Pizza Hut Canada

Pizza Hut Canada

February 13, 2015 08:00 ET

Leave Them for Pizza!

Pizza Hut Canada Encourages Fans to Follow Their Heart on Valentine's Day

VAUGHAN, ONTARIO--(Marketwired - Feb. 13, 2015) -

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Going on a date this Valentine's Day because it's the norm, not because you want to? Tired of waiting by the phone for your significant other to call? Tired of picking up his/her wet towels and dealing with their jealous behaviour? Then, cancel your Valentine's plans this year and celebrate the true meaning of love by spending Saturday night with everyone's true love - pizza!

This year, Pizza Hut Canada is encouraging fans to leave their significant other for pizza on Valentine's Day and share their break up story online using the hashtag #BreakUp4Pizza for the chance to win a free, romantic night in with their love: pizza.

Still need more convincing? Sometimes we all need a reminder that pizza is better. Inspired by lists like Elite Daily's 59 Reasons Why Pizza Is Literally 100 per cent Better Than a Boyfriend, Pizza Hut Canada put together the top ten reasons why to #BreakUp4Pizza.

Why break the news:

  • Pizza's cool with staying in
  • You don't have to share
  • Get the toppings you want. Even olives.
  • Pizza doesn't mind when you wear sweats
  • It's there for you. No questions asked.
  • It's always waiting for your call
  • It knows that sometimes the right thing to say is
  • nothing at all
  • You have its undivided attention
  • It's up for it, if you are
  • Thinks your friends are awesome

Pizza Hut Canada also wants to support fans in their journey to find love and is serving up its best break up lines when approaching the sensitive subject with a soon to be ex.

How to break the news:

  • There's no 'we' in pizza
  • Pizza is the only love triangle I want
  • That awkward moment when I remembered I love pizza more than you
  • The difference between pizza and your opinion is that I only asked for pizza
  • I just need more time for me. And pizza
  • I tripped and fell into some feelings…I'm okay now, I ordered a pizza
  • Sorry. I met someone else. It was love at first bite
  • I'll always love you. Just not as much as pizza
  • You were perfect for me, until you ate my last slice
  • Fri(end) Boyfri(end) Girlfri(end) Pi(forever)zza. Pizza will always be there for me, unlike you

"It's almost impossible to turn down the world's most famous and best loved pan pizza," says Beverley D' Cruz, Director, Digital Marketing and E-Commerce, Pizza Hut Canada. "That's why this Valentine's Day, our funny and spontaneous fans don't have to."

Pizza Hut Canada is giving free pizza (in the form of gift cards) to 20 people who cancel their Valentine's plans because they prefer pizza. Break up evidence could be a text screen cap, a changed relationship status on Facebook or a tweet ending it with your significant other, using the hastag #BreakUp4Pizza.

The campaign is the genius creation of Pizza Hut Canada's digital team and their long-time ad agency GRIP, who also created 'Aphrocheesiac' in 2014, a post-Valentine's Day, seductive seasoning gift for the spicy pizza lovers, and Eau de Pizza Hut in 2012, a celebrity fragrance boasting top notes of freshly baked, hand-tossed dough. Strategic Objectives is supporting the campaign through public, media, and blogger relations.

About Pizza Hut

Pizza Hut is one of Canada's largest pizza restaurant chains with more than 320 franchised restaurants across Canada offering dine-in, delivery and online ordering experiences. In addition to its debut line of New Canadian Favourites pizza recipes, Pizza Hut Canada offers a number of other trademark offerings including WingStreet Wings, Signature Singles, PANormous Pizza and pizzas that meet the Heart and Stroke Foundation's Health Check™ restaurant criteria. With more than 12,800 locations in 100 countries, Pizza Hut is the world's largest pizza restaurant company. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). Those hungry for more information can visit us at www.pizzahut.ca or www.facebook.com/PizzaHutCanada.

For fun high res images of pizza couples in love, please visit the FTP site:
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