NEW YORK, NY--(Marketwire - Feb 6, 2013) - Legolas Media, (www.legolas-media.com), the leading provider of high-quality guaranteed programmatic inventory, has named online marketing veteran Michael Hegarty as Vice President, Media Sales. In this position, Hegarty will help Fortune 500 advertisers and agencies utilize Legolas' Intelligent Media Buying service to achieve their objectives without sacrificing quality, price or control.
"With well over a decade of experience in the online advertising industry, Michael is extremely well-suited to lead our sales team," stated Legolas Media CEO Jonathan Shaevitz. "Mike's past leadership in rapidly emerging digital advertising technologies makes him uniquely suited to guide advertisers as they leverage Legolas' new world of guaranteed programmatic solutions."
Hegarty most recently brought Netmining's audience targeting platform to the U.S. market as director of that firm's East Coast and Midwest sales. He has also driven new business efforts at 360i and SearchIgnite (now IgnitionOne), and began his career in the late '90s with Jumbo! and Internet.com.
About Legolas Media
Founded in 2009, Legolas Media pioneered the programmatic premium category in online advertising. Balancing between spot (RTB) and upfront media buying, agencies can leverage robust technology to drive superior results. The Legolas Upfront solution directly connects agencies with premium publishers, provides bi-directional transparency, brand safety, and price efficiencies. The Legolas Spot solution (RTB) enables agencies to drive sales through an efficient lower funnel approach, increasing the impact of every dollar invested. For a full funnel approach, agencies can leverage both Spot and Upfront strategies for greatest impact and ROI. Legolas offers full service media buying to self-service platform integration, delivering billions of high quality impressions to over 150 million unique users for the world's largest digital advertisers.