SOURCE: Left Behind Games Inc.

February 22, 2007 08:30 ET

Left Behind Games Signs Expert to Expand Distribution Into Asia

MURRIETA, CA -- (MARKET WIRE) -- February 22, 2007 -- Left Behind Games Inc. (OTCBB: LFBG) has hired consultant Dr. Gordon Chiu to research the suitability of introducing LEFT BEHIND: Eternal Forces PC game into the Asian market.

Dr. Gordon Chiu has brought many international brands to the Asia Pacific region. Chiu comments, "I personally find the unique platform of nonviolence connects very strongly with ancient Asian philosophies. With the upcoming Olympic games in 2008, everyone is looking for intellectually stimulating products from the United States and Europe that can better prepare them for interaction with Westerners. This particular game has educational benefits to Asian families because they will all want their children to learn about the West without having to engage in violence."

The Asia market is projected to grow to $23 billion by 2009, according to PricewaterhouseCooper Global Entertainment and Media Outlook 2005-2009.

"We're looking forward to increasing the installed base of players for LEFT BEHIND: Eternal Forces, the PC game, and believe that Asian gamers will positively impact our gaming community," says Left Behind Games CEO Troy Lyndon.

"Children are encouraged to play video games such as World of Warcraft and other Western games to increase their competency toward Western thought and strategy," says Chiu.

"The very thought of a new game which is nonviolent would be viewed as a significant and necessary educational tool that has excellent entertainment value," Chiu adds. "This way of learning has been very popular in Hong Kong and is termed 'edutainment.' With the movie, 'The Da Vinci Code' doing phenomenally in Asia, the game Eternal Forces would be very well received," adds Chiu.

LEFT BEHIND: Eternal Forces is now available at major retailers and inspirational book stores. Players experience a post-rapture world in the ultimate battle of good versus evil. The storyline is based on the best-selling "Left Behind" book series by Tim LaHaye and Jerry Jenkins, which has sold more than 63 million copies worldwide.

For more information, visit www.leftbehindgames.com

ABOUT LEFT BEHIND GAMES

Left Behind Games Inc. was founded in October 2001 for the purpose of developing games based upon the popular "Left Behind" book series. The mission of Left Behind Games is to become the world's leading independent developer and publisher of quality interactive entertainment products that perpetuate positive values and appeal to mainstream, inspirational and gamer audiences, while remaining committed to increasing shareholder value and pursuing the highest standards of integrity and professionalism in all business affairs.

LEFT BEHIND is a trademark of Tyndale House Publishers, Inc. that has been registered in the U.S. and other countries. ETERNAL FORCES is a trademark of Left Behind Games Inc. in the U.S. and other countries. All rights reserved.

Safe Harbor Statement under the U. S. Private Securities Litigation Reform Act of 1995: This release contains forward-looking statements, which express the current beliefs and expectations of Left Behind Games' management. Such statements are subject to a number of known and unknown risks and uncertainties that could cause Left Behind Games' future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Forward-looking statements speak only as of the date on which they are made and the Company undertakes no obligation to update publicly or revise any forward-looking statement, whether as a result of new information, future developments or otherwise.

Contact Information

  • MEDIA CONTACT:
    Annette Brown
    Left Behind Games Inc.
    951-894-6597 ext. 363
    Email Contact

    INVESTOR RELATIONS:
    Jon Cunningham
    Aurelius Consulting
    407-644-0758
    Email Contact