LED Medical Diagnostics Inc.
TSX VENTURE : LMD

LED Medical Diagnostics Inc.

February 28, 2012 12:28 ET

LED Dental Announces Partnership With Edelman

Strategic Partnership to Enhance Health Communications and Highlight Early Detection of Oral Cancer

BURNABY, BRITISH COLUMBIA--(Marketwire - Feb. 28, 2012) - LED Medical Diagnostics Inc. (TSV VENTURE:LMD) (LED Dental) a fast-growing public company offering effective early-stage oral cancer detection technology, has announced a strategic collaboration with Edelman, the world's largest public relations firm. Edelman will work closely with LED Dental to communicate the key benefits of the VELscope VX and highlight the importance of identifying oral cancer in its earliest stages to increase the chances of survival.

"LED Dental and Edelman both share a deep commitment to health and are innovative leaders in their industries," said Peter Whitehead, CEO, LED Dental. "With the ongoing increases in oral cancer, we believe it is imperative that consumers and dentists recognize the importance of screening for oral cancer with the VELscope VX and the benefits of early cancer detection."

LED Medical's VELscope VX saves lives by immediately and accurately detecting early stage oral cancer and other abnormalities in the mouth such as viral, fungal and bacterial infections. A peer-reviewed clinical study of 620 low-risk oral cancer patients by the University of Washington showed the VELscope VX helped catch 28 lesions that would have otherwise been missed, including five other abnormalities that were missed by the practitioner's eye.

Detecting oral cancer early is extremely important, because the earlier cancer is detected; the greater the chances are for survival. The National Cancer Institute indicates that oral cancer is most often detected in late stages, when the five-year survival rate is less than 50%. When detected early, however, the five-year survival rate leaps to approximately 82%.

The VELscope VX uses an innovative and proprietary cancer detection technology platform that was developed by the BC Cancer Agency and some of the world's leading researchers in the field of cancer detection. Dentists have used VELscope VX's non-invasive technology to conduct nearly 10 million scans to date, through a quick, accurate and painless procedure.

"Our collaboration with Edelman is just the latest strategic partnership we have formed," said Whitehead. "Distribution of the VELscope VX is now exclusively through Henry Schein, the world's largest dental distribution firm in North America, and Heartland Dental Care and DentalOne recommend VELscope VX to their hundreds of dental practices across North America."

The VELscope VX is the world's No. 1 oral cancer screening technology. Since the launch of the first Velscope model in 2006, more than 10,000 devices have been purchased by dental practices globally.

About LED Medical Diagnostics Inc.
Founded in 2003, LED Medical Diagnostics Inc., (TSV VENTURE:LMD) is a fast-growing public company offering effective early-stage oral cancer detection technologies in 23 countries worldwide. The company makes the VELscope VX, the most powerful tool for detecting early stage oral cancer approved by the FDA, Health Canada and European regulators. The company is headquartered in Burnaby British Columbia, Canada. For more information please call +1 (604) 434-4614, or visit www.VELscope.com.

About the VELscope VX
The VELscope VX is the most powerful FDA-approved tool used to screen for oral cancer. It saves lives by immediately and accurately detecting early stage oral cancer and other abnormalities in the mouth such as viral, fungal and bacterial infections. The VELscope VX is exclusively distributed worldwide through a partnership with Henry Schein, the world's largest dental distribution company. For more information please call +1 (604) 434-4614, or visit www.VELscope.com.

About Edelman
Edelman is the world's largest public relations firm, with 60 offices and more than 4,000 employees worldwide, as well as affiliates in more than 30 cities. Edelman Canada provides comprehensive, integrated communications counsel and services to an expanding list of Canadian and international companies, public sector organizations and not-for-profits. With offices in Montreal, Toronto, Calgary and Vancouver, Edelman Canada is pushing the boundaries of traditional public relations, using the latest social media and digital tools to place our firm at the forefront of a new era of Public Engagement between organizations and their constituents. Please visit www.edelman.ca.

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