SOURCE: The Learning House, Inc.

The Learning House, Inc.

June 26, 2013 07:00 ET

The Learning House, Inc. and Aslanian Market Research Release Second Annual Study of Online College Students

The Country's Only National Survey of Online College Students Shows This Unique Segment Wants to Study Specifically Online, Makes Decisions Quickly and Gains Economic Opportunity From Degree

LOUISVILLE, KY--(Marketwired - Jun 26, 2013) - Online degrees can lead to quick and immediate success in the job market. According to the second annual Online College Students report from The Learning House, Inc. and Aslanian Market Research, close to 50 percent of recent online graduates received a raise, while one out of three received a promotion.

"Online degrees continue to gain in popularity, even as traditional enrollments are declining for the first time in decades," said Dr. David Clinefelter, Chief Academic Officer at Learning House and coauthor of the report. "The flexibility offered to online students, allowing them to study when and where they want, is a huge draw for those juggling work, family and school responsibilities."

In the nation's only annual study of online students, Learning House and Aslanian Market Research conducted surveys with 1,500 recent, current and prospective online students nationwide. The information can be used by colleges and universities to effectively develop and deliver online programs.

"Our research shows that online students are quick to make a decision and are dedicated to learning via an online format. Schools have an opportunity to serve an enthusiastic, motivated population with online degrees," said Carol Aslanian, Senior Vice President of Aslanian Market Research and coauthor of the report.

Other key report findings include:

  • Worth their time and money. Only 4% of graduated students surveyed said getting their degree was not worth the investment of their time and money.
  • Cannibalization of on-ground programs a myth. Only 15% of students considered a classroom-only program.
  • Business programs stay strong. Business continues to dominate as the field of study, being the most popular undergraduate and graduate degree with 36% and 39%, respectively. STEM fields, however, are gaining in popularity.
  • MOOCs making a difference. About 80% of the students surveyed found MOOCs compelling; in fact, many found the option very attractive.

Coauthors David Clinefelter and Carol Aslanian will discuss the report and its findings in a live webinar on Tuesday, July 23, at 2 p.m. EDT / 11 a.m. PDT. To learn more about this webinar, view the infographic or download the full version of the report, please visit

The Learning House, Inc. helps colleges and universities create, manage and grow high-quality online degree programs and courses. Partnering with more than 100 schools, Learning House enables institutions to efficiently and affordably achieve their online education goals. Services include product development and market research, marketing and lead generation, admissions and enrollment management, student retention, curriculum development and management, faculty training and professional development, learning management systems and 24/7 technical support. As a thought leader in the industry, Learning House publishes an annual report on online college student preferences and demographics and presents an annual online higher education conference.

EducationDynamics is a proven leader in helping higher education institutions find, enroll, and retain students. The company maintains its industry leadership through a deeply rooted philosophy of serving its schools best by serving students first. This commitment has been at the heart of EducationDynamics' success since it began more than a decade ago, and it continues today as they serve more than 1,200 colleges and universities of all types and sizes.

Aslanian Market Research (EducationDynamics' market research unit) conducts market demand studies, institutional audits, program and marketing reviews, and professional development seminars and workshops for colleges and universities seeking information and data on how to expand adult and online student enrollments. Throughout the last 25 years, Aslanian Market Research has worked with more than 200 colleges and universities of all types -- public, private, large, small, rural, suburban and urban -- in every region of the United States. Its seminars have provided thousands of college administrators with practical, hands-on tactics that they can implement at their institutions at minimal cost for maximum impact.

Contact Information

  • Contact:
    Wendy Parrish
    Senior Director of Marketing
    The Learning House, Inc.
    Email Contact
    (502) 815-0581