SOURCE: CopperKey Inc.

August 21, 2006 09:53 ET

Led by HOTventures, Tucson Investors Back Growth of CopperKey's BizFusion Predictive Database Marketing Software

GILBERT, AZ -- (MARKET WIRE) -- August 21, 2006 -- Tucson-based investment firm HOTventures, along with members of the Desert Angels, Wasatch Venture Fund and Zone Ventures, have joined with angel investors from Canada, Arizona, Utah and Idaho in investing a total of $2.2 million in a Series C1 round offered by CopperKey, Inc., a rapidly growing predictive marketing software company in Gilbert, Arizona that was founded by two University of Arizona graduates, Dr. David Castillo (engineering) and Dr. Don Kridel (economics).

CopperKey develops and sells BizFusion -- software-as-a-service that enables any business to search customer or prospect databases for predictive attributes that will vastly improve marketing results. The software will additionally compare database results with third-party data provided by CopperKey for new customer acquisition, cross-sell and up-sell applications as well as response analysis. Geographic mapping capability is also integrated into BizFusion to show where the predicted results will come from.

With a simple point-and-click portal interface, BizFusion allows business owners, executives and managers to automatically analyze their customers, perform sophisticated market analysis and identify high quality prospects that are ranked by their level of interest and likelihood to purchase. For example a company can use BizFusion to predict and rank customers most likely to repurchase within the next three months and map those customers by region.

With the Series C1 funding completed, CopperKey, which was assisted by Snell & Wilmer L.L.P in the transaction, has announced the appointment of two new Tucson-based directors to its board. Joining Dr. David Castillo, CEO of CopperKey, and Todd Stevens, Partner of Wasatch Venture Fund, is Rick Gibson, Managing Member of HOTventures, and Pat Edsell, CEO of NP Photonics. Tucson-based investor and management consultant Peter Vanderlee, who helped arrange the Series C1 funding, has been contracted to take the role of Executive Vice President at CopperKey and develop and execute a more aggressive sales and marketing strategy for the company.

Rick Gibson of HOTventures sees a bright future for what he believes will be Arizona's newest tech star. "CopperKey is a company with proven, working technology that is being embraced by a growing and diverse range of customers to deliver better, truly automated, predictive marketing analytics in a range of important industry sectors," says Gibson. "We believe our investment and support will help put CopperKey on the fast track to market success."

CopperKey currently has more than 40 corporate customers using its technology including companies such as AccuData, Acxiom, AcquireWeb, Apple Computer, Avnet, Cabela's, Cingular, CPS Printing, ePrize, Experian, Grainger, Kern Direct, McCook National Bank, Onvia, PolyMedica, RSC Equipment Rental, SBC, Taser International, TiVo and Valpak.

Contact Information

  • Media contacts:
    Peter Vanderlee
    CopperKey, Inc.
    Tel: 480-635-4376
    Email: Email Contact

    Rick Gibson
    HOTventures
    Tel: 520-661-6797
    Email: Email Contact

    Nathan Rudyk
    market2world communications inc.
    Tel: 613-256-3939
    Email: Email Contact