SOURCE: Sitecore


March 15, 2011 10:22 ET

Learn Why Your Marketing Strategy Needs HEROes to Reach and Engage Customers

Sitecore and American Marketing Association Present Webinar With Guest Speaker Josh Bernoff to Discuss Interacting With Today's Empowered Customers

SAN FRANCISCO, CA--(Marketwire - March 15, 2011) -   Sitecore today announced an upcoming webinar "Why Your Marketing Strategy Needs HEROes to Reach and Engage Customers." During the webinar, best-selling author and Sr. VP of Idea Development for Forrester Research, Inc., Josh Bernoff, will examine the role of HEROes (highly empowered and resourceful operatives) within organizations who take the initiative to reach out to customers through interactive channels, including social media, to create relevant and meaningful relationships with stakeholders.

In addition, Bernoff will discuss the creativity that's required to interact with customers and the following:

  • Who the HEROes are in your organization
  • How HEROes reach out to customers
  • Which HERO projects ought to be supported -- and which should be blocked
  • How to manage marketing strategies to make HERO projects successful
  • How HERO projects, social applications, and mobile applications relate to corporate websites

WHO:  Co-author of "Empowered" and "Groundswell," and Sr. VP of Idea Development at Forrester, Josh Bernoff, and VP of Community for Sitecore, Erick Mott

WHAT: Webinar -- Why Your Marketing Strategy Needs HEROes to Reach and Engage Customers

WHEN: Thursday, March 24, 2011 at 10:00 a.m. PT / 1:00 p.m. ET

WHERE: Register for the webinar

Webinar attendees and other members of the community can join the conversation and follow @Sitecore on Twitter with the #SitecoreHEROes hashtag.

About Sitecore
Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer's needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore's software makes it easy for businesses to identify, serve, engage and convert new customers online.

Sitecore's broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.

Thousands of public and private organizations have created and now manage more than 27,000 dynamic websites with Sitecore including ATP World Tour, Computer Associates, ISS, Lloyd's of London, Microsoft, Omni Hotels, Siemens, Thomas Cook and The Knot.

Connect in the Sitecore Community to experience Sitecore's success and that of its customers, partners and developers.

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