SOURCE: Mammoth Brand

June 23, 2008 08:30 ET

Learning Express Stores Partner With Mammoth for Retail Sales of Doko™, the New Global Trading Game for Tweens

NEW YORK, NY--(Marketwire - June 23, 2008) - NSI International's Mammoth Brand today announced that it has partnered with Learning Express stores, one of the nation's largest groups of specialty toy retailers, for retail distribution of Doko -- the World's First Global Trading Game.

The Doko game launched just weeks ago and has already amassed thousands of registered users, connecting children in 84 countries around the globe. To participate in Doko, players collect, trade and track vivid colorful Doko disks, play games on-line, network and watch where their Doko travel across the globe while communicating safely with each other through the www.dokodrop.com universe. The game is geared toward tweens (kids ages 7-13) and is rapidly being hailed by parents and toy experts as fun and educational.

"The response to Doko and sales of the disks and Dekoders at Learning Express stores has already been incredibly positive," said Brian Waldman, VP Marketing of NSI International Inc. "Doko is shaping up to be the revolutionary product we always believed it to be!"

Doko disks are now available in more than 50 select Learning Express Stores nationwide, with many more to follow in the coming weeks. "Learning Express is thrilled to be one of the first retailers to carry the Doko game," said Sharon DiMinico, CEO of Learning Express. "Doko has an educational component that encourages kids to use geography to explore the world around them while playing and communicating with each other safely, both on and offline. We think it will be a wonderful addition to our lineup, and early feedback has been overwhelmingly positive."

In addition to Learning Express, Doko disks are also available at select Toys"R"Us stores nationwide and online through toysrus.com, etoys.com and amazon.com.

ADDITIONAL QUOTES

-- "We are very excited about how Doko has performed thus far. Our customers have been impressed with the uniqueness of the international trading concept, and response has exceeded our expectations."

- Seth Schneider, Owner of Learning Express Boca Raton, Fla.

-- "We are very excited about the potential for Doko. Our customers have been very impressed with the trading concept, the uniqueness, and by our enthusiasm for this product. There is definitely buzz for Doko in our neighborhood."

- Ken Levinsohn, Owner of Learning Express Scarsdale and Bedford, N.Y.

HOW DOES DOKO WORK?

Players buy Doko disks or have them passed to them by other Doko users. They then register them online and receive points:

-- Each time a Doko disk is registered, the person who registers it receives Doko points. When a player gives the Doko disk to someone else to register, both users get Doko points.

-- Doko traders are identified on dokodrop.com with a user name, an icon and the city and state where they live. They can also create a list of friends that they trade, chat, message and interact with throughout the Doko Web site. While visiting the site, Traders can also see every registered Doko disk in the world and filter their view to track which Traders have registered a specific Doko, how far each disk has traveled, how many points it has generated and more.

-- The points generated can be redeemed to unlock site features AND real goods and services from redemption partners such as www.toysrus.com, DK publishing and etoys.com among others.

ABOUT MAMMOTH

Mammoth Brand is an inventive development and marketing initiative of NSI International Inc. Mammoth's management has been responsible for marketing more than $700 million worth of toys, holds more than 20 U.S. and foreign patents and has received over 30 top toy industry awards.

NSI International Inc. is a global marketer and manufacturer of creative toy and consumer products. Its products can be found in more than 30 countries around the globe and consist of some of the most classic products in their respective categories.

ABOUT LEARNING EXPRESS

Learning Express Toys is the leader in the specialty toy and children's gift category and has more than 100 locations in 30 states. They provide a fun and friendly shopping environment with sales staff out from behind the counter providing expert advice to parents. Their shelves are stocked with thousands of unique, stimulating and innovative products. Each neighborhood store offers many special services: a gift registry, a frequent buyer program, free gift-wrapping, and free personalizing. The company's headquarters are located in Devens, Mass., but each store is individually owned and operated by people who have a real passion for toys. For more information on Learning Express, please visit www.learningexpress.com or call 1-800-924-2296.

Contact Information

  • Contact Information:

    Amy Drapeau
    SHIFT Communications
    (617) 779-1808
    Email Contact

Multimedia