SOURCE: Rise Interactive

Chicago Internet Marketing Firm/Company | Rise Interactive

January 25, 2011 10:00 ET

Learning Curve Brands Selects Rise Interactive as Full-Service Agency

CHICAGO, IL--(Marketwire - January 25, 2011) - Learning Curve Brands, Inc. has appointed Rise Interactive, a Chicago-based Internet marketing company, as their comprehensive digital marketing partner after high-level discussions with several competing firms. Learning Curve Brands is a leading designer, producer and marketer of innovative, high-quality toys, collectibles and juvenile products. Learning Curve offers these products under a variety of popular brands including The First Years, Lamaze, JJ Cole Collections, Thomas & Friends, Dinosaur Train, Special Agent Oso, and Chuggington.

Learning Curve expects to take advantage of Rise's experience in all areas of digital marketing and their reporting acumen to develop a comprehensive marketing strategy to grow their business. The multifaceted Internet marketing strategy will include Paid Search (PPC), Display, Search Engine Optimization (SEO), Affiliate Marketing, Email and Social Media. Learning Curve will also rely on Rise Interactive's experience with e-commerce clients to develop a robust strategy for implementation as well as customized reporting.

 "One area we're really excited to develop with Learning Curve relates to brand metrics. While the value of an e-commerce sale is fairly simple to measure, incorporating branding efforts into revenue-based reporting is often a challenge. Rise is working with Learning Curve to develop a series of brand metrics that provide data that is as actionable as traditional revenue-based metrics," said Jon Morris, Founder and CEO of Rise. "In the end, the client will have all Internet marketing data in one place, and program effectiveness (for both sales and branding efforts) can be examined and compared across all channels."

About Rise Interactive
Rise Interactive (http://www.riseinteractive.com) is a Chicago Internet marketing agency focused on finding innovative ways to keep its clients ahead of the competition. Rise takes a direct marketing approach to the Internet, with the constant goal of generating new customers at the lowest acquisition cost possible. Rise does this by driving traffic, measuring, and continuously optimizing for performance. Its specialized services include search engine optimization (SEO), paid search, affiliate marketing, display advertising, e-mail marketing, social media, reputation management, and web analytics consulting. Rise was recently included in the Inc. 500 List of fastest growing private companies in the United States.

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