April 11, 2012 09:00 ET

Learn What to Do if You Get Bad Reviews on Yelp, Angie's List, or TripAdvisor's Word of Mouth Marketing Crash Course to Feature 33 Marketers Teaching Tips on How to Turn Around Negative Word of Mouth and Get Great Reviews

AUSTIN, TX--(Marketwire - Apr 11, 2012) - Negative word of mouth happens to every business. Learn how to turn it around, convert critics into fans, and defend yourself from future negative buzz at the Word of Mouth Crash Course on May 10 in Austin, TX.

Edelman's Rick Murray will teach a class on how to deal with negative word of mouth, and Bazaarvoice's Ian Strain-Seymour will teach attendees how to get great reviews.

During the afternoon case studies, Domino's Ramon De Leon will explain their strategy to respond to both positive and negative online conversations about their brand, and CEO Mike Faith will explain how using negative feedback to improve their service and earn positive reviews has helped them become a $30 million company in just 10 years.

Other sessions covering what to do about negative reviews include classes and case studies on inspiring word of mouth with customer service, creating fan communities, how to join conversations about your brand, and how to stay ethical and out of trouble.

About the Word of Mouth Crash Course in Austin on May 10

The Word of Mouth Crash Course features 12 how-to classes, 12 real-world case studies, 6 brilliant authors, and inspiring keynotes from former Southwest Airlines President Colleen Barrett and author Andy Sernovitz -- all in one thrilling day. It's going to blow your mind.

You'll learn essential word of mouth marketing skills including how to create buzzworthy topics, how to get great reviews, how to create a fan community, and how to measure it all. You'll discover how brands like Dell, Discovery Communications, Threadless, Maker's Mark, Noodles & Company, WindsorONE, and Movember earn word of mouth every day.

You'll learn practical, hands-on techniques to get started, earn love from customers, and create amazing word of mouth.

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Learn to be a great word of mouth marketer at You'll find free videos, articles, and case studies -- all filled with practical, how-to advice to get more people talking about you. You'll love our fantastic newsletter, amazing blog, and thrilling Word of Mouth Crash Course conference.

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