SOURCE: Portada

Portada

October 08, 2014 09:00 ET

Learn Why Successful Marketing Means Multicultural Marketing on Oct. 21 in Marina del Rey, CA

LOS ANGELES, CA--(Marketwired - Oct 8, 2014) - Los Angeles get ready! We hope to see you on October 21 at the Ritz Carlton in Marina del Rey, CA where Portada is co-locating the Portada Evolving America Summit https://www.portada-online.com/events/hollywood/ as part of "Digital Hollywood" (October 20 - 23). "There is no better place to discuss how Multicultural America is taking over the U.S. Entertainment market than in Hollywood and at "Digital Hollywood!" says Marcos Baer Publisher of Portada.

The Portada Evolving America Summit at Digital Hollywood will take place on Tuesday October 21, 2014 at the Ritz Carlton, Marina del Rey, CA (Salon III Conference Room, The Ritz Carlton Hotel, Marina del Rey, CA) under the theme "Successful Marketing now means Multicultural Marketing."

Marketing and Media Luminaries that will participate in the Summit include:

Jill Byron, SVP, Marketing & Communications, Mode Media
Gilbert Dávila, President and CEO, Dávila Multicultural Insights
Julie Diaz-Asper, Founding Partner/CEO, Social Lens
Arturo Duran, Chief Technology Advisor, Grupo Prisa
Doug Greiff, Chief Creative Officer, MiTU
Monica Gadsby, CEO, Americas, Starcom MediaVest Group
Jessenia Enriquez-García, Director of Channel Strategy, Lopez Negrete
Brendan Gormley, VP, The Gary Group
Howard Horowitz, President, Horowitz Research
Esteban Lopez Blanco, Chief Strategists Officer, Entravision
Oscar Mendoza, Interactive Media Buyer, Acento Advertising
Roberto Orci, CEO, Acento Advertising
Alberto Pardo, CEO and Founder, Adsmovil
Rick Ramirez, SVP Targeted Marketing, Warner Brothers Pictures
Zach Rosenberg, EVP, Chief Growth Officer, Horizon Media
Michael Schwimmer, CEO, NuvoTV

Portada's Evolving America, The Multicultural Summit will focus on key topics reflecting how multicultural audiences are shaping the overall present and future of the U.S. Entertainment, and media industries such as:

WHY SUCCESSFUL MARKETING MEANS MULTICULTURAL MARKETING:
Why it is vital for major leaders in the U.S. agency and media world to incorporate a multicultural lens across their organizations.

FIRESIDE CHAT: The Dynamics of Motion Picture Marketing and Multicultural Targeted Efforts

THE GLOBAL LATIN DIGITAL MEDIA OPPORTUNITY: What you need to know

RESEARCH SPOTLIGHT: How "Hispennials" shape entertainment consumption

HOW TO MARKET to Hollywood's most important Audience the Hispanic Moviegoer

WHY SUCCESSFUL MARKETING MEANS MULTICULTURAL MARKETING: The case for Mobile Media

AGENDA: Check out the Agenda here:
https://www.portada-online.com/events/hollywood/agenda/

The Summit is produced in association with Digital Hollywood and can be attended independently or as part of the overall Digital Hollywood Fall experience, which takes place from October 20 to 23 (last editions attendee count 2,000 plus). Digital Hollywood is a marquee conference covering the fields of film, television, music home video, cable and telecommunications.

REGISTRATION:
Register to Portada's Evolving America Summit (October 21) for only US$269 or to the overall Digital Hollywood Experience (Oct. 20-23) including the Portada Summit for US$ 695 here:
https://www.portada-online.com/events/hollywood/register/

SPONSORS AND MEDIA PARTNERS:

Top Latinizer Sponsor:
Adsmovil (http://www.adsmovil.com/)

Media Partners
LaMusica.com (http://www.spanishbroadcasting.com/sbs_interactive.html)
Horowitz Research (http://www.horowitzresearch.com/)
LAM Network (http://lam-network.com/)

Sponsorship Opportunities
For sponsorship opportunities, please reach out to Kelley Eberhardt, Sales and Marketing Director, Portada at Kelley@portada-online.com or 212-685-4441.

About Portada
Portada, www.portada-online.com, is the leading source of news and analysis on the Latin Marketing and Media space. We offer world-class news and intelligence through audited online, print and conference vehicles to highly targeted audiences. Portada's mission is to help professionals in Business and Media understand and reach Hispanic consumers in the U.S. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.

Image
https://www.portada-online.com/wp-content/uploads/2014/08/900x300DH_FINAL-610x203.png
and Image URL
https://www.portada-online.com/events/hollywood/

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