SOURCE: LeaseTrader.com

LeaseTrader.com

November 09, 2011 10:53 ET

Lease Policies Help Domestic Brands Steal Market Share From Japanese Rivals

Ford, Chevy, Cadillac, Chrysler Among Key Brands Stealing Share From Honda, Toyota, Nissan

MIAMI, FL--(Marketwire - Nov 9, 2011) - Ford, Chevrolet, Cadillac, Chrysler and BMW have been the biggest winners in terms of stealing market share from under-performing lease companies on the car leasing website LeaseTrader.com. Certain lease companies with unfavorable policies are retaining fewer drivers following a lease transfer according to data from LeaseTrader.com.

Japanese brands such as Honda, Acura, Nissan, Infiniti and Lexis have lease policies that score very low according to LeaseTrader.com users. More than 50 percent of the time a driver of one of these vehicles exits the lease with the intent of driving a different vehicle, and Ford, Chevrolet, Cadillac, Chrysler family vehicles and BMW have been the biggest winners during these transactions.

The below chart shows the top brands and vehicles losing customers in 2011 to rivals due to poor lease policies, lengthy transfer times and poor lease customer service.

Vehicle Segment Top Vehicles Exited Top Vehicles Replaced With
Midsize Honda Accord Ford Fusion
Toyota Camry Chevy Cruze
Honda Civic Chevy Malibu
Toyota Corolla Chrysler 200
Nissan Altima Ford Focus
Luxury Top Vehicles Exited by Volume Top Vehicles Entered Post-Transfer
Infiniti G Sedan BMW 3 Series
Lexus IS 250 Mercedes C Class
Acura TL Cadillac CTS
Lexus ES BMW 5 Series

"Lease companies that score low on our customer brand retention levels should seriously consider revising their leasing policies because they are losing customers at a fairly significant pace," said Sergio Stiberman, CEO and founder of LeaseTrader.com.

Monthly sales are a good indicator of a brand's performance at the new-car and retail level, but brand retention is one of the top indicators on LeaseTrader.com, which helps a person either exit a lease contract or take over someone else's remaining short-term lease contract. For more than ten years, lease policy has been a key factor in a brand's ability to keep its drivers once they exit their lease.

About LeaseTrader.com
LeaseTrader.com, the most recognized name in car leasing, easily and affordably matches car shoppers with individuals looking to escape their auto lease. Visit www.LeaseTrader.com, on Twitter http://twitter.com/lease_trader, or call 800-770-0207.