SOURCE: Lectra

July 08, 2005 06:38 ET

Lectra Steps Up Investment in Turkey

PARIS -- (MARKET WIRE) -- July 8, 2005 -- June was a decisive month for Lectra (OTC: LCTSF) in Turkey. Hard on the heels of its active participation at Tuyap, the largest equipment and software trade fair in Turkey for the textile and apparel market, Lectra Turkey has now officially opened its new national headquarters in Istanbul.

As a world leader in CAD/CAM software and equipment, Lectra's new commitment to Turkish manufacturers confirms its desire to help its customers to meet their challenges on a daily basis.

Tuyap 2005, outstanding participation equal to the challenge

Lectra showed its determination and commitment to Turkish industry with a combination of demonstration scenarios reflecting real-life situations for Turkish manufacturers and Lectra's good relationship with its customers.

The Lectra teams also stood out for their dynamism, amply conveyed on the stand. The permanent display gave visitors easy access to information about Lectra solutions and a clearer understanding of the company's product offer.

At the press conference held on the stand, Christophe Vanackère, Lectra's Regional Manager, explained Lectra's strategy of intensifying its activities in Turkey, and provided a live presentation of Lectra solutions to the problems that face Turkish manufacturers.

Brand new headquarters for Lectra Turkey: a commitment to customer satisfaction

At the opening ceremony on 15 June, Daniel Harari welcomed a large number of journalists and customers to celebrate Lectra's new commitment to the country. They were delighted with the new premises: "The transparency of the new headquarters creates a warm, positive atmosphere," said Fethi Unal, Investment Coordinator of the Istikbal Group.

The grand finale was the unveiling of the 1,400 m2 Advanced Technology Center (ATC), where guests were able to see for themselves that Lectra has the most comprehensive and integrated product range currently available on the market.

In addition to the ATC, there is a software and equipment customer support line designed to further improve Lectra's response to the needs of its customers.

"When I take into account Lectra's vision, products and customer service, it makes me realize what a good decision it was to choose Lectra as a partner," said Ahmet Tayan, CEO of Mintay Tekstil.

"When we chose to work with Lectra as a partner, our objective was to work with a group which was both the most reliable and the best. It was an excellent decision, which is borne out by the benefits we have achieved through the automation of our production processes," enthused Önder Türkmen, the CEO of ACT Tekstil.

Interviewed on CNN's Night View program, Daniel Harari commented on the impact of quota suppression on the Turkish industry: "The key is to manufacture more value-added products, to move into brand creation and to capitalize on production capacity. Turkey has the means to achieve these objectives. It will be one of the countries that emerges in the post-quota world as a winner."

Turkey: a country with great investment opportunities and great potential for Lectra

According to the WTO, Turkey is the world's fourth largest producer of apparel and the world's tenth largest producer of raw materials for the textile industries. Its main market is the European Union which accounts for 63% of total exports.

Lectra has been present in Istanbul since 1988. It now has over 600 customers, and has offices in Ankara, Izmir and Bursa. In Turkey, 75% of the company's sales are generated by the textile and apparel markets, 10% by the rapidly growing furniture and furnishings market, a further 10% by the automotive industry (one of the main driving forces behind economic growth in Turkey) and 5% by footwear, luggage and leather goods.

"Investing is our way of showing to what extent we believe in Turkey's potential," said Daniel Harari, Lectra's CEO. "This country is continuing its transformation process and it is improving both its subcontractor expertise and the quality of its production. It also has enormous potential to develop brand names in a rapidly growing local market."

About Lectra

Lectra is the number one worldwide in software and hardware dedicated to industrial users of textiles, leather and other soft materials. The company is present on all major markets: fashion and apparel; luggage and leather goods; footwear; furniture and furnishings; automotive, aerospace and the marine industry. With its unique international network and 1,600 staff throughout the world, Lectra has more than 17 000 customers in more than 100 countries.

Lectra's shares (code ISIN FR0000065484) are traded on Euronext Paris (Eurolist compartment B).

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