SOURCE: Leatt Corporation

November 04, 2009 09:00 ET

Leatt Corporation Wins 2009 Product Innovation Award From Freeride Magazine

New Marketing and Sales Initiatives by Leatt Corp.; Announce Phil Davy as U.S. General Manager

CAPE TOWN, SOUTH AFRICA--(Marketwire - November 4, 2009) - Leatt Corporation, a Nevada corporation, (PINKSHEETS: LEAT) ("Company") announced today the following developments: the Company won a Freeride Magazine 2009 Eurobike Product Innovation Award; retained Roepke Public Relations to increase coverage of the Company and its products on the Internet, in print publications, and with media coverage in North America; and hired Phil Davy as our new U.S. general manager.

The Freeride award was presented to the Company at The Eurobike 2009 Show. "Freeride Magazine is a leading power sport publication and the receipt of a Freeride Eurobike 2009 Product Innovation Award is merely further testimony to our product's premier position in the worldwide motor sport neck safety device industry," said Leatt Corporation CEO Dr. Chris Leatt.

The Company has added new marketing initiatives by hiring Roepke Public Relations (, a firm that provides high quality and strategic public relations and media relations. Roepke Public Relations has extensive understanding of the media landscape along with excellent editorial relationships.

The Company is also pleased to announce the hiring of Phil Davy as our new general manager, to head up Leatt Corporation's U.S. distribution company. Phil's duties include the marketing and sales of all Leatt products, establishment of dealer direct sales for the U.S. powersports industry and setting up distributors in the bicycle industry. Phil comes to Leatt with 33 years experience in the powersports industry and specifically protective gear for riders.

Dr. Leatt added, "We welcome Phil to our growing professional staff and look forward to working with him and our new marketing firm to increase Leatt® brand awareness in North America. Our engagement of Roepke Public Relations and the addition of Phil Davy is part of a new marketing and sales campaign emphasis that started in 2009 and will continue into 2010."

About The Leatt Corporation: The Leatt Corporation is the exclusive global distributor of the Leatt-Brace®, a Neck Brace designed to help prevent or lessen the severity of potentially devastating motor sport injuries to the cervical spine (neck). The Company is located in Cape Town, South Africa with offices in the U.S. Visit our Company web site at For more information on the Leatt-Brace®, please visit the company website at Any URL, web site or portion thereof referenced herein is not a part of this press release.

Safe Harbor Statement: This release may contain certain "forward-looking statements" relating to the business of Leatt Corporation and its subsidiary companies (collectively, the "Company"). All statements, other than statements of historical fact included herein are "forward-looking statements," including statements regarding: the Company's ability to achieve its commercial objectives; the business strategy, plans and objectives of the Company, including 2009 marketing and sales efforts and the projected growth in demand for motorcycles; any statement about the market potential of any new products, and any other statements of non-historical information. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects," "anticipates," "seeks," "should," "could," "intends," or "projects" or similar expressions, involve known and unknown risks and uncertainties. Historical success of any product does not mean that such products or new products will enjoy success in the market place. The Company faces stiff competition from global competitors and some of these competitors have far greater resources than the Company's resources. We may be unable to compete worldwide or in any specific market against such competition. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable as of the date made, they do involve assumptions, risks and uncertainties, many of which are beyond the Company's control or ability to predict, and these expectations may prove to be incorrect or vary significantly from actual results. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

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