SOURCE: Left Behind Games Inc.

May 07, 2007 08:30 ET

Left Behind Games Partners With Serendipity House Ltd. for Asian Distribution

MURRIETA, CA -- (MARKET WIRE) -- May 7, 2007 -- Left Behind Games Inc. (OTCBB: LFBG) through its previously announced consulting arrangement with Dr. Gordon Chiu has determined its plan to introduce LEFT BEHIND: Eternal Forces the PC game into the Asian market.

Serendipity House Ltd (www.serendipityhouse.com.hk), an affiliate of Dr. Gordon Chiu, and a premier distribution company in Hong Kong, has agreed to oversee and monitor the promotions regarding LEFT BEHIND: Eternal Forces in Asia. Serendipity House currently works with multiple American and European companies to distribute their products overseas. Some existing brands and partners that Serendipity House represents include: CitySuper Stores, Estee Lauder, FANCL, LaVigne Organics, L'Oreal (Shu Uemura, Biotherm), Seventh Generation, Simply Organic Beauty, Watsons Pharmacies, Whole Foods, etc.

Dr. Chiu commented, "Online gaming is doing phenomenally in China. The Chinese population is the largest ethnic population in Asia. All of Asia looks to Hong Kong as the trendsetter."

Supporting staff will be hired by Serendipity House Ltd. to help drive the branding to adjust for the cultural differences. During the branding adjustment period, which may take 6 to 8 months, sales will be through the non-profit arms (Christian/Church based). "We will also seek to raise funds to create a special Chinese language version of the game for the Chinese market to be released in 2008," said Dr. Chiu.

The Asian market is projected to grow to $23 billion by 2009, according to PricewaterhouseCoopers Global Entertainment and Media Outlook 2005-2009.

"We are pleased to be associated with a premier distribution company such as Serendipity House and are looking forward to and welcome new players in Asia to the gaming community for LEFT BEHIND: Eternal Forces," said Troy Lyndon CEO of Left Behind Games.

LEFT BEHIND: Eternal Forces is now available at major retailers and inspirational book stores. Players experience a post-apocalyptic world in the ultimate battle of good versus evil. The storyline is based on the best-selling "Left Behind" book series by Tim LaHaye and Jerry Jenkins, which has sold more than 63 million copies worldwide.

For more information, visit www.leftbehindgames.com

ABOUT LEFT BEHIND GAMES

Left Behind Games Inc. was founded in October 2001 for the purpose of developing games based upon the popular LEFT BEHIND book series. The mission of Left Behind Games is to become the world's leading independent developer and publisher of quality interactive entertainment products that perpetuate positive values and appeal to mainstream and faith-based audiences.

ABOUT SERENDIPITY HOUSE LTD

Serendipity House Ltd. is an international trading company based in Hong Kong that specializes in representing and distributing products that enhance health, wellness and the environment. For more information, visit www.serendipityhouse.com.hk.

LEFT BEHIND is a trademark of Tyndale House Publishers, Inc. that has been registered in the U.S. and other countries. ETERNAL FORCES is a trademark of Left Behind Games Inc. in the U.S. and other countries. All rights reserved.

Contact Information

  • MEDIA CONTACT:
    Annette Brown
    Left Behind Games Inc.
    951-894-6597 ext. 363
    Email Contact

    INVESTOR RELATIONS:
    Jon Cunningham
    Aurelius Consulting
    407-644-0758
    Email Contact