SOURCE: Lectra


October 25, 2010 10:35 ET

Lectra to Host Technology Workshop at Cegap Marie-Victorin in Conjunction With Participation at 2010 ITAA Conference

ATLANTA, GA--(Marketwire - October 25, 2010) - Lectra, the world leader in integrated technology solutions for industries that use soft materials -- textiles, leather, industrial fabrics and composites -- is pleased to announce its continued support for educational programs that promote technology in the apparel industry through its participation in the 2010 ITAA Annual Conference October 27 - 30 in Montreal, Canada. The conference gathers hundreds of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

Lectra has a strong commitment to the education community in North America with more than 100 leading universities implementing Lectra software solutions dedicated to the fashion, apparel industry. One of those educational partners is Cégep Marie-Victorin, the premier fashion school in Canada. Together, Lectra and Cégep Marie-Victorin have been selected this year by the ITAA community to host a workshop entitled Digital Fashion Supply Chain and Integration of Technology Solutions for Preparing Next Generation Fashion Professionals. This premier event will take place at the state-of-the-art Cégep Marie-Victorin facility near the conference in Montreal. The program is designed to illustrate how technology can be adopted in the educational environment. The hands-on workshop will explore traditional apparel development processes and allow attendees to interact with technology solutions that can streamline the apparel creation process. Attendees will also hear a real-life industry adaptation of these solutions from Cégep Marie-Victorin.

"Lectra provides Cégep Marie-Victorin with the tools we need to keep up with the growth we are experiencing," said Francine Nadeau, Director of Public Affairs of Fashion School Cégep Marie-Victorin. With their innovative solutions and support, we are training future fashion designers with Modaris® and Diamino®, two extremely innovative solutions. Lectra takes a progressive vision working with our educational institution, and we are excited to team up with Lectra for this innovative workshop."

Lectra has a long standing partnership with ITAA and their involvement extends throughout the conference. At the ITAA Resource Exhibit, Lectra will display an array of its software solutions dedicated to the fashion industry from Kaledo® -- Lectra's professional fashion and textile design platform -- to its benchmark pattern-making and high performance virtual 3D prototyping solutions -- Modaris®, and Modaris 3D Fit. In addition, Lectra sponsors several awards that honor top faculty and graduate students. Winners will be announced during the conference's Live Gallery fashion show.

"Lectra is pleased to participate in ITAA again this year as we are very committed to fashion education community. We are proud that Lectra technology is the standard for both fashion designers and students looking to fulfill the changing skills requirements within the industry," according to Roy Shurling, President of Lectra North America. "This year we are especially excited to partner with our customer, Cégep Marie-Victorin, to offer hands-on use of our technology."

For more information on the workshop or the ITAA 2010 Conference, visit:

To learn more about the Lectra Education Program, please visit or contact Hari Kenkare at +1 212-730-4444, ext. 236.

About International Textile and Apparel Association's (ITAA)
The ITAA is a professional, educational association composed of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education. ITAA welcomes professionals employed in those fields who wish to join with members of the Association in the pursuit of knowledge, interchange of ideas, and dissemination of knowledge through meetings, special events, and publications.

About Cégep Marie-Victorin
Marie-Victorin College was founded in 1965 by six religious congregations. Shortly after, the institution became a private college providing general education and professional training. In 1972, the Fashion Design department was created. In 1993, Marie-Victorin College changed status and became public, making them the first college offering the following Fashion Design programs: Fashion Design and Fashion Merchandising. At the same time, the Fashion Design program offered a specialization in fur design with an internship in Denmark. For the fifth consecutive year, the Fashion school offers one year training for their Fashion Design graduates. They are trained on Fashion Production and Workflow Management with a possibility of an internship in China. The fashion school of Cégep Marie-Victorin has over 700 students in their three Fashion programs.

About CCTT of Cégep Marie-Victorin
Marie-Victorin College recently announced in October 2010 that the Minister of Education, Leisure and Sports authorized the establishment to start a College Center for the Transfer of Technology in the Apparel Sector (CCTT). The CCTT will work around 5 axes: Research and innovation, technological development, support and training and continuous development. The CCTT is backed by a recurring grant of $150,000 over the three years of operation. Additional grants for innovation and advancements will be possible through the Minister of Economic Development, Innovation and Exportation of Quebec. "This is a very interesting venture for us and we are very happy to intensify our contribution in the development for the Fashion industry in Montreal. We have an incredible chance to create privileged partnerships in the Fashion industry. The importance of the CCTT with the Fashion programs at Cégep Marie-Victorin will allow the college to develop and strengthen relationships with industry partners (notably for internships) and will ensure the best advanced training in the industry," states Nicole Rouillier, General Director of Cégep Marie-Victorin.

About Lectra
Lectra is the world leader in integrated technology solutions that automate, streamline and accelerate product design, development and manufacturing processes for industries using soft materials. Lectra develops the most advanced specialized software and cutting systems and provides associated services to a broad array of markets including fashion (apparel, accessories, footwear), automotive (car seats and interiors, airbags), furniture, as well as a wide variety of other market sectors, such as aeronautical and marine industries, wind power and personal protective equipment. Lectra serves 23,000 customers in more than 100 countries with 1,400 employees and $214 million in 2009 revenues. The company is listed on Euronext Paris.

For more information, please visit

®: Modaris, Diamino and Kaledo are registered trademarks of Lectra.

Contact Information

  • Contact:
    Melissa Vidakovic
    E-mail: Email Contact
    Tel.: 770.422.8050 ext. 182