SOURCE: Legacy Wine and Spirits International Ltd.

June 24, 2008 06:00 ET

Legacy Unveils Three-Phase Roll-Out Plan to Sell Wine and Spirits in China

MONTREAL--(Marketwire - June 24, 2008) - Legacy Wine and Spirits International Ltd. (OTCBB: LWSP) reports that it has signed a Distribution Agreement with a Canada-based supplier of Italian wines. This Agreement will provide for the supply of select bottled wines at the mid-range price-point from six (6) different wine regions in Italy. The Company is currently in talks with distributors and wineries in both Spain and California with regards to a Distribution Agreement for wine supply from those parts.

The Company will roll-out its business plan in three phases:

Phase One:

Legacy will open two (2) corporately owned wine and spirits retail stores in Beijing by August/September 2008. These retail stores will be stocked with select, moderately priced imported wines and spirits and will serve as the design and sales model for all franchise boutiques opened thereafter. This phase sees Legacy establishing its brand name and retail stores through Point of Purchase marketing and taste appreciation gatherings. Legacy will also secure purchase orders from wholesale distributors for its 'Bottled Exclusively for Legacy' wine and spirits line. This phase moves the Company towards the establishment of the Legacy brand.

Phase Two:

Through its agreement with Beijing Nine Dragons Winery Development Co. Ltd., Legacy will start importing select wine and spirits to be bottled in-house and distributed by the Company to Legacy's retail outlets. This phase will allow Legacy to increase its profit margin via lower shipping costs and taxes as well as wholesale price reductions. Legacy now begins the strategic franchising of its retail stores.

Phase Three:

Legacy will begin the importing of select wine juice for the purpose of blending and manufacturing its own brand label wines and spirits. This phase sees Legacy advance its market penetration, solidify its brand recognition and thus realize a further increase in its profit margin.

/s/ Marc Scheive
Marc Scheive, President

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements contained herein which are not historical fact are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays in testing and evaluation of products and other risks detailed from time to time in Legacy's filings with the Securities & Exchange Commission.

Contact Information

  • For further information contact:
    1-888-488-6882

    Corporate Office
    702 Kentucky Street, Suite 541
    Bellingham, WA 98225
    Tel: 1-888-488-6882

    Administration Office
    385 52 Ave., Pointe-Calumet
    Quebec, J0N 1G4
    Fax: 1-888-265-0498

    www.legacywineandspirits.com