SOURCE: DMi Partners

July 16, 2008 15:06 ET

Learning By Grace Selects DMi Partners to Manage Online Marketing Program

Strategic Search Engine Marketing Methods Connect Home Schooling Families Nationwide With Affordable Educational Resources

PHILADELPHIA, PA--(Marketwire - July 16, 2008) - DMi Partners, Inc., today announced their partnership with Learning By Grace, Inc., a Philadelphia, PA-based provider of online educational solutions for Christian home school families. DMi, a full-service interactive marketing and e-business management firm, will provide each of the seven Learning By Grace academies with an integrated marketing infrastructure. The relationship will offer online visitors who are seeking a world-class home schooling curriculum an improved customer experience and will also institute maximized in-house efficiencies.

The Learning By Grace online academies provide home schooling families with an engaging, online learning-experience -- including vibrant videos, exciting audio, interactive virtual adventures, cultural explorations, and much more. A unique marketing solution was needed because Learning By Grace caters to a distinctive audience: parents who educate their children at home.

"DMi is providing us with a powerful communications tool and vehicle for sharing content and services with students, parents and publishers across the nation," says Mimi Rothschild, founder of Learning By Grace. "DMi's reputation for delivering streamlined back-end search engine marketing to companies with a niche target audience enables the Learning by Grace academies to expose their wide range of educational products to a narrow demographic, and continue to build our business in a very powerful, yet nimble fashion," she concludes.

Mimi Rothschild, an author, educator, and mother of eight, founded Learning By Grace in 2000 as a ministry that provides state-of-the-art online educational services to online home schooling families. The home school curriculum used is comprised of engaging multimedia activities through e-texts, workbooks, online education assignments, video, audio, interactive field trips, and much more. Each Learning By Grace academy offers innovative online multimedia-rich courses to grades PreK through Twelve.

"We anticipate, through our recent partnership with Learning By Grace, that we'll simplify the often daunting task of choosing a home-school curriculum," explains Patrick McKenna, CEO of DMi Partners. "In fact, our recent relationship with Learning By Grace further establishes DMi as a solid solution provider for companies actively seeking unique avenues for marketing their unconventional products," McKenna continued.

Celebrating their fifth year in business in 2008, DMi Partners, an award-winning e-commerce and interactive marketing agency, provides comprehensive online services for companies around the globe, including e-business consulting and management, creative design and copywriting, search engine marketing, performance-based marketing, email marketing online media planning and placement, and tracking and analysis. While spearheading dynamic and proven campaigns, DMi Partners focuses on driving measurable online business for their clients, combining risk and reward. DMi's compensation is tied to the client's campaign performance; they understand what it means to be a true partner, which is why DMi's business model focuses simultaneously on creativity and ROI -- driving brand recognition, bottom line profitability and long term growth.

For more information about DMi Partners please visit www.DMiPartners.com, contact Kristi Hughes at 215-816-2954 (Kristi@manavistapr.com) or Jenny Sweeney at jennys@dmipartners.com.

About DMi Partners

DMi Partners is a full-service interactive marketing and e-business management firm. We connect our clients with their target customer demographic through services such as search engine marketing, media planning, and customer acquisition, retention, and relationship management programs. Founded in 2003 with offices in Philadelphia, PA and Boca Raton, FL, DMi Partners delivers dramatic results for clients across a wide range of industries including retail, telecom, and financial services. Through a diverse knowledge base and commitment to service, DMi Partners creates innovative, cost effective, and results-driven solutions for each client's individual needs.

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