The Royal Canadian Legion



The Royal Canadian Legion

July 19, 2013 10:00 ET

Legion Changes Brand and Launches New Logo

OTTAWA, ONTARIO--(Marketwired - July 19, 2013) - With a bold, fresh new look and embracing the Poppy as a key symbol of its image, The Royal Canadian Legion has launched a new logo.

"Building on the recognition that many Canadians have in connecting the Legion with the Poppy, we are embracing the Poppy as the central point of our new logo," says Dominion President Comrade Gordon Moore. "This small change to our logo demonstrates a new forward motion in the Legion and takes the first steps to connect us to a new generation of Veterans, their families, and to a greater extent, all Canadians," adds Moore. "The Poppy also pays tribute to the traditions of the Legion being the guardian of Remembrance and reminds Canadians every day that we must all never forget those who have given so much so that we can enjoy our freedoms," says Moore.

The Legion is experiencing a time of rejuvenation, expanding its leadership role in both its marketing and communications practices and seeking to engage Canadians in new ways. This is a vibrant organization, one that has not only traditionally supported all Veterans through Remembrance and advocacy, but also provides outstanding contributions in thousands of communities across Canada. From supporting sports teams, delivering community services and programs, to being a community gathering point, the Legion is an icon in Canadian cities and towns. On a national level, the Legion plays a leading role in developing the next generation of Canadian Track & Field Olympians through its Youth Track & Field program.

The new logo will be featured on all Legion branded items, Legion correspondence, Branch materials and is a central part of the Legion Riders logo for all motorcycle units.

About the Legion

Established in 1926, the Legion is the largest Veterans service organization in Canada with more than 320,000 members. Its mission is to serve all Veterans including serving Canadian Forces and Royal Canadian Mounted Police members and their families, to promote Remembrance and to serve our communities and our country.

The Legion's Service Bureau Officers can assist and represent CF members Veterans, RCMP members and their families regarding disability claims or related issues with Veterans Affairs Canada (VAC) and the Veterans Review and Appeal Board (VRAB). In communities across Canada, it is the Legion that perpetuates Remembrance through the Poppy campaign and Remembrance Day ceremonies, With more than 1,450 branches, The Legion supports programs for seniors, Veterans housing, Long Term Care, youth leadership, education, sports, Cadets, Guides and Scouts. We will Remember Them.

Contact Information

  • Bruce Poulin
    Dominion Command
    The Royal Canadian Legion
    (613) 591-3335 ext. 241
    Cell: (613) 292-8760
    bruce.poulin@legion.ca