SOURCE: Left Brain Marketing

Left Brain Marketing

October 22, 2010 09:30 ET

Left Brain Marketing -- A Leading Demand Generation Strategy Agency -- Announces Two Key Additions to Its Leadership Team -- Robert J. Moreau and Adam B. Needles

MENLO PARK, CA--(Marketwire - October 22, 2010) -  Left Brain Marketing, a Silicon Valley-based demand generation strategy agency, announces the addition of Robert J. Moreau and Adam B. Needles (Twitter: @abneedles) to the agency's leadership team. The agency helps enterprise marketing organizations develop and grow successful demand generation programs. These two key additions deepen the agency's core competencies in client service and demand generation strategy.

Robert J. Moreau, Executive Vice President and Chief Solutions Officer

Moreau, a well-respected marketing agency executive, recently departed from Creative Media Development (CMD) to join Left Brain Marketing as Executive Vice President and Chief Solutions Officer. He is responsible for agency operations, client services, business development and setting the direction for the agency.

"We are excited to have Robert join our leadership team. His experience, commitment to client service and solid track record of corporate and agency success are major assets for Left Brain Marketing as we continue our rapid growth," said Malcolm Friedberg, Left Brain Marketing President.

Over the course of his career Robert has been a successful agency entrepreneur and executive, co-founding one of the pioneering agencies in the demand generation and marketing automation space. He also founded RJM Direct, and was the youngest board member and EVP of nationally recognized direct marketing firm Inside Prospects USA.

Moreau holds degrees in both Business Management and Marketing from Portland State University.

Adam B. Needles, Vice President, Demand Generation Strategy

Needles, a well-known thought leader in modern B2B marketing and demand generation strategy, recently departed as evangelist and head of field marketing for marketing automation software vendor Silverpop to join Left Brain Marketing as Vice President, Demand Generation Strategy. He oversees the demand generation strategy practice, is the steward of the agency's core proprietary demand generation process model -- The Left Brain Model™ -- and is leading marketplace education initiatives around demand generation strategy.

"Adam brings a wealth of experience, working with B2B marketing organizations to help define and develop buyer-centric demand generation programs," said Friedberg. "I'm happy to have him serving as a strategic, client-facing resource, as well as to be continuing as a thought leader in the marketplace, now on behalf of Left Brain Marketing."

Prior to Silverpop, Needles served as Vice President of Marketing and Development for technology-industry analysis firm The 451 Group, where under his marketing leadership, revenue grew 10X. Additionally, he helped build the firm's B2B service brand in the United States and Europe and led initiatives around marketplace repositioning and defining the product/service mix. Adam was also a principal and founder of DVG Research, a market strategy firm, and an associate at Citigate Cunningham, a technology public relations firm. 

Needles is an active evangelist around the changing nature of modern B2B demand generation. He has spoken across North America at events including Dreamforce and Online Marketing Summit, and across Europe at events including B2B Marketing Forum Amsterdam and at B2B Magazine and DMA events in London. He founded Silverpop's B2B Marketing University event series, where he remains a regular speaker. He also is a frequent writer and blogger, contributing to MarketingProfs' Daily Fix blog, Left Brain Marketing's new DemandGen® Evolution blog and to his own blog, Propelling Brands.

Needles holds a Bachelors degree from Georgetown University's prestigious School of Foreign Service in Science and Technology in International Affairs. He also holds a Masters from the Wisconsin School of Business in Brand and Product Management.

About Left Brain Marketing

Left Brain Marketing is a leading demand generation strategy agency, serving some of the largest and best-known enterprise brands. The agency helps marketing organizations develop and grow successful demand generation programs. Its approach leverages a proprietary demand generation process model -- The Left Brain Model™ -- powered by marketing automation technology. The agency delivers a full set of services that span strategy, production, analytics and optimization for demand generation programs.

Left Brain Marketing is based in Menlo Park, California.

Contact Information

  • Contact:
    Malcolm Friedberg
    President
    Left Brain Marketing, Inc.
    650-919-4190

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