SOURCE: Lectra

May 02, 2006 14:29 ET

Lectra Announces the Appointment of David Rode as President of Lectra North America

PARIS -- (MARKET WIRE) -- May 2, 2006 -- Lectra CEO Daniel Harari announced today the appointment of David Rode as President of Lectra USA, Inc. He will be responsible for all Lectra business in North America, which covers the United States, Canada, Mexico and the Caribbean.

David Rode will be based in New York City, reporting directly to Daniel Harari. Lectra currently employs 150 people in New York City, Atlanta, Los Angeles, Montreal and Mexico City.

"I am extremely pleased that David Rode is joining Lectra. David brings tremendous professional experience and exceptional personal abilities to our North American teams and customers-20 years in general and sales management, and business development in the software and industrial sectors in the U.S. and internationally. He has the personality and leadership required to make a significant contribution to the implementation of the group's overall strategy," said Daniel Harari. "His mission will be to direct our North American operations, increase revenues from $50 million in 2005 to $100 million in the next five years, and to make Lectra the undisputed leader in all of our market sectors, including fashion-particularly in the fast-growing Product Lifecycle Management (PLM) domain-automotive, aeronautical, marine and furniture," added Daniel Harari.

"I immediately perceived a perfect fit between Lectra's strengths and strategic challenges, on the one hand, and what I can offer, on the other. Today Lectra is strongly positioned to be the leader in its markets, thanks to its product offering and its unrivaled global sales and services network. It has all the attributes of a great technology company. Lectra has developed the ?relational value player' strategy its customers require," said David Rode. "Lectra is set to successfully execute a number of significant sales and marketing initiatives in North America over the next 12 to 18 months in order to fully exploit all potential opportunities and accelerate its growth. My priorities will be to effectively build on Lectra's installed customer base in North America, and worldwide, and to win potential customers in all of our markets. My goal is to strengthen the management team and to recruit new people wherever necessary in order to put together a world-class sales and services force capable of achieving our objective of becoming the market leader in North America," he added.

Prior to joining Lectra, David Rode was President and CEO of Intentia International Americas Group, the U.S. subsidiary of Sweden-based Intentia, a worldwide leader in ERP software for the apparel, food and beverage, general manufacturing and wholesale distribution industries. Intentia is a publicly-traded company with 2005 revenues of EUR 321 million. From 2000 to 2004, he was Vice President of International Operations for Information Builders, Inc. (IBI) in New York City. With revenues of $300 million, IBI is a privately-held U.S. software company specialized in business-intelligence enterprise software. In 1999-2000 David Rode was a principal within the software acquisitions practice at Safeguard Scientifics, Inc., a publicly-traded holding company specialized in acquisitions in the information technology sector. Previously, David Rode spent 11 years with Milliken & Company, a winner of the Malcolm Baldrige National Quality Award and one of the world's largest privately-held textile, apparel and chemical manufacturers. Milliken is world-renowned for the quality of its technology research, logistics, innovation, and customer service. He held numerous sales and management positions at Milliken. For three years, he lived and worked in Mexico City, establishing Milliken's Latin American sales operations; he also lived in Tokyo, where he managed Milliken's Japanese sales office for two years.

David Rode holds a B.A. in Economics from Denison University in Granville, Ohio, and an M.B.A. with distinction from the Wharton School of the University of Pennsylvania, in Philadelphia.

He replaces Daniel Harari, who was Acting President of Lectra North America during a transition period.

About Lectra

With 1,500 worldwide employees and $260 million in 2005 revenues, Lectra is the world leader in software, CAD/CAM equipment and related services dedicated to large-scale users of textiles, leather and industrial fabrics. Lectra addresses a broad array of major global markets, including fashion (apparel, accessories, footwear), automotive, aeronautical and furniture. Lectra is listed on the Euronext Paris stock exchange.

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