SOURCE: Left Brain DGA

Left Brain DGA

June 21, 2011 10:15 ET

Left Brain DGA Snags Rubicon Marketing Group's Top Talent

MENLO PARK, CA--(Marketwire - Jun 21, 2011) - Left Brain DGA, a Silicon Valley-based demand generation agency, announces the addition of Ms. April Brown, former CEO of Rubicon Marketing Group, and two ex-Rubicon colleagues. Ms. Brown will serve as VP of Demand Generation Strategy; Kevin Provost, Director, Client Services; and David Ward, Production Lead.

"April's a leading expert in demand generation analytics, having led consulting engagements and built customized reporting programs for F1000 companies," said Malcolm Friedberg, Left Brain DGA's President. "She brings a wealth of executive leadership, and her addition to our strategy team further cements Left Brain's position as the pre-eminent demand generation agency in North America."

Friedberg also noted that all three ex-Rubicon people were leading the agency in their respective areas. "Kevin's leadership helping clients will vastly expand our client services department and Dave's going to greatly enhance our ability to support highly sophisticated technical engagements."

Left Brain DGA helps enterprise marketing organizations develop buyer-centric demand generation programs. Using multiple sources including direct research, the firm dissects the buying process to construct information consumption patterns. The result is a bottoms-up strategy that maps relevant content at every stage of the buying process to each buyer persona.

April S. Brown
April Brown has 20 years of marketing leadership, filling roles as CEO, VP of Strategy, Marketing Strategist, and Creative Director. Her most recent role was CEO of Rubicon Marketing Group. April's strength and passion lay in the fundamentals of visual analytics, the interaction of human perception and visual data for decision support. Pursuant to that, she has collected a stock of analytics tools for marketing intelligence. She binds those with her understanding of marketing metrics, message and content, design, and data analysis to provide strategic recommendations based on a solid marketing methodology.

Kevin Provost
Kevin Provost has over 15 years in marketing and account management. He began his career running the direct mail subsidiary of a full-service agency, and then moved to Client Services positions in larger agencies including Brann Worldwide and FYI Direct, and then directed those divisions at Direct Marketing Solutions, and Rubicon Group. As marketing automation, web analytics, and complex data integration capabilities have evolved, Kevin has become an expert in helping clients convert data into meaningful decisions.

Dave Ward
Dave Ward is a highly experienced developer, technical project manager and marketing automation expert. He has worked with computers for over twenty years, and studied computer science and physics at Virginia Tech and Towson University. For the past decade, he has worked with web applications and databases for marketing communications, applying his deep knowledge of programming and development to visual analytics.

Left Brain DGA
Left Brain DGA is a leading demand generation agency, serving some of the largest and best-known enterprise brands. The agency helps marketing organizations develop and grow successful demand generation programs. Its approach leverages a proprietary demand generation process model -- The Left Brain Model™ -- powered by marketing automation technology. The agency delivers a full set of services that span strategy, content, technology, analytics and optimization for demand generation programs.

Left Brain DGA is based in the heart of the Silicon Valley.

Contact Information

  • Contact:
    Malcolm Friedberg
    President
    Left Brain DGA
    650-561-3435