SOURCE: The Learning House, Inc.

The Learning House, Inc.

July 30, 2012 08:00 ET

The Learning House, Inc. and Aslanian Market Research Releases New Study: Online College Students 2012: Comprehensive Data on Demands and Preferences

Online Students Are Younger and Enroll in Online Programs at Institutions That Have a Nearby Campus or Service Center

LOUISVILLE, KY--(Marketwire - Jul 30, 2012) - In attracting students to online degree or certificate programs, institutions should look close to home. According to a new report released today by The Learning House, Inc. and Aslanian Market Research, 80 percent of online students live within 100 miles of a campus or service center of their institution. "This is one of the key observations contained in Online College Students 2012 that institutions should consider as they work to build online enrollments," noted Carol Aslanian, Senior Vice President of Aslanian Market Research and principal author of the report.

After conducting surveys with 1,500 prospective and current online students nationwide, Learning House and Aslanian Market Research supply insight and information to colleges and universities that seek to serve online students. "Education is a pathway for personal and professional growth, and online education helps people achieve these goals," said Dr. David Clinefelter, Chief Academic Officer at Learning House and coauthor of the report. "Knowing how, when and why people enroll in online programs helps institutions offer more effective programs. We are pleased to contribute that knowledge."

Other key report findings include:

  • Individuals of all ages participate in online education. About 40 percent of online students are younger than the age of 30; and one out of every five online students is younger than the age of 25.
  • For-profit institutions do not dominate online education. About two-thirds of online students attend not-for-profit institutions.
  • Students who enroll in not-for-profit and for-profit institutions are more alike than different. With the exception of age and ethnic background, they share similar key demographics and preferences in regard to field of study, desired credentials, goals and motivation to pursue online education.
  • Although the large majority of online students enroll in degree programs, certificates attract 20 percent of the market.
  • Most online students determine which online programs they might be interested in by directly visiting college or university websites. Institutions' websites provide the most important communication channel.

To download the full version of the report, please visit

The Learning House, Inc. is an online education solutions partner that helps colleges and universities develop and grow high-quality online degree programs and courses. Partnering with more than 100 colleges and universities, Learning House offers a business model that enables institutions to efficiently and affordably achieve their online education goals. Learning House provides a comprehensive solution to success, including curriculum development and management, faculty training and professional development, marketing and lead generation, admissions and enrollment management, student retention, 24/7 technical support, learning management systems, and management and consultation.

EducationDynamics ( is a proven leader in helping higher education institutions find, enroll, and retain students. The company maintains its industry leadership through a deeply rooted philosophy of serving its schools best by serving students first. This commitment has been at the heart of EducationDynamics' success since it began more than a decade ago, and it continues today as they serve more than 1,200 colleges and universities of all types and sizes.

Aslanian Market Research (EducationDynamics' market research unit) conducts market demand studies, institutional audits, program and marketing reviews, and professional development seminars and workshops for colleges and universities seeking information and data on how to expand adult and online student enrollments. Throughout the last 25 years, Aslanian Market Research has worked with more than 200 colleges and universities of all types -- public, private, large, small, rural, suburban and urban -- in every region of the United States. Its seminars have provided thousands of college administrators with practical, hands-on tactics that they can implement at their institutions at minimal cost for maximum impact.

Contact Information

  • Contact:
    Wendy Parrish
    Director of Corporate Marketing and Research
    The Learning House, Inc.
    Email Contact
    (502) 815-0581