The Royal Canadian Legion

The Royal Canadian Legion

June 13, 2014 08:00 ET

Legion and Ride for Dad Announce National Partnership

EDMONTON, ALBERTA--(Marketwired - June 13, 2014) - The Royal Canadian Legion, in collaboration with Ride for Dad is pleased to announce the launch of a national awareness campaign focused on the fight against prostate cancer. The formal announcement of this partnership will be made at a news conference that will be held at the Lecture Training Facility (LTF), at the Edmonton Garrison, 407 Rhine Road, Edmonton at approximately 4pm.

This partnership is being launched with the first of its kind motorcycle ride from Calgary to Edmonton with Veterans Motorcycle units and Ride For Dad today. The ride will leave from the Cross Iron Mills Mall located at 261055 Crossiron Blvd, Rocky View at approximately 9:30am, arrive in Red Deer for a lunch break and arrive at the Lecture Training Facility (LTF), at approximately 4pm for the news conference.

"The goal of this partnership is threefold: (1) to reach out to Veterans and men across Canada and ensure they have access to the information and resources available to them related to prostate cancer;" says Dominion President of The Royal Canadian Legion Gordon Moore. "(2) to recruit Canadians who would not otherwise be familiar with the Legion and its involvement in the community; and (3) to expand volunteer opportunities for those who wish to help the fight against prostate cancer," adds Moore.

The aim of Legion Riders is to help generate more awareness about the Legion, strengthen support for Veterans, RCMP members and their families, and engage Canadians in community service and fundraising for Veterans and local communities. Membership in Legion Riders is exclusively for Legion Members and offers a great opportunity for our members to express their pride in the Legion and support their community while enjoying their passion for motorcycling.

Colin Wackett, an Executive Member of the Ride For Dad says, "We are thrilled to launch this national partnership with The Royal Canadian Legion." Wackett adds, "We will be working hard to inform our members who may wish to support our servicemen and women about the Legion - right across the country."

The mission of the TELUS Ride For Dad is to raise funds to save men's lives by supporting prostate cancer research and raising public awareness of the disease. The parade of vehicles grabs the attention of the masses and the media on ride day, the research helps find hope for the future and the awareness has the potential of saving men's lives today. Since 2000, the TELUS Ride For Dad has donated more than $13 million to the Prostate Cancer Fight Foundation.


Established in 1926, the Legion is the largest Veterans' and community support organization in Canada with more than 300,000 members. Its mission is to serve all Veterans including serving Canadian Armed Forces and Royal Canadian Mounted Police members as well as their families, to promote Remembrance and to serve our communities and our country.

The Legion's Service Bureau Network provides assistance and representation to all Veterans regarding their disability claims, benefits and services from Veterans Affairs Canada and the Veterans Review and Appeal Board. In communities across Canada it is the Legion that perpetuates Remembrance through the Poppy Campaign and Remembrance Day ceremonies. With more than 1, 440 branches, the Legion supports programs for seniors, Veterans' housing, outreach and visitation, youth leadership, education, sports, Cadets, Guides and Scouts.

We Will Remember Them.

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