OTTAWA, ONTARIO--(Marketwire - Nov. 13, 2012) - Just in time for the holiday shopping season, the Canadian Toy Testing Council (CTTC) today presented this year's highly anticipated top toys as featured in TOY REPORT 2013.
"The CTTC is proud of its unique and independent toy testing program", says Angela Digout Erhardt, Vice-Chair, CTTC Board of Directors, "and this year's award winners are exceptional in the eyes of our volunteer testing families".
TOY REPORT 2013 helps Canadian families make smart toy purchases. In addition to being provided with a rating from one to three stars, the best toys receive CTTC's top awards: Best Bets and Children's Choice Awards. Best Bets are toys that provide a real WOW. Children's Choice award winners are the ten top toys of the year as chosen by the most important raters - children. To view the CTTC toy experts' picks, visit us at www.toy-testing.org.
This year, the CTTC is celebrating its 60th anniversary as the leading independent authority in toy testing. Approximately 200 Canadian families have tested over four hundred toys - from traditional board games to battery-operated and electronic play toys - to determine which ones stand up to the test of safety, durability, design, function, and play value.
The CTTC takes testing and play seriously. Toys are tested by children in the most rigorous testing environment available - their homes - for an 8 to 12 week period. Since testing takes place over several weeks, testers are able to provide an accurate reading of potential play value, how well a toy functions, how it stands up to the wear and tear of normal play and just how much fun it delivers.
"Given the vast array of toys on the market, choosing the best toy for my children's interests and development is a daunting task. The annual Toy Report, produced by the CTTC, continues to be THE Go-To guide for parents and gift givers to obtain clear, objective reviews and recommendations in order make informed toy purchases," says CTTC Executive Director and mom of three children, Liliane Benoît.
For more information on the Children's Choice Awards and Best Bets Awards or the CTTC, please visit www.toy-testing.org or contact: (613) 228-3155.
About the Canadian Toy Testing Council
The Canadian Toy Testing Council (CTTC) is an independent, non-profit, volunteer based organization. Our mission is to encourage the design, manufacture and distribution of toys and books sensitive to children's needs, through independent evaluation.