Canadian Toy Testing Council

Canadian Toy Testing Council

November 19, 2010 10:30 ET

Learning Through Play: The Canadian Toy Testing Council Announces Top Toys and Books of the Year

OTTAWA, ONTARIO--(Marketwire - Nov. 19, 2010) - Just in time for the holiday shopping season, the children of the Canadian Toy Testing Council (CTTC) today presented awards for the top toys and books from TOY REPORT 2011 to help guide Canadian families to make smart toy and book choices.

As the leading authority in toy testing since 1952, the CTTC takes play seriously. Each year, about 1,000 Canadian children test hundreds of new toys – from traditional board games to battery-operated toys to computer games – to determine which ones stand up to the test of safety, durability, design, function, battery consumption and play value. The best toys receive CTTC awards: CTTC/Energizer Battery-Operated Toy of the Year, Children's Choice Awards and Best Bets Awards.

The CTTC also evaluates Canadian books and recognizes the Top 10 with its Great Books Awards.

Liliane Benoît, Chair, CTTC Board of Directors says, "This year's list really demonstrates the Canadian Toy Testing Council's belief in 'learning through play.' We know that parents want toys and books that enlighten and educate. We also know that children want toys and books that are engaging and fun. This year's award-winning toys and books do both."

For more information on the Canadian Toy Testing Council and this year's testing results, visit

About the Canadian Toy Testing Council

The Canadian Toy Testing Council (CTTC) is an independent, non-profit organization dedicated to enhancing the design, manufacture and distribution of toys and books that meet children's needs. As a leading authority in consumer advocacy, the CTTC mission is to offer reliable feedback to families to help guide their toy and book purchases and to ensure that families have confidence in the quality and reliability of what they buy.

Children play with toys in everyday settings and through an 8 to 12 week testing period, testers gain an accurate reading of potential play value, how well a toy functions, how it standings up to the wear and tear of normal play and just how much fun it delivers. The CTTC's stringent criteria take into account design, function, battery consumption, durability, safety and play value. Through the Council's Literacy Program, children read and evaluate a wide array of Canadian children's books in an effort to promote and support a love of reading.

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