of the Titans III-44 
Table 64: Chinese Market for Instant Noodles (2004 & 
2005): Percentage Market Share Breakdown for Tingyi, 
President, Hualong, and Others (includes corresponding 
Graph/Chart) III-45 

Table 65: Tingyi's Major Product Markets for the Year 2002 
(includes corresponding Graph/Chart) III-46 

Table 66: Chinese Market for Instant Noodles (2000 & 
2001): Percentage Market Share of Major Brands - Master 
Kong, UnI-46President, Huafeng, and Others (includes 
corresponding Graph/Chart) III-46 

Table 67: Chinese Market for Instant Noodles: Major Cities 
Ranked by Purchase Frequency of Master Kong, President, 
and Huafeng Brands (includes corresponding Graph/Chart) III-47 
The Focus Shifts to Rural Consumers III-47 
Table 68: Chinese Market for Instant Noodles: A Historical 
Review of Consumption by the Urban Population for the Years 
1998 & 1999 III-48 
Product Introductions III-48 
Strategic Corporate Developments III-48 
Key Players III-50 
B.Market Analytics III-51 
Table 69: Chinese/ Hong Kong Recent Past, Current & Future 
Analysis for Instant Noodles with Annual Sales Figures in 
Million Packs for Years 2001 through 2010 (includes 
corresponding Graph/Chart) III-51 

Table 70: China/Hong Kong Long Term Projections for Instant 
Noodles with Annual Sales Figures in Million Packs for Years 
2011 through 2015 (includes corresponding Graph/Chart) III-52 

Table 71: Chinese/ Hong Kong Historic Review for Instant 
Noodles with Annual Sales Figures in Million Packs for Years 
1991 through 2000 (includes corresponding Graph/Chart) III-52 

5b. Indonesia III-53 
A.Market Analysis III-53 
Outlook III-53 
Characteristic Traits of the Indonesian Market: A Fact File III-53 
Market Structure III-54 
Indofood Today. III-54 
Indofood Faces Tough Challenge from Wingsfood III-55 
Table 72: Instant Noodle Market in Indonesia (2006): 
Percentage Share Breakdown of Volume Sales by Key 
Players - PT. Indofood Sukses Makmur, PT. Prakarsa Alam 
Segar, PT. Sentrafood Indonusa, PT. Pepami Indonesia and 
Others (includes corresponding Graph/Chart) III-55 

Table 73: A Peek Into Indofood's Market Share for the 
Years 1997 through 2006 (includes corresponding 
Graph/Chart) III-55 
Major Brands and Production Capacity for Leading 
Players in the Instant Noodles Market in Indonesia 
for the Year 2006 III-56 
Trends In a Capsule III-56 
Shrewd Advertising Perks Up Consumption III-56 
Establishment of Production Standards Boost Product Quality III-56 
Acceptable Ranges of Biological Agents in Instant Noodles III-57 
Production Statistics III-57 
Table 74: Indonesian Instant Noodles Market (2002, 2004 & 
2006): Annual Production Capacity in Thousand Tons 
(includes corresponding Graph/Chart) III-57 
Production Costs Settle Down After a Period of Steady Rise III-57 
Table 75: Tracking Production Costs of Instant Noodles in 
Indonesia for the Years 2001 through 2008 (includes 
corresponding Graph/Chart) III-58 
Pricing Dynamics III-58 
Table 76: A Hypothetical Example Illustrating the Impact 
of Ingredient Prices Hikes on Noodle Prices (includes 
corresponding Graph/Chart) III-59 

Table 77: Tracking Instant Noodle Prices in Indonesia: 
Average Price Per Pack of Instant Noodles for Years 2000 
through 1Q 2006 (includes corresponding Graph/Chart) III-59 

Table 78: Indonesian Market for Instant Noodles: 
Percentage Share of Contribution of Ingredients to the 
Total Cost of the Product (includes corresponding 
Graph/Chart) III-59 
Export-Import Notes III-60 
Table 79: Indonesian Exports & Imports of Instant Noodles: 
2005 & 2006 (In US$ Thousands) III-60 
Historic Trends (1998-2002) III-60 
Imports III-60 
Table 80: Volume Imports of Instant Noodles Into Indonesia 
for the Years 1998 through 2002 (includes corresponding 
Graph/Chart) III-61 

Table 81: Value Imports of Instant Noodles Into Indonesia 
for the Years 1998 through 2002 (includes corresponding 
Graph/Chart) III-61 

Table 82: Volume Imports of Instant Noodles Into Indonesia 
(2002): Breakdown by Importing Country - China, Singapore, 
Hong Kong, Malaysia, Japan, and Others (includes 
corresponding Graph/Chart) III-61 

Table 83: Value Imports of Instant Noodles Into Indonesia 
(2002): Breakdown by Importing Country - China, Malaysia, 
Singapore, Japan, Hong Kong, and Others (includes 
corresponding Graph/Chart) III-61 
Exports III-62 
Volume Exports III-62 
Table 84: Indonesian Exports of Instant Noodles: Volume 
Breakdown in Thousand Tons for the Years 1998 through 
2002 (includes corresponding Graph/Chart) III-62 

Table 85: Indonesian Exports of Instant Noodles (2001): 
Volume Breakdown in Tons by Export Destination Country - 
Australia, Britain, Japan, Kuwait, Malaysia, Middle East, 
Philippines, Portugal, South Africa, Thailand, United 
Arab Emirates, and Others (includes corresponding 
Graph/Chart) III-62 
Value Exports III-63 
Table 86: Indonesian Exports of Instant Noodles: Value 
Breakdown in US$ Thousand for the Years 1998 through 2002 
(includes corresponding Graph/Chart) III-63 

Table 87: Indonesian Exports of Instant Noodles by 
Country (2001): Value Breakdown in US$ Thousand for 
Australia, Britain, Japan, Kuwait, Malaysia, Middle East, 
Philippines, Portugal, South Africa, Thailand, United 
Arab Emirates, and Others (includes corresponding 
Graph/Chart) III-63 
Per Capita Consumption III-64 
Table 88: Per Capita Consumption of Instant Noodles in 
Indonesia (2002): Volume Breakdown in Packs for the Years 
1998 through 2002 (includes corresponding Graph/Chart) III-64 

Table 89: Per Capita Consumption of Instant Noodles in Key 
Indonesian Cities (2002): Volume Breakdown in Packs for 
Jakarta, Kalimantan, Sulawesi, West Java, Sumatra, 
Central Java, and East Java (includes corresponding 
Graph/Chart) III-64 
Product Launches III-64 
Strategic Corporate Developments III-65 
Key Players III-65 
B.Market Analytics III-66 
Table 90: Indonesian Recent Past, Current & Future Analysis 
for Instant Noodles with Annual Sales Figures in Million 
Packs for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-66 

Table 91: Indonesian Long Term Projections for Instant 
Noodles with Annual Sales Figures in Million Packs for Years 
2011 through 2015 (includes corresponding Graph/Chart) III-66 

Table 92: Indonesian Historic Review for Instant Noodles 
with Annual Sales Figures in Million Packs for Years 1991 
through 2000 (includes corresponding Graph/Chart) III-67 

5c. South Korea III-68 
A.Market Analysis III-68 
Outlook III-68 
A Primer III-68 
Table 93: Retail Price Trend for Nong-Shim's Shinramyun 
Brand of Instant Noodles for the Years 2001 through 2004 
(includes corresponding Graph/Chart) III-69 

Table 94: Average Price Comparisons Between Fresh Noodles, 
and Instant Ramen (2003) III-69 

Table 95: South Korean Market for Instant Noodles (2003): 
Product Price Variances for Select Companies III-69 
Strategies Adopted to Keep Enthusiasm Sufficiently Kindled III-69 
Nong Shim: A Goliath of a Player III-70 
Table 96: Instant Noodle Market in Korea (2004): 
Percentage Market Share Breakdown of Leading Players - 
Nong Shim, Samyang, Ottogi, and Yakult (includes 
corresponding Graph/Chart) III-70 
Wheat Production in Korea III-70 
Table 97: Korean Market for Wheat (2000): Percentage 
Consumption by Product Type - Noodles, Bread, 
Confectionary, and Others (includes corresponding 
Graph/Chart) III-70 
Product Launches III-71 
Key Players III-71 
B.Market Analytics III-72 
Table 98: South Korean Recent Past, Current & Future 
Analysis for Instant Noodles with Annual Sales Figures in 
Million Packs for Years 2001 through 2010 (includes 
corresponding Graph/Chart) III-72 

Table 99: South Korean Long Term Projections for Instant 
Noodles with Annual Sales Figures in Million Packs for Years 
2011 through 2015 (includes corresponding Graph/Chart) III-72 

Table 100: South Korean Historic Review for Instant Noodles 
with Annual Sales Figures in Million Packs for Years 1991 
through 2000 (includes corresponding Graph/Chart) III-73 

5d. Vietnam III-74 
A.Market Analysis III-74 
A Primer III-74 
Product Launch III-74 
Strategic Corporate Developments III-74 
Key Player III-75 
B.Market Analytics III-76 
Table 101: Vietnamese Recent Past, Current & Future 
Analysis for Instant Noodles with Annual Sales Figures in 
Million Packs for Years 2001 through 2010 (includes 
corresponding Graph/Chart) III-76 

Table 102: Vietnamese Long Term Projections for Instant 
Noodles with Annual Sales Figures in Million Packs for Years 
2011 through 2015 (includes corresponding Graph/Chart) III-76 

Table 103: Vietnamese Historic Review for Instant Noodles 
with Annual Sales Figures in Million Packs for Years 1991 
through 2000 (includes corresponding Graph/Chart) III-77 

5e. Philippines III-78 
A.Market Analysis III-78 
Outlook III-78 
B.Market Analytics III-78 
Table 104: Philippine Recent Past, Current & Future 
Analysis for Instant Noodles with Annual Sales Figures in 
Million Packs for Years 2001 through 2010 (includes 
corresponding Graph/Chart) III-78 

Table 105: Philippine Long Term Projections for Instant 
Noodles with Annual Sales Figures in Million Packs for Years 
2011 through 2015 (includes corresponding Graph/Chart) III-78 

Table 106: Philippine Historic Review for Instant Noodles 
with Annual Sales Figures in Million Packs for Years 1991 
through 2000 (includes corresponding Graph/Chart) III-79 

5f. Thailand III-80 
A.Market Analysis III-80 
Outlook III-80 
Market Fact File III-80 
Who's Leading the Pack? III-81 
Table 107: Thai Market for Instant Noodles (2004): 
Percentage Market Share Breakdown of Leading Players - Thai 
President Foods, Thai Preserved Foods, and Others (includes 
corresponding Graph/Chart) III-81 
Brands With the Highest Brand Recognition & Equity III-81 
Table 108: Thai Market for Instant Noodles (2001): 
Percentage Market Share of Leading Brands - MAMA, Wai Wai, 
Yum Yum, and Others (includes corresponding Graph/Chart) III-82 
Wheat Consumption in Thai Market III-82 
Table 109: Thai Market for Wheat (2005): Percentage 
Breakdown of Wheat Consumption by Various End-Use Food 
Products (includes corresponding Graph/Chart) III-82 
Product Launches III-82 
Strategic Corporate Developments III-83 
Key Player III-84 
B.Market Analytics III-85 
Table 110: Thai Recent Past, Current & Future Analysis for 
Instant Noodles with Annual Sales Figures in Million Packs 
for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-85 

Table 111: Thai Long Term Projections for Instant Noodles 
with Annual Sales Figures in Million Packs for Years 2011 
through 2015 (includes corresponding Graph/Chart) III-85 

Table 112: Thai Historic Review for Instant Noodles with 
Annual Sales Figures in Million Packs for Years 1991 
through 2000 (includes corresponding Graph/Chart) III-86 

5g. Rest of Asia - Pacific III-87 
A.Market Analysis III-87 
Outlook III-87 
Overview of Select Markets III-87 
Australia III-87 
India III-87 
Maggi: The Favorite Brand III-87 
Top Ramen: Second in the Pecking Order III-88 
Uttaranchal: A Promising State III-88 
Myanmar III-88 
Nepal III-88 
Present ScenarioWhy The Focus on Exports? III-89 
The Rationale Underlying Imports of Cup Noodles III-89 
Historic Market Statistics III-90 
Table 113: Nepalese Market for Instant Noodles (2000): 
Annual Production Capacity of Leading Players/Brands in 
Thousand Packs (includes corresponding Graph/Chart) III-90 

Table 114: Historic Production of Instant Noodles in 
Nepal (1995-1999) (includes corresponding Graph/Chart) III-90 
Singapore III-91 
Table 115: Instant Noodle Market in Singapore (2004): 
Percentage Market Share of Leading Brands - Maggi, Myojo, 
Nissin, and Others (includes corresponding Graph/Chart) III-91 
Taiwan III-91 
Wheat Cultivation III-91 
Product Launches III-92 
Strategic Corporate Developments III-93 
Key Players III-94 


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