SOURCE: Leatt Corporation

March 15, 2010 11:00 ET

Leatt Corporation Expands Sales Force and Effort

CAPE TOWN, SOUTH AFRICA--(Marketwire - March 15, 2010) - Leatt Corporation, a Nevada corporation with its Common Stock quoted on The Pink OTC Market (PINKSHEETS: LEAT) and the maker of the Leatt-Brace®, a Neck Brace designed to help prevent or lessen the severity of potentially devastating motor sport injuries to the cervical spine (neck), announced today the expansion of its sales effort for the Leatt-Brace®.

The Company is working with Scorpion Sports, Inc., a well established, powersports manufacturer and distribution organization. Scorpion Sports has opened its nationwide, dealer-direct sales force to promoting the Leatt-Brace® in the United States. This expansion of the U.S. sales representatives follows the appointment of Phil Davy as the General Manager in the U.S. The Company believes that these enhancements will improve the effectiveness and scope of its marketing and sales effort in the U.S., a major market for Company products.

In addition, The Company has also engaged Erik Olsson as General Manager for Europe. Mr. Olsson is a seasoned executive in the powersports product distribution business and is located in Europe. Mr. Olsson's first priority is to expand the distribution network and increase the number of dealers which will stock the Leatt-Brace® and other new products planned for 2010. Mr. Olsson will work closely with Leatt Corp's European Athlete and Race Support Manager, Lenny Karsmakers. "Expect to see enhanced distributor training, education and market support from this dynamic team, across all of Europe," said Leatt Corporation CEO Dr. Chris Leatt.

The Company is also working with an experienced U.S. Federal Government contract administrator to develop a distributor to market and sell to the U.S. Government. The Company is in the early stages of planning and development to position itself to pursue this new market.

About Leatt Corporation: Leatt Corporation is the exclusive global distributor of the Leatt-Brace®, a Neck Brace designed to help prevent or lessen the severity of potentially devastating motor sport injuries to the cervical spine (neck). The company's operations and research and development of the core products currently take place at Leatt Corporation's offices in Cape Town, South Africa.

Safe Harbor Statement: Any "forward-looking statements" herein are governed by and protected by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended, and do not necessarily indicate future performance or prospects of the Company or its subsidiaries. The increase in sales and marketing will not necessarily translate into increased sales or profits, especially under current worldwide economic conditions and the downturn in power sports industry in general. Nothing contained herein is trading advice or an offer to sell or a solicitation of an offer to buy any securities.

Contact Information

  • IR CONTACT: PW Richter - IR Agent
    Tel: 804.644.2182
    Fax: 804.644.2181
    Email: prosage@comcast.net