SOURCE: Invent Your Future Enterprises

January 18, 2007 12:50 ET

Learn How to Start or Grow a Thriving Small Business at the Entrepreneurial Skills Conference for Women Feb. 8 - 9 in Silicon Valley

SBA, NAWBO, Forum for Women Entrepreneurs & Executives, Women's Technology Cluster and Other Sponsors Join Invent Your Future Enterprises to Fast-Track the Success of New and Aspiring Small Business Owners

SAN CARLOS, CA -- (MARKET WIRE) -- January 18, 2007 -- Build valuable skills and know-how to start or run a thriving small business at The Entrepreneurial Skills Conference, February 8 - 9, 2007, where the nation's top authors, experts, business leaders and professors will share their secrets and strategies for success. The event will be held at the Microsoft Conference Center in Mountain View, CA. Register at

Featuring two power-packed days of hands-on sessions designed just for small businesses:

--  Enhance your business skills in negotiation, finance, strategy,
    selling & decision making;
--  Participate in business simulation exercises and build your business
--  Understand the key P&L ratios used by top CEOs to assess their
    business' strengths and weaknesses and drive strategic business decisions;
--  Gain a productivity advantage by learning about the latest technology
    tools: CRM, SEO, Blogs, smartphones, PDAs and more;
--  Understand how the Internet can drive sales for your company;
--  Exchange best practices with other entrepreneurs and find answers to
    your toughest questions during interactive breakout sessions with lots of
--  Gain ongoing support to overcome your business challenges by joining
    an Entrepreneurial Mindset team that will meet after the event.
"Events like the Entrepreneurial Skills Conference are a very important part of our efforts to provide resources and tools that enhance and grow small businesses throughout Northern California," said Darlene McKinnon, Acting District Director of The San Francisco District Office (SFDO) of the SBA. "With programs like these from Invent Your Future Enterprises, small business owners and managers will learn practical skills and strategies to drive immediate improvements in their companies."

More highlights:

--  Just added: Margaret Heffernan, author of the new book "How She Does
    It: How Women Entrepreneurs Are Changing the Rules of Business Success";
--  An SBA lender and the co-Founder of the Springboard Venture Forums
    will 'springboard' your success in founding and funding a new business;
--  Sales expert Joanne Black (author, "No More Cold Calling") will share
    strategies for attracting and retaining the most profitable customers;
--  Mathilda Khabbaz, Vice President of Citibank will improve your
    understanding of a P&L - including the key ratios to watch to identify the
    problems ahead;
--  Small business and PR experts Kara Swisher (Wall Street Journal) and
    Aundrea Lacy (Luv's Brownies) will share tips and inspirational stories;
--  Tech experts Barbara Coll (, Jory Des Jardins (BlogHer)
    and Carolyn Acker (Infusion CRM) will share technical tools to increase
    your productivity, reach new customers and boost your profits.

Learn more at

"With their innovative ideas and ambition to succeed, women-owned businesses are making significant contributions to our local and global economy," said Ruth Stergiou, Co-Founder, Invent Your Future Enterprises. "The Entrepreneurial Skills Conference offers a unique opportunity to enhance their business skills, participate in real-world business simulations, and share ideas and business opportunities with other entrepreneurially-minded women."

Co-Founder Denise Brosseau added, "This conference helps entrepreneurs avoid the school of hard knocks by packing years of learning experiences into just two days. The event is also backed by a robust network of the leading entrepreneurial support organizations to assist current or aspiring women small business owners on their path to success. By building executive's competencies in core areas like sales, finance, business strategy and decision making, we'll provide them with practical skills they can implement in their businesses right away."

Sponsors include: The SBA; Microsoft; Bridge Bank; New Dimension Enterprises; Burke Williams Spa and Townsend and Townsend and Crew, LLP. Partners include: Professional Business Women of California (PBWC); Alliance of Technology and Women (ATW); BlogHer; Forum for Women Entrepreneurs & Executives; FountainBlue; Indian Business & Professional Women; NAWBO Silicon Valley; the Renaissance Entrepreneurship Center; Springboard Enterprises; Women Impacting Public Policy; Women in Consulting; and Women's Technology Cluster. Learn about sponsorship opportunities at


Visit to register at the $397 woman small business owner rate, plus receive gifts valued at $150. Registration includes conference sessions, Business Simulation Challenge, materials, exhibits, continental breakfast, lunch and reception.

About Invent Your Future Enterprises

Invent Your Future Enterprises is a professional development company that is accelerating the success of the next generation of corporate and entrepreneurial women leaders through corporate retention and diversity programs, business simulation training, skill-building conferences, eseminars and toolkits. Built by highly experienced, connected and committed social entrepreneurs, the company's products and services fast-track the success of corporate managers on their way up the career ladder, 'intra'-preneurs who are building internal corporate ventures, and new or aspiring business owners. Learn more at or call (650) 472-3782.

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Contact Information

  • Media Contact:
    Joanna Rustin
    Rustin Communications for Invent Your Future Enterprises
    Email Contact
    (650) 472-3782 x4